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⇱ Google Gemini for Digital Marketing | Coursera


Google Gemini for Digital Marketing

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Google Gemini for Digital Marketing

Instructor: Anton Voroniuk

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Master prompt engineering with the RACE framework to get consistent, high-quality outputs from Gemini across any marketing task.

  • Use Gemini across Google Workspace β€” Docs, Sheets, Gmail, and Drive β€” to research, create, and manage campaigns faster.

  • Build a full digital marketing toolkit: from audience research and SEO to ad copy, content creation, and performance reporting.

Details to know

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Recently updated!

May 2026

Assessments

6 assignmentsΒΉ

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Generative AI for Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 6 modules in this course

Master Google Gemini for real digital marketing work β€” not theory, but the prompts, workflows, and techniques that produce results you can use the same day.

By the end of this course, you will know how to write structured prompts that consistently generate high-quality output, use Gemini across Google Workspace tools including Docs, Sheets, and Gmail, conduct audience research and competitor analysis, create and adapt content for multiple channels and regions, build SEO assets and paid ad copy at scale, and manage campaign operations from briefs to performance reports. What makes this course different is its focus on practice over explanation. Every lesson is built around a real marketing task β€” buyer personas, customer journey maps, Google Ads headlines, FAQ schema code, email thread summaries, data cleaning β€” with ready-to-use prompts you can take directly into your own work. The RACE prompting framework runs through every module, giving you a repeatable structure for any task Gemini can help with. Whether you are new to AI tools or already using them and want sharper, more consistent results, this course gives you a complete, practical system for integrating Gemini into your marketing workflow from day one.

Explore Gemini basics, prompting principles, quick marketing wins, and key Workspace capabilities.

What's included

4 videos2 readings1 assignment

4 videosβ€’Total 8 minutes
  • Introduction to the Courseβ€’1 minute
  • How Gemini Helps with Digital Marketing Tasksβ€’3 minutes
  • Quick Win: Creating a Social Media Post from a Website Linkβ€’2 minutes
  • Gemini in Google Workspace: Capabilitiesβ€’3 minutes
2 readingsβ€’Total 20 minutes
  • Effective Prompting Tipsβ€’10 minutes
  • Gemini in Google Workspace: How to Enableβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Test Your Knowledgeβ€’10 minutes

Build buyer personas, analyze reviews, research competitors, spot trends, and map customer journeys.

What's included

4 videos2 readings1 assignment

4 videosβ€’Total 9 minutes
  • Creating a Detailed Buyer Personaβ€’2 minutes
  • Competitor Research with Geminiβ€’3 minutes
  • Identifying Current Industry Trendsβ€’2 minutes
  • Creating the Customer Journey Mapβ€’2 minutes
2 readingsβ€’Total 20 minutes
  • How to Analyze Customer Reviews for Pain Pointsβ€’10 minutes
  • Creating a SWOT Analysis Tableβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Test Your Knowledgeβ€’10 minutes

Create captions, headlines, regional copy, images, carousels, content repurposing, and brand voice outputs.

What's included

5 videos2 readings1 assignment

5 videosβ€’Total 12 minutes
  • Generating Social Media Captionsβ€’2 minutes
  • Writing Marketing Headings and Subheadingsβ€’2 minutes
  • Translating and Adapting Marketing Text for Other Regionsβ€’3 minutes
  • Writing Text and Structure for Social Media Carousels in Google Docsβ€’2 minutes
  • Transforming Content Typesβ€’2 minutes
2 readingsβ€’Total 20 minutes
  • How to Teach Gemini Your Brand’s Tone of Voiceβ€’10 minutes
  • A Guide to Prompting for Images with Geminiβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Test Your Knowledgeβ€’10 minutes

Group keywords, write SEO metadata, create ad copy, prioritize SEO fixes, build schema, and plan A/B tests.

What's included

4 videos2 readings1 assignment

4 videosβ€’Total 7 minutes
  • Grouping Keywords by Search Intent in Google Docsβ€’2 minutes
  • Writing SEO Titles and Meta Descriptionsβ€’2 minutes
  • Writing Headlines and Descriptions for Google Search Adsβ€’2 minutes
  • Generating FAQ Schema Code for Search Resultsβ€’2 minutes
2 readingsβ€’Total 20 minutes
  • Prioritizing Technical SEO Fixes from a Site Audit Listβ€’10 minutes
  • Using AI to Plan A/B Tests for Marketing Copyβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Test Your Knowledgeβ€’10 minutes

Summarize threads, draft briefs, clean data, write reports, personalize outreach, and plan campaigns.

What's included

4 videos2 readings1 assignment

4 videosβ€’Total 7 minutes
  • Summarizing Long Email Threads and Extracting Tasksβ€’1 minute
  • Cleaning and Formatting Marketing Data in Google Sheetsβ€’2 minutes
  • Writing a Summary Report from Marketing Performance Dataβ€’2 minutes
  • Turning Meeting Notes into Actionable Plansβ€’2 minutes
2 readingsβ€’Total 20 minutes
  • How to Write a Comprehensive Marketing Campaign Briefβ€’10 minutes
  • Writing Personalized Outreach Messages β€’10 minutes
1 assignmentβ€’Total 15 minutes
  • Prompting for a Marketing Campaign Plan β€’15 minutes

Review key skills, explore AI marketing trends, use a prompt library, and complete the final assessment.

What's included

2 videos1 reading1 assignment

2 videosβ€’Total 3 minutes
  • The Future of AI in Digital Marketing: How to Stay Competitiveβ€’3 minutes
  • Conclusionβ€’1 minute
1 readingβ€’Total 10 minutes
  • The Prompt Libraryβ€’10 minutes
1 assignmentβ€’Total 30 minutes
  • Final Assessmentβ€’30 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

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SkillsBooster Academy
63 Coursesβ€’30,838 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

ΒΉ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.