Google Gemini for Digital Marketing
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Google Gemini for Digital Marketing
This course is part of Generative AI for Digital Marketing Specialization
Instructor: Anton Voroniuk
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What you'll learn
Master prompt engineering with the RACE framework to get consistent, high-quality outputs from Gemini across any marketing task.
Use Gemini across Google Workspace β Docs, Sheets, Gmail, and Drive β to research, create, and manage campaigns faster.
Build a full digital marketing toolkit: from audience research and SEO to ad copy, content creation, and performance reporting.
Skills you'll gain
Details to know
May 2026
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There are 6 modules in this course
Master Google Gemini for real digital marketing work β not theory, but the prompts, workflows, and techniques that produce results you can use the same day.
By the end of this course, you will know how to write structured prompts that consistently generate high-quality output, use Gemini across Google Workspace tools including Docs, Sheets, and Gmail, conduct audience research and competitor analysis, create and adapt content for multiple channels and regions, build SEO assets and paid ad copy at scale, and manage campaign operations from briefs to performance reports. What makes this course different is its focus on practice over explanation. Every lesson is built around a real marketing task β buyer personas, customer journey maps, Google Ads headlines, FAQ schema code, email thread summaries, data cleaning β with ready-to-use prompts you can take directly into your own work. The RACE prompting framework runs through every module, giving you a repeatable structure for any task Gemini can help with. Whether you are new to AI tools or already using them and want sharper, more consistent results, this course gives you a complete, practical system for integrating Gemini into your marketing workflow from day one.
Explore Gemini basics, prompting principles, quick marketing wins, and key Workspace capabilities.
What's included
4 videos2 readings1 assignment
4 videosβ’Total 8 minutes
- Introduction to the Courseβ’1 minute
- How Gemini Helps with Digital Marketing Tasksβ’3 minutes
- Quick Win: Creating a Social Media Post from a Website Linkβ’2 minutes
- Gemini in Google Workspace: Capabilitiesβ’3 minutes
2 readingsβ’Total 20 minutes
- Effective Prompting Tipsβ’10 minutes
- Gemini in Google Workspace: How to Enableβ’10 minutes
1 assignmentβ’Total 10 minutes
- Test Your Knowledgeβ’10 minutes
Build buyer personas, analyze reviews, research competitors, spot trends, and map customer journeys.
What's included
4 videos2 readings1 assignment
4 videosβ’Total 9 minutes
- Creating a Detailed Buyer Personaβ’2 minutes
- Competitor Research with Geminiβ’3 minutes
- Identifying Current Industry Trendsβ’2 minutes
- Creating the Customer Journey Mapβ’2 minutes
2 readingsβ’Total 20 minutes
- How to Analyze Customer Reviews for Pain Pointsβ’10 minutes
- Creating a SWOT Analysis Tableβ’10 minutes
1 assignmentβ’Total 10 minutes
- Test Your Knowledgeβ’10 minutes
Create captions, headlines, regional copy, images, carousels, content repurposing, and brand voice outputs.
What's included
5 videos2 readings1 assignment
5 videosβ’Total 12 minutes
- Generating Social Media Captionsβ’2 minutes
- Writing Marketing Headings and Subheadingsβ’2 minutes
- Translating and Adapting Marketing Text for Other Regionsβ’3 minutes
- Writing Text and Structure for Social Media Carousels in Google Docsβ’2 minutes
- Transforming Content Typesβ’2 minutes
2 readingsβ’Total 20 minutes
- How to Teach Gemini Your Brandβs Tone of Voiceβ’10 minutes
- A Guide to Prompting for Images with Geminiβ’10 minutes
1 assignmentβ’Total 10 minutes
- Test Your Knowledgeβ’10 minutes
Group keywords, write SEO metadata, create ad copy, prioritize SEO fixes, build schema, and plan A/B tests.
What's included
4 videos2 readings1 assignment
4 videosβ’Total 7 minutes
- Grouping Keywords by Search Intent in Google Docsβ’2 minutes
- Writing SEO Titles and Meta Descriptionsβ’2 minutes
- Writing Headlines and Descriptions for Google Search Adsβ’2 minutes
- Generating FAQ Schema Code for Search Resultsβ’2 minutes
2 readingsβ’Total 20 minutes
- Prioritizing Technical SEO Fixes from a Site Audit Listβ’10 minutes
- Using AI to Plan A/B Tests for Marketing Copyβ’10 minutes
1 assignmentβ’Total 10 minutes
- Test Your Knowledgeβ’10 minutes
Summarize threads, draft briefs, clean data, write reports, personalize outreach, and plan campaigns.
What's included
4 videos2 readings1 assignment
4 videosβ’Total 7 minutes
- Summarizing Long Email Threads and Extracting Tasksβ’1 minute
- Cleaning and Formatting Marketing Data in Google Sheetsβ’2 minutes
- Writing a Summary Report from Marketing Performance Dataβ’2 minutes
- Turning Meeting Notes into Actionable Plansβ’2 minutes
2 readingsβ’Total 20 minutes
- How to Write a Comprehensive Marketing Campaign Briefβ’10 minutes
- Writing Personalized Outreach Messages β’10 minutes
1 assignmentβ’Total 15 minutes
- Prompting for a Marketing Campaign Plan β’15 minutes
Review key skills, explore AI marketing trends, use a prompt library, and complete the final assessment.
What's included
2 videos1 reading1 assignment
2 videosβ’Total 3 minutes
- The Future of AI in Digital Marketing: How to Stay Competitiveβ’3 minutes
- Conclusionβ’1 minute
1 readingβ’Total 10 minutes
- The Prompt Libraryβ’10 minutes
1 assignmentβ’Total 30 minutes
- Final Assessmentβ’30 minutes
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