Human Decision Making and its Biases
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Human Decision Making and its Biases
This course is part of Fractal Data Science Professional Certificate
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What you'll learn
Explain how humans behave when given data to calculate results
Demonstrate how perceptions, prejudices and biases affect human decision making
Illustrate that human decision making is challenging and humans need help to make better decisions
Summarize how humans can collaborate effectively with AI, overcoming their biases, perceptions and prejudices
Skills you'll gain
- Deductive Reasoning
- Independent Thinking
- Algorithms
- Decision Intelligence
- Open Mindset
- Psychology
- Critical Thinking and Problem Solving
- Data-Driven Decision-Making
- Cooperation
- Critical Thinking
- Emotional Intelligence
- Data Analysis
- Complex Problem Solving
- Communication
- Self-Awareness
- Decision Making
- Analytical Skills
- Data Literacy
- Artificial Intelligence
- Behavioral Economics
Details to know
See how employees at top companies are mastering in-demand skills
Build your Data Analysis expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Fractal Analytics
There are 4 modules in this course
This course discusses the biases and limitations of the human brain ,strategies to overcome these biases, and critically analyzes data while making decisions and recommendations.
Analyzing data effectively and objectively is a long journey and the first step is to be aware of these biases, prejudices and perceptions. By the end of this course, you would develop a deep understanding of the biases that affect human decision making and the methodologies to apply in countering these biases. You will also be equipped with frameworks for effective decision-making. Enroll in this course to uncover the intricacies of human decision making and embark on an exploration of human decision making. No previous experience required
Perceptions, prejudices, and biases greatly impact human decision making. These factors influence how we interpret information and can lead to errors in judgment. When presented with data, humans tend to selectively process it based on their existing beliefs, resulting in biased decision making. Overcoming these challenges is essential for making better decisions. By recognizing the need for assistance and utilizing tools to mitigate biases, individuals can improve their decision-making abilities and make more informed choices.
What's included
7 videos6 readings2 assignments
7 videos•Total 38 minutes
- Program Introduction•5 minutes
- Introduction to Human Decision Making•1 minute
- Making Better Decisions - An Introduction•5 minutes
- Mathematical Thinking•12 minutes
- The Brain on Decisions•3 minutes
- Everyday Decisions•4 minutes
- The VUCA World•8 minutes
6 readings•Total 170 minutes
- Course Syllabus•30 minutes
- Disclaimer•10 minutes
- Decision-Making Journal•30 minutes
- Decisive (Chip & Dan Heath)•60 minutes
- Case Study - The Monty Hall Problem•30 minutes
- Case Study - The Monty Hall Problem Analysis•10 minutes
2 assignments•Total 60 minutes
- Challenges in Decision Making•30 minutes
- Case Study - The Monty Hall Problem•30 minutes
This module equips the learner with knowledge on how data which is available and unavailable affects our decision making. Further it provides information on how algorithms can help decode some of this data making decision making easier
What's included
5 videos1 reading1 assignment
5 videos•Total 41 minutes
- Case 1: The Art of Data (and War) - Armoring Planes for Additional Safety•8 minutes
- How Algorithms Can Help•9 minutes
- But Algorithms Aren’t the Panacea•11 minutes
- Simpson's Paradox and Significance of Business Intuition•8 minutes
- Bringing Data to Intuition and Vice Versa•5 minutes
1 reading•Total 60 minutes
- Thinking Fast & Slow (Daniel Kahneman)•60 minutes
1 assignment•Total 30 minutes
- The Role of Data in Decision Making•30 minutes
This module takes 12 Angry Men as a case study due to its focus on diverse perspectives, logical analysis, and group dynamics influencing a jury's verdict, highlighting biases and critical thinking.
What's included
6 videos1 reading1 assignment
6 videos•Total 25 minutes
- 12 Angry Men - Exploring Human Nature•1 minute
- 12 Angry Men - Unpacking the Case•2 minutes
- 12 Angry Men - The Challenge of Dissenting Voices •2 minutes
- 12 Angry Men - Confirmation Bias and the Complexities•3 minutes
- 12 Angry Men - Ten Decision-Making Lessons (Part A)•8 minutes
- 12 Angry Men - Ten Decision-Making Lessons (Part B)•9 minutes
1 reading•Total 100 minutes
- 12 Angry Men - The Movie•100 minutes
1 assignment•Total 30 minutes
- Challenges in Group Decision Making•30 minutes
This module empowers learners by providing knowledge about responsible decision making and giving them with a personalized mental checklist for enhanced decision-making capabilities.
What's included
11 videos3 readings2 assignments1 discussion prompt
11 videos•Total 38 minutes
- Challenger Launch Case - A Tragic Beginning•3 minutes
- Challenger Launch Case - Analyzing the Data•3 minutes
- Challenger Launch Case - Resulting vs. Decision Quality•5 minutes
- Challenger Launch Case - Uncovering Critical Data•2 minutes
- Challenger Launch Case - Normalization of Deviant Behavior•3 minutes
- Context and Decision Environments: Challenger Launch Case vs. 12 Angry Men•6 minutes
- Advocacy vs. Inquiry: Shaping Decision-Making•3 minutes
- Type One and Type Two Decisions•3 minutes
- Organizational Decision Making - Assumptions and Myths•4 minutes
- Building a Decision Making Framework•2 minutes
- Conclusion•4 minutes
3 readings•Total 130 minutes
- Case Study - The Space Shuttle Challenger Disaster•60 minutes
- Jeff Bezos - Shareholder Letter•60 minutes
- Recommended Reading•10 minutes
2 assignments•Total 90 minutes
- Shaping Decision Making•30 minutes
- Case study – The Space Shuttle Challenger Disaster•60 minutes
1 discussion prompt•Total 30 minutes
- Your own decision making framework - Then and Now•30 minutes
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Reviewed on Feb 3, 2025
Finally, after the course I can make a clear decision to give a 5-star rating!
Reviewed on Jan 4, 2024
Wonderfully translated the common practices and thought processes with examples. Easy to follow and replicate in our daily decision making and feel the difference. Thank you!
Reviewed on Mar 25, 2024
A very interesting course on how various factors affect our decision-making process. It helps take better and informed decisions.
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