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URL: https://www.coursera.org/learn/ai-social-media-marketing

⇱ AI Social Media Marketing with ChatGPT & Gemini | Coursera

AI Social Media Marketing with ChatGPT & Gemini

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AI Social Media Marketing with ChatGPT & Gemini

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

7 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

7 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Master AI-driven SEO strategies with ChatGPT to generate optimized keywords, boost rankings, and drive targeted traffic.

  • Automate content optimization, enhance headlines, subheadings, and meta tags to rank #1 on Google using AI tools.

  • Use ChatGPT for complete SEO growth systems: from content generation to backlink research and competitor analysis.

  • Build andoptimizeprofessional websites and landing pages, creating high-converting copy using AI-powered tools for maximum impact.

Details to know

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Recently updated!

March 2026

Assessments

16 assignments

Taught in English

Build your subject-matter expertise

This course is part of the AI Digital Marketing Mastery Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

Ready to take your social media marketing to the next level with AI?

Creating consistent, engaging content for social media can be time-consuming and overwhelming. Without the right tools, you’re stuck manually producing content that fails to deliver measurable results. This course shows you how to use ChatGPT and Google Gemini to automate content creation, optimize posts, and boost engagement across all social media platforms. By the end of this course, you’ll be able to: • Automatically generate engaging social media posts and captions • Optimize content for different platforms using AI • Build AI-driven strategies to increase engagement and grow your audience • Scale your social media efforts by automating content creation and scheduling Unlike other courses, this course gives you real, actionable results by integrating AI into your daily social media workflow, saving you time and driving growth. Perfect for social media managers, digital marketers, & business owners who want to harness AI to scale their social media marketing and maximize their impact. Enroll today and start using AI to transform your social media presence!

In this module, you'll learn how to harness ChatGPT for creating optimized social media content, writing compelling posts, and generating a month’s worth of content in minutes. You’ll also explore how to tailor content for different platforms and effectively engage your audience.

What's included

13 videos2 readings5 assignments

13 videos•Total 42 minutes
  • Course Introduction•1 minute
  • Welcome to ChatGPT for Social Media Marketing•1 minute
  • Prompts to Get You Started•3 minutes
  • Key Capabilities of Generating Content with ChatGPT for Social Media Marketing•3 minutes
  • Write Great Prompts: How ChatGPT Prompt Quality Determines Everything•5 minutes
  • Other AI Tools for Social Media Marketing: Gemini, Claude & More•3 minutes
  • Generate Optimized Social Media Posts & Captions with ChatGPT for Any Platform•4 minutes
  • Write Longer-Form Blog Content to Promote on Social Media with ChatGPT•3 minutes
  • Tailoring ChatGPT content for Different Platforms, Video Scripts, and More•3 minutes
  • Create Month's (or a Year's) Worth of Social Media Posts & Ideas in an Instant•4 minutes
  • Helpful Prompts for ChatGPT: C Score, Active Voice, Conversational, Contractions•3 minutes
  • How to Get ChatGPT to Provide Feedback on your Content•3 minutes
  • Create Social Media Content for Different Platforms, Goals & Outcomes w/ChatGPT•8 minutes
2 readings•Total 10 minutes
  • AI-Powered Social Media Campaign Automation – A Practical Learning Case Study•5 minutes
  • Optimizing AI-Generated Social Media Content – A Lesson in Structured Prompting and Content Refinement•5 minutes
5 assignments•Total 108 minutes
  • Proficiency Quiz•25 minutes
  • Proficiency Quiz•35 minutes
  • Checkpoint Quiz•20 minutes
  • Checkpoint Quiz•12 minutes
  • Checkpoint Quiz•16 minutes

This module focuses on advanced strategies for automating your social media marketing using Google Gemini and other tools. You’ll learn how to generate engaging ad copy, create interactive content, and set up automation strategies for consistent social media growth.

What's included

23 videos2 readings11 assignments

23 videos•Total 80 minutes
  • The Architecture of an Effective ChatGPT Prompt•2 minutes
  • Coaching ChatGPT on Tone•3 minutes
  • Using ChatGPT to Generate Ad Copy or Sales Copy•5 minutes
  • Recommended Software to Further Automate Social Media Marketing•3 minutes
  • Analyzing Reviews And Optimizing Your Products and Services•3 minutes
  • Come Up with Great Social Media Post Ideas with ChatGPT•4 minutes
  • Write Social Media Post Copy with ChatGPT (Instagram, Facebook, etc)•4 minutes
  • Create Engaging Polls & Quizes with ChatGPT•5 minutes
  • Come Up with Social Media Post Ideas with Google Gemini•2 minutes
  • Write Instagram, Facebook & Twitter Posts with Google Gemini•5 minutes
  • Create Social Media Polls with Google Gemini•2 minutes
  • Generate Fun Facts, Quotes & Jokes with Google Gemini•3 minutes
  • Social media content opportunities with ChatGPT•3 minutes
  • Case Study: Content Calendar & Social Media•8 minutes
  • Introduction to AI Social Media Tools and why it's important for your business•2 minutes
  • Tool: Lately - Auto Generated Social Media posts•4 minutes
  • What is Social Media automation and why is it important for your business•3 minutes
  • Overview of the Social Media automation strategy•3 minutes
  • Tool for Social Media Automation: SocialBee•2 minutes
  • Social Media post schedule and automation•5 minutes
  • Social media reposting automation•6 minutes
  • Setting up your social media automation schedule•2 minutes
  • Summary•0 minutes
2 readings•Total 10 minutes
  • Turning Customer Reviews into High-Performing Social Content – A Lesson in AI-Powered Insight Extraction•5 minutes
  • Social Media Post Scheduling & Automation – A Lesson in Strategic Consistency and Efficiency•5 minutes
11 assignments•Total 198 minutes
  • Proficiency Quiz•15 minutes
  • Proficiency Quiz•25 minutes
  • Proficiency Quiz•20 minutes
  • Proficiency Quiz•20 minutes
  • Proficiency Quiz•30 minutes
  • Checkpoint Quiz•12 minutes
  • Checkpoint Quiz•20 minutes
  • Checkpoint Quiz•16 minutes
  • Checkpoint Quiz•16 minutes
  • Checkpoint Quiz•12 minutes
  • Checkpoint Quiz•12 minutes

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Frequently asked questions

This specialization will enable you to effortlessly harness the power of AI tools such as ChatGPT and Google Gemini in variousfacetsof digital marketing, including SEO, contentgeneration, andemail campaigns. Additionally, you will learn about traditional marketing strategies and how to automate your processes by using AI in them, making your work more effective and efficient.

No prior experience is needed!Itdoesn'tmatter if you are a total newbie or know a little bit about SEO; thiscourse will lead you step by step on how to apply ChatGPT to effective SEO and content optimization.

Yes, this is a beginner-friendly course covering the basics of SEO. Whetheryou’rejust getting started orseekingto elevate yourwebsite’sperformance, you will learn to use ChatGPT to produce optimized keywords, create qualitycontent,andimproveGoogle rankings.

In thisAI for SEOcourse, you will learn how to use ChatGPT to generate high-ranking keywords andoptimizeexisting content, as well as create SEO-friendly headlines and meta descriptions. You will master search rankings with AI-optimized content tactics specifically for Google’salgorithms.

You’lldiscover strategies to improve local and international SEO with the help of AI to pinpoint keywords that matter – as well as tailor content at a regional scale. Whether you are targeting a global audience oroptimizinglocal search, ChatGPT helps create tailored strategies.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,