ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools
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ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools
This course is part of multiple programs.
Instructor: Anton Voroniuk
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What you'll learn
How to effectively use ChatGPT, Midjourney, Gemini, and DeepSeek to create compelling marketing content, visuals, and strategies.
Techniques for automating marketing tasks and optimizing campaigns using generative AI tools.
Best practices for ethical AI use and prompt engineering to maximize AI-driven marketing impact.
Skills you'll gain
- Graphic and Visual Design
- Artificial Intelligence and Machine Learning (AI/ML)
- Personal Development
- Automation
- Social Media Campaigns
- Web Analytics and SEO
- Digital Marketing
- Marketing
- Strategic Marketing
- Content Marketing
- AI Personalization
- Ethical Standards And Conduct
- Natural Language Processing
- Content Creation
- Persona Development
- Analytics
- Creativity
Tools you'll learn
Details to know
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 7 modules in this course
Master the four most powerful AI marketing tools and transform how you create, scale, and optimize content. In this hands-on course, you'll learn to leverage ChatGPT for persuasive copywriting, Midjourney for stunning visual assets, Gemini for strategic insights, and DeepSeek for high-volume automation — all integrated into cohesive marketing workflows.
What makes this course unique is its practical, tool-agnostic approach. Rather than treating each AI platform in isolation, you'll discover how to combine them strategically across your entire marketing funnel. You'll build real prompt engineering skills, create reusable automation templates, and develop the critical thinking needed to evaluate AI-generated content for quality and ethics. By the end, you won't just know how to use these tools — you'll understand when and how to use them together for maximum impact. You'll leave with ready-to-implement workflows, a portfolio of AI-generated marketing assets, and the confidence to lead AI adoption in your organization. This course is the foundation of the AI for Content Creation Specialization, preparing you to master specialized skills in image generation, video production, audio creation, and presentation design.
This module introduces the core concepts of generative AI in marketing, explores key tools like ChatGPT and Gemini, and examines their strategic applications, benefits, and challenges.
What's included
5 videos2 readings2 assignments
5 videos•Total 35 minutes
- Introduction to the Course•2 minutes
- Generative AI in Marketing—A Strategic Overview•11 minutes
- Comparing ChatGPT, DeepSeek, Gemini, etc •10 minutes
- Using Specialized Marketing Tools: Elsa AI from M1-Project•5 minutes
- Theoretical Foundations of AI in Marketing •8 minutes
2 readings•Total 25 minutes
- What is GenAI?•10 minutes
- The Rise of Generative AI in Marketing •15 minutes
2 assignments•Total 45 minutes
- Generative AI Fundamentals•30 minutes
- Tool Selection and Workflow Design•15 minutes
This module provides hands-on guidance for using ChatGPT in marketing, covering content creation, personalization, campaign planning, and the development of custom GPTs for strategic use.
What's included
5 videos1 reading1 assignment1 discussion prompt
5 videos•Total 27 minutes
- Introduction to ChatGPT – Interface, API, and Customizing•5 minutes
- Writing Marketing Copy: Emails, Blogs, Ads, and Product Descriptions•5 minutes
- Personalization and Customer Interaction Flows•6 minutes
- Creating MyGPTs for Marketing•6 minutes
- ChatGPT for Campaign Planning & Analytics•5 minutes
1 reading•Total 10 minutes
- Prompts Library•10 minutes
1 assignment•Total 30 minutes
- ChatGPT Fundamentals•30 minutes
1 discussion prompt•Total 10 minutes
- How would you use ChatGPT to drive content strategy?•10 minutes
This section introduces the basic ChatGPT features to help you work more efficiently.
What's included
7 videos3 readings
7 videos•Total 25 minutes
- How to Manage ChatGPT's Memory•4 minutes
- Upload Images and Analyze Them•3 minutes
- Creating Images in ChatGPT•4 minutes
- Generate Charts and Diagrams with ChatGPT•4 minutes
- Creating Projects from Your Chats•5 minutes
- Creating Tasks in ChatGPT•2 minutes
- Using the Deep Research Feature•3 minutes
3 readings•Total 50 minutes
- Memory in AI: Why Context Matters•20 minutes
- Best Practices for Image Preprocessing in AI Applications•15 minutes
- Deep Research with AI: Unlocking the Power of Large-Scale Data•15 minutes
This module explores how Google Gemini can support marketers through advanced competitor research, SEO-driven content, and AI-powered customer insights for strategic decision-making.
What's included
7 videos2 readings2 assignments
7 videos•Total 32 minutes
- What is Gemini? Overview & Capabilities for Marketers•8 minutes
- Market and Competitor Analysis Using Gemini•4 minutes
- SEO and Search-Centric Content Creation•4 minutes
- Customer Segmentation and Journey Mapping with AI Insights•5 minutes
- Brainstorming Ideas with Gemini•2 minutes
- Generating Summaries and Notes•2 minutes
- Best Practices for Using AI to Drive Marketing Campaigns•7 minutes
2 readings•Total 25 minutes
- SEO in the AI Era: How AI Enhances Search Engine Optimization•15 minutes
- Prompting with Purpose: A Marketer’s Guide to Gemini•10 minutes
2 assignments•Total 45 minutes
- Prompt Evaluation for Idea Generation and Summarization•15 minutes
- Marketing Intelligence with Gemini•30 minutes
This module highlights DeepSeek’s strengths in automating marketing workflows, enabling high-volume content creation, and applying prompt programming for scalable, efficient execution.
What's included
8 videos2 readings1 assignment1 discussion prompt
8 videos•Total 44 minutes
- What Sets DeepSeek Apart? API-Focused Use Cases•7 minutes
- High-Volume Content Generation: Landing Pages, Catalogs, FAQs•5 minutes
- Automation Scripts for Marketing Tasks•5 minutes
- Using DeepSeek for A/B Testing Content Variants•3 minutes
- Prompt Programming and Systematic Prompting•3 minutes
- Business SWOT Analysis•7 minutes
- Portfolio Strategy for Product Development•6 minutes
- Analyzing Financial Models•7 minutes
2 readings•Total 30 minutes
- The Role of AI in Content Ideation and Creative Processes•15 minutes
- Key Metrics for Product Success•15 minutes
1 assignment•Total 30 minutes
- High-Volume & Automation Strategy•30 minutes
1 discussion prompt•Total 10 minutes
- Share an idea for automating a routine marketing task using DeepSeek.•10 minutes
This module explores how marketers can use Midjourney to create impactful visual content, while addressing ethical concerns around authenticity, intellectual property, and brand integrity.
What's included
6 videos1 reading1 assignment
6 videos•Total 37 minutes
- Intro to Midjourney – Visual AI for Branding and Storytelling•7 minutes
- Crafting Effective Visual Prompts for Ads, Banners, and Social•5 minutes
- Creative Campaigns: Visual-first Marketing with Midjourney•5 minutes
- Ethics of Generative Visuals: Authenticity, IP, and Bias•8 minutes
- The Impact of AI on Digital Advertising•5 minutes
- The Psychology of Visual Attention in Digital Ads•8 minutes
1 reading•Total 15 minutes
- How Visual Narratives Shape Brand Memory•15 minutes
1 assignment•Total 30 minutes
- Visual Prompt Mastery•30 minutes
This final module wraps up the course with key takeaways, explores emerging trends in generative AI, and guides learners in applying their skills.
What's included
3 videos1 assignment
3 videos•Total 15 minutes
- Course Summary•1 minute
- Authenticity in the Age of AI-Generated Brands•6 minutes
- Future Trends in Generative AI for Marketers•8 minutes
1 assignment•Total 30 minutes
- Final Assignment•30 minutes
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