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⇱ Social Media Marketing with ChatGPT | Coursera


Social Media Marketing with ChatGPT

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Social Media Marketing with ChatGPT

Instructor: Anton Voroniuk

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Master using ChatGPT to create goal-driven social media campaigns and high-quality content.

  • Optimize ad copy, customer interactions, and campaign performance with AI.

  • Leverage ChatGPT for influencer outreach, crisis management, and ROI tracking.

Details to know

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Recently updated!

April 2026

Assessments

6 assignments

Taught in English

There are 6 modules in this course

This course is designed to unlock the full potential of ChatGPT for Social Media Marketing (SMM). You’ll learn how to craft effective social media campaigns by using ChatGPT to create goal-oriented strategies, plan content calendars, and develop audience profiles. With expert prompting techniques, you’ll master generating high-quality posts, videos, and copy, tailored for any platform.

Beyond content creation, you'll discover how ChatGPT can enhance your campaign performance by optimizing ad copy, managing customer interactions, and analyzing feedback. Learn to use AI for influencer outreach, crisis management, and driving user-generated content, all while tracking and improving ROI. What sets this course apart is its deep focus on leveraging ChatGPT's capabilities, from brainstorming ideas to fine-tuning content. With practical tools like a comprehensive prompt library and the ability to customize responses, you'll gain the skills to execute social media strategies faster and more efficiently, making ChatGPT an indispensable part of your marketing toolkit.

Explore ChatGPT fundamentals, including prompting, customization, and creative tools for marketing.

What's included

7 videos1 reading1 assignment

7 videosβ€’Total 25 minutes
  • Introduction to the Courseβ€’1 minute
  • Utilizing ChatGPT for SMMβ€’3 minutes
  • Customizing Instructionsβ€’3 minutes
  • Image Creation with ChatGPTβ€’4 minutes
  • Canvas Featureβ€’8 minutes
  • ChatGPT Applicationsβ€’1 minute
  • Setting Up Custom GPT for Marketing Strategiesβ€’6 minutes
1 readingβ€’Total 10 minutes
  • How to Write Effective Prompts in ChatGPTβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Test Your Knowledgeβ€’10 minutes

Build goal-driven campaigns using AI for planning, targeting, and strategy.

What's included

7 videos2 readings1 assignment

7 videosβ€’Total 22 minutes
  • Leveraging ChatGPT for Social Media Campaignsβ€’2 minutes
  • Creating Goal-Driven Campaignsβ€’4 minutes
  • Building a Content Calendarβ€’3 minutes
  • Creating an Effective FAQ List β€’3 minutes
  • Developing Your Audience Profileβ€’3 minutes
  • Structuring Your Communication Strategyβ€’4 minutes
  • Creating User Generated Content Campaignsβ€’3 minutes
2 readingsβ€’Total 20 minutes
  • Budget Allocation & ROI Forecasting with ChatGPTβ€’10 minutes
  • Competitor Analysis and Trend Monitoringβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Test Your Knowledgeβ€’10 minutes

Create engaging social media content, including copy, visuals, and video ideas.

What's included

8 videos1 reading1 assignment

8 videosβ€’Total 20 minutes
  • ChatGPT's Role in Social Media Content Creationβ€’2 minutes
  • Writing Texts for Social Mediaβ€’4 minutes
  • Transforming Your Text with ChatGPTβ€’2 minutes
  • Crafting Headings and Subheadingsβ€’2 minutes
  • Writing Video Plans and Scriptsβ€’3 minutes
  • Generating Captionsβ€’2 minutes
  • Effective Calls-to-Action with ChatGPTβ€’2 minutes
  • Platform-Specific Content Optimizationβ€’3 minutes
1 readingβ€’Total 10 minutes
  • Creating Seasonal or Campaign-Specific Contentβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Test Your Knowledgeβ€’10 minutes

Manage and optimize campaigns using AI for ads, influencers, and performance tracking.

What's included

6 videos2 readings1 assignment

6 videosβ€’Total 15 minutes
  • ChatGPT for Campaign Promotion and Managementβ€’2 minutes
  • Planning Advertising Campaignsβ€’2 minutes
  • Writing Effective Ad Copyβ€’2 minutes
  • Finding Relevant Influencers with ChatGPTβ€’2 minutes
  • Drafting Influencer Contractsβ€’5 minutes
  • Crisis Management Strategies with ChatGPTβ€’3 minutes
2 readingsβ€’Total 20 minutes
  • Paid vs. Organic Strategy Balance: Managing Live Social Media Campaignsβ€’10 minutes
  • Performance Analytics & Optimization with ChatGPTβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Test Your Knowledgeβ€’10 minutes

Improve customer communication and support using AI-driven workflows.

What's included

8 videos1 reading1 assignment

8 videosβ€’Total 19 minutes
  • Using ChatGPT for Effective Client Communicationβ€’2 minutes
  • Drafting Calls Using ChatGPTβ€’3 minutes
  • Writing Customer Follow-upsβ€’3 minutes
  • Creating Customer Surveysβ€’3 minutes
  • ChatGPT for Social Media Comment Managementβ€’1 minute
  • Analyzing Customer Feedbackβ€’2 minutes
  • Building a Knowledge Base Using ChatGPTβ€’3 minutes
  • Generating Suggestions for Enhancing Customer Supportβ€’3 minutes
1 readingβ€’Total 10 minutes
  • Retention and Win-Back Campaignsβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Test Your Knowledgeβ€’10 minutes

Apply skills through final assessment and practical prompt library.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Conclusionβ€’1 minute
1 readingβ€’Total 10 minutes
  • Prompt Library for SMMβ€’10 minutes
1 assignmentβ€’Total 30 minutes
  • Final Assessmentβ€’30 minutes

Instructor

Instructor ratings
5.0 (5 ratings)

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SkillsBooster Academy
63 Coursesβ€’30,838 learners

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