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⇱ Healthcare Business Strategy and New Venture Design | Coursera

Healthcare Business Strategy and New Venture Design

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Healthcare Business Strategy and New Venture Design

Included with

Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Use appropriate strategic and business planning skills to lead and innovate within the healthcare sector.

  • Develop and implement sustainable business models for creating and capturing value through healthcare ventures.

  • Demonstrate the ability to build and manage effective teams for new healthcare ventures and within healthcare systems.

  • Identify the intricacies of engaging with potential investors and the availability of various financing options for healthcare ventures.

Details to know

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Assessments

23 assignments

Taught in English
Build toward a degree

Build your subject-matter expertise

This course is part of the Healthcare Innovation, Design, Entrepreneurship Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

This course is designed for students aspiring to lead and innovate in the healthcare sector, providing them with the essential strategy and business skills necessary to launch, manage, and grow successful new ventures. Students will gain a deeper understanding of strategic considerations through analysis of external factors shaping the healthcare industry and learn how to develop and implement sustainable business models to create and capture value. The course will also cover key elements of developing a robust business plan, building and managing a new venture team, examining various financing options, and engaging with potential investors within the healthcare ecosystem.

This module introduces the foundations of healthcare entrepreneurship and the process of analyzing opportunities in the healthcare market. You will learn how to apply human-centered design, stakeholder analysis, and industry frameworks to define viable business opportunities grounded in evidence and impact.

What's included

15 videos7 readings7 assignments1 peer review1 discussion prompt1 plugin

15 videos•Total 125 minutes
  • Course Introduction•3 minutes
  • Meet Your Instructor: Elias Kourpas•3 minutes
  • The Impact of the Gies Community•2 minutes
  • What Is Healthcare Entrepreneurship?•7 minutes
  • The Entrepreneurial Mindset for Healthcare Innovators•6 minutes
  • Recognizing Problems Worth Solving in Healthcare•7 minutes
  • Understanding Customers and Stakeholders in Healthcare•8 minutes
  • The Importance of Human-Centered Design in Healthcare•8 minutes
  • Applying Design Thinking in Healthcare•8 minutes
  • Market Segmentation in Health Innovation•12 minutes
  • Healthcare Market Analysis – The Macro Environment•6 minutes
  • Healthcare Market Analysis – Industry Forces•13 minutes
  • Estimating Healthcare Market Size •10 minutes
  • Healthcare Competitive Analysis & Positioning•8 minutes
  • Real-World Market Analysis: Insights From Healthcare Entrepreneurs•23 minutes
7 readings•Total 70 minutes
  • Syllabus•10 minutes
  • Coursera Coach•10 minutes
  • About the Discussion Forums•10 minutes
  • Online Education at Gies College of Business•10 minutes
  • Updating Your Profile•10 minutes
  • Module 1 Overview•10 minutes
  • Module 1 Readings•10 minutes
7 assignments•Total 110 minutes
  • Orientation Quiz•30 minutes
  • Practice Quiz: Foundations of Healthcare Entrepreneurship •10 minutes
  • Practice Quiz: Opportunity Recognition and Stakeholder Needs•10 minutes
  • Practice Quiz: Design Thinking and Human-Centered Healthcare Innovation•10 minutes
  • Practice Quiz: Market Segmentation and Industry Analysis•10 minutes
  • Practice Quiz: Market Sizing and Competitive Analysis•10 minutes
  • Module Quiz: Market Analysis and Validation in Healthcare Ventures•30 minutes
1 peer review•Total 180 minutes
  • Opportunity Recognition and Market Analysis Brief•180 minutes
1 discussion prompt•Total 10 minutes
  • Getting to Know Your Classmates•10 minutes
1 plugin•Total 15 minutes
  • Welcome! Please Tell Us About Yourself•15 minutes

This module explores how successful healthcare startups build and lead high-performing teams capable of navigating clinical, technical, and business challenges. You will learn how to form complementary founding teams, foster mission-driven cultures, and lead through the regulatory constraints and complexity that are unique to healthcare ventures.

What's included

10 videos2 readings6 assignments

10 videos•Total 97 minutes
  • What Makes a Strong Founding Team in Healthcare?•10 minutes
  • Defining and Aligning Roles: Business, Clinical, and Technical Leadership•8 minutes
  • Building a High-Trust, Mission-Driven Team Culture•10 minutes
  • Entrepreneurial Leadership and Conflict Resolution in Healthcare Ventures•10 minutes
  • Early Hires: Prioritizing Key Functional Needs in Health Startups•11 minutes
  • Hiring Models, Compensation, and Equity for Healthcare Startups•10 minutes
  • Role of Advisors, Mentors, and Clinical Champions•11 minutes
  • Building and Managing an Effective Board of Directors•10 minutes
  • Team Transitions and Growth Through Venture Phases•8 minutes
  • Team Formation and Leadership Lessons From Healthcare Innovators•8 minutes
2 readings•Total 20 minutes
  • Module 2 Overview•10 minutes
  • Module 2 Readings•10 minutes
6 assignments•Total 80 minutes
  • Practice Quiz: Founders, Co-Founders, and Critical Roles•10 minutes
  • Practice Quiz: Team Culture, Dynamics, and Leadership•10 minutes
  • Practice Quiz: Recruiting, Hiring, and Managing Human Capital•10 minutes
  • Practice Quiz: Advisors, Boards, and Governance•10 minutes
  • Practice Quiz: Evolving the Team•10 minutes
  • Module Quiz: Healthcare Startup Team Formation and Leadership•30 minutes

This module examines how healthcare entrepreneurs design, test, and refine business models and products that balance clinical value, operational feasibility, and financial sustainability. We will explore frameworks for business model innovation, Lean Startup methodology, product development, pricing, and go-to-market strategies within healthcare’s unique ecosystem.

What's included

10 videos2 readings5 assignments

10 videos•Total 96 minutes
  • Business Models in Healthcare Innovation: Overview and Archetypes•8 minutes
  • Building Blocks of a Healthcare Business Model – Part 1•10 minutes
  • Building Blocks of a Healthcare Business Model – Part 2•11 minutes
  • Principles of Lean Startup for Health Ventures•10 minutes
  • Rapid Prototyping for Healthcare Solutions – Part 1•9 minutes
  • Rapid Prototyping for Healthcare Solutions – Part 2•10 minutes
  • Pricing Strategies and Revenue Models in Healthcare•10 minutes
  • Financial Modeling and Economic Viability•9 minutes
  • Go-To-Market Strategy & Early Customer Acquisition•10 minutes
  • Real-World Insights: Lessons From Healthcare Innovators•9 minutes
2 readings•Total 20 minutes
  • Module 3 Overview•10 minutes
  • Module 3 Readings•10 minutes
5 assignments•Total 70 minutes
  • Practice Quiz: Business Model Innovation in Healthcare•10 minutes
  • Practice Quiz: Lean Startup and Product Development in Healthcare•10 minutes
  • Practice Quiz: Pricing and Financial Viability•10 minutes
  • Practice Quiz: Go-To-Market and Growth Strategy•10 minutes
  • Module Quiz: Healthcare Business Models and Product Development•30 minutes

This module explores how healthcare entrepreneurs secure funding, structure deals, and navigate the legal foundations necessary for sustainable growth. You will learn to plan fundraising rounds, evaluate valuation methods, understand regulatory and intellectual property (IP) considerations, and craft investor pitches that communicate both business value and healthcare impact.

What's included

12 videos4 readings5 assignments1 plugin

12 videos•Total 121 minutes
  • Equity vs. Non-Dilutive Funding: Grants, Bootstrapping, and Angels•8 minutes
  • Venture Capital and Strategic Investment in Health Innovation•12 minutes
  • Planning a Fundraising Round: Timing, Amount, and Use of Funds•11 minutes
  • Valuation in Early-Stage Healthcare Startups - Part 1•10 minutes
  • Valuation in Early-Stage Healthcare Startups - Part 2•9 minutes
  • Dilution and Milestones in Early-Stage Healthcare Startups•14 minutes
  • SAFEs, Convertible Notes, and Term Sheets•11 minutes
  • Legal Entity Formation, IP Strategy, and Employment Law Basics•10 minutes
  • Crafting a Compelling VC Pitch for a Healthcare Startup•12 minutes
  • Real-World Perspectives on Fundraising and Investor Engagement•21 minutes
  • Course Conclusion•4 minutes
  • Learn on Your Terms•1 minute
4 readings•Total 40 minutes
  • Module 4 Overview•10 minutes
  • Module 4 Readings•10 minutes
  • Congratulations on Completing the Course!•10 minutes
  • Get Your Course Certificate•10 minutes
5 assignments•Total 70 minutes
  • Practice Quiz: Sources of Capital for Healthcare Ventures•10 minutes
  • Practice Quiz: Fundraising Planning and Startup Valuation•10 minutes
  • Practice Quiz: Deal Structure and Investment Instruments•10 minutes
  • Practice Quiz: Legal Foundations and the Investor Pitch•10 minutes
  • Module Quiz: Financing, Legal Considerations, and Pitching to Investors•30 minutes
1 plugin•Total 15 minutes
  • How Was the Course?•15 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Build toward a degree

This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹

Instructor

University of Illinois Urbana-Champaign
2 Courses•585 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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