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⇱ AI Marketing with ChatGPT & Google Gemini | Coursera

AI Marketing with ChatGPT & Google Gemini

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AI Marketing with ChatGPT & Google Gemini

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Master AI-driven SEO strategies using ChatGPT and Google Gemini to generate optimized keywords and high-ranking content.

  • Build high-converting sales funnels, email sequences, and ad campaigns using AI-powered tools for maximum engagement.

  • Automate social media content creation and tailor posts for different platforms to increase brand visibility and reach.

  • Leverage AI analytics and automation tooptimizeyour marketing strategy, boost productivity, and drive business growth.

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Recently updated!

March 2026

Assessments

24 assignments

Taught in English

Build your subject-matter expertise

This course is part of the AI Digital Marketing Mastery Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 3 modules in this course

Ready to dominate digital marketing with the power of AI?

Traditional marketing methods are falling behind in today’s rapidly evolving digital landscape. If you’re not using AI, you’re missing out on faster, more efficient, and impactful results. This course shows you how to use AI tools like ChatGPT and Google Gemini to revolutionize your digital marketing efforts. Learn how to automate content creation, boost SEO rankings, optimize email marketing, and run high-converting ad campaigns. By the end of this AI Marketing course, you’ll be able to: • Generate high-ranking SEO keywords and AI-optimized content • Write compelling, high-converting email sequences and ad copy • Build sales funnels and content calendars effortlessly • Implement AI-driven marketing strategies that deliver real results Unlike other courses, this one focuses on practical, real-world applications, using AI tools to give you immediate, actionable results for your business. Great for digital marketers, business owners, and content creators seeking to stay competitive and harness AI in their marketing. Take your digital marketing to the next level with AI — enroll now and start transforming your strategy today!

This module covers how to leverage ChatGPT for audience research, content creation, SEO optimization, and email marketing. You’ll also learn to write ad copy and develop marketing funnels using AI.

What's included

13 videos3 readings6 assignments

13 videos•Total 51 minutes
  • Course Introduction•2 minutes
  • Welcome to ChatGPT Marketing•2 minutes
  • Target Audience: How a well defined target audience can help you sell more•8 minutes
  • Target Audience: ChatGPT for audience research and analysis•5 minutes
  • Content Calendar ChatGPT: How to create a complete Content Calendar•7 minutes
  • SEO ChatGPT: Optimized Keywords and Blog Titles•4 minutes
  • SEO ChatGPT: Writing an optimized Blog Post in seconds•3 minutes
  • Email Marketing ChatGPT: Overview of email marketing•3 minutes
  • Email Marketing ChatGPT: Developing optimized email sequences•3 minutes
  • Online Advertising ChatGPT: Facebook Ads•3 minutes
  • Online Advertising ChatGPT: Google Ads•3 minutes
  • Sales Pages ChatGPT: Developing sales page copy•4 minutes
  • Steps to create a powerful marketing funnel with ChatGPT•4 minutes
3 readings•Total 30 minutes
  • Defining Your Target Audience for Marketing Success•10 minutes
  • Using ChatGPT for SEO-Optimized Keywords and Blog Content•10 minutes
  • AI-Powered Advertising with ChatGPT: Facebook & Google Ads•10 minutes
6 assignments•Total 95 minutes
  • Proficiency Quiz•15 minutes
  • Proficiency Quiz•20 minutes
  • Proficiency Quiz•20 minutes
  • Checkpoint Quiz•12 minutes
  • Checkpoint Quiz•12 minutes
  • Checkpoint Quiz•16 minutes

In this module, you’ll explore how to use Google Gemini for audience research, content planning, and SEO. You’ll also develop email marketing sequences, sales page copy, and optimize Facebook & Google Ads.

What's included

16 videos3 readings9 assignments

16 videos•Total 66 minutes
  • Introduction to Digital Marketing with Google Gemini•1 minute
  • Target Audience: Google Gemini for audience research and analysis•7 minutes
  • Content Calendar Google Gemini: How to create a complete Content Calendar•4 minutes
  • Write copy like a Pro with Google Gemini and Copywriting Frameworks•2 minutes
  • SEO Google Gemini: Optimized Keywords and Blog Titles•4 minutes
  • SEO Google Gemini: Writing an optimized Blog Post in seconds•4 minutes
  • Email Marketing Google Gemini: Developing optimized email sequences•4 minutes
  • Sales Pages Google Gemini: Developing sales page copy•4 minutes
  • Online Advertising Google Gemini: Facebook Ads•5 minutes
  • Online Advertising Google Gemini: Google Ads•5 minutes
  • Complete Marketing Funnel Creation with Google Gemini•6 minutes
  • Replying to emails with Google Gemini•2 minutes
  • Meeting Notes, Key Points, Decisions, Action Points,•3 minutes
  • Optimize my resume with Google Gemini•3 minutes
  • Ads copywriting opportunities with ChatGPT•5 minutes
  • Case Study: Facebook & Google Ads with ChatGPT•7 minutes
3 readings•Total 30 minutes
  • Getting Started with Google Gemini for Audience Research•10 minutes
  • Leveraging Google Gemini for SEO and Content Optimization•10 minutes
  • Running Effective Online Ads with Google Gemini•10 minutes
9 assignments•Total 142 minutes
  • Proficiency Quiz•20 minutes
  • Proficiency Quiz•20 minutes
  • Proficiency Quiz•30 minutes
  • Proficiency Quiz•8 minutes
  • Checkpoint Quiz•16 minutes
  • Checkpoint Quiz•16 minutes
  • Checkpoint Quiz•12 minutes
  • Checkpoint Quiz•12 minutes
  • Checkpoint Quiz•8 minutes

This module focuses on integrating AI tools like ChatGPT and Google Gemini to build automated sales funnels, create lead magnets, and optimize marketing systems for greater efficiency and results.

What's included

22 videos4 readings9 assignments

22 videos•Total 78 minutes
  • Sales Funnels opportunities•2 minutes
  • Identifying your buyer persona with ChatGPT•6 minutes
  • Creating a lead magnet with ChatGPT•5 minutes
  • Creating copy for the landing page and social media with ChatGPT•5 minutes
  • Writing a complete email sequence for your funnel with ChatGPT•4 minutes
  • What is Artificial Intelligence (AI) and why is it important for your business?•6 minutes
  • How the world's top brands are using AI marketing•3 minutes
  • Examples and Uses of AI in Digital Marketing•5 minutes
  • How to choose the right AI tool for your business•4 minutes
  • What are chatbots and why they are important for your business•2 minutes
  • Tool #1: Manychat - Creating your account•4 minutes
  • Creating a chatbot for Facebook•5 minutes
  • Accessing the chat data and conversation history•2 minutes
  • Customizing your chatbots for other goals•2 minutes
  • Creating chatbot for Instagram, SMS or WhatsApp•4 minutes
  • Installing the Chatbot on your website•3 minutes
  • What is AI Analytics and why it's important for your business•2 minutes
  • Tool: Amplitude - The #1 Analytics Tool foe Product Teams•4 minutes
  • What is marketing analytics automation and how it will save you time•3 minutes
  • Tool: Whatagraph - Marketing Analytics Automation for your business•3 minutes
  • Potential challenges in AI marketing and how to overcome them•3 minutes
  • Summary•0 minutes
4 readings•Total 40 minutes
  • Creating Effective Sales Funnels Using ChatGPT•10 minutes
  • Understanding the Power of AI in Digital Marketing•10 minutes
  • 17: Introduction to Chatbots: Enhancing Customer Service and Sales•10 minutes
  • AI Marketing Analytics: Unlocking Insights for Growth•10 minutes
9 assignments•Total 189 minutes
  • Proficiency Quiz•25 minutes
  • Proficiency Quiz•20 minutes
  • Proficiency Quiz•35 minutes
  • Proficiency Quiz•25 minutes
  • Checkpoint Quiz•20 minutes
  • Checkpoint Quiz•16 minutes
  • Checkpoint Quiz•12 minutes
  • Checkpoint Quiz•16 minutes
  • Checkpoint Quiz•20 minutes

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Frequently asked questions

Youdon’tneed any experience with AI or advanced marketing — only some basic understanding of digital marketing concepts will be useful.

After completing this AI for Marketingcourse, you will understand how toleverageAI in your digital marketing campaigns using ChatGPT and Google Gemini for SEO, content writing, Email Marketing, Advertising & Sales Funnels.

This course is ideal for digital marketers, small business owners, SEO specialists, contentcreatorsand entrepreneurs looking to use AI tools like ChatGPT & Google Gemini to improve digital marketing campaigns,conversionsand online ads.

As AI-powered marketing becomes vital, knowing how to use tools such as ChatGPT and Google Gemini will set you apart from the competition. The skills gained from this course can lead to advancement inmarketingstrategy, SEO, and advertising management.

This course combinesAItools suchasChatGPT, Google Gemini, and others with the practical applications of SEO, email marketing, and ad copywriting.You’lldiscover practical methods that empower you to create lead funnels, automate customer interactions, and build optimized content—skills companies globallyseekon a big scale!

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,