International Marketing Strategies and Global Trade
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International Marketing Strategies and Global Trade
This course is part of International Marketing and Global Trade Specialization
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What you'll learn
Analyze global markets and evaluate international trade and marketing frameworks.
Apply market entry, branding, pricing, and promotion strategies internationally.
Conduct international marketing research across cultural and economic environments.
Skills you'll gain
- Market Opportunities
- Revenue Management
- International Relations
- Market Intelligence
- Market Analysis
- Legal Risk
- International Finance
- Marketing Planning
- Strategic Marketing
- Promotional Strategies
- Marketing Strategies
- Economics
- Cultural Diversity
- Cultural Sensitivity
- Global Marketing
- Market Research
- Culture
- Consumer Behaviour
- Business Ethics
- Marketing Management
Details to know
May 2026
40 assignments
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There are 10 modules in this course
Learn how to analyze global markets, develop international marketing strategies, and make informed business decisions across diverse cultural, legal, and economic environments. This course provides practical skills in market entry, global branding, pricing, promotion, and international market research used in modern global business.
The course begins with the foundations of international marketing, including global trade concepts, international business challenges, and trade theories that influence global market decisions. Learners will understand how organizations identify international opportunities and navigate competitive global environments. As the course progresses, learners examine global trade systems, economic integration, and international market entry strategies. The course also explores marketing research techniques, cultural dimensions, and consumer behavior across international markets, helping learners understand how culture influences business and marketing decisions. Advanced modules focus on global branding, segmentation, pricing strategies, promotion techniques, organizational structures, and international distribution systems. Learners will also analyze political, legal, and financial environments that affect international operations and strategic planning. What makes this course unique is its integrated approach that combines international trade concepts, strategic marketing, and real-world business application. By the end of the course, learners will be able to analyze international business opportunities, design effective global marketing strategies, and apply practical decision-making skills in international business, export management, and global marketing roles.
This module introduces the fundamentals of international marketing, covering key concepts, importance, challenges, and foundational trade theories that shape global business decisions.
What's included
9 videos4 assignments
9 videos•Total 61 minutes
- Terms In International Marketing•9 minutes
- Importance, Problems and International Perspective•6 minutes
- Importance, Problems and International Perspective Continue•7 minutes
- International Marketing Stages and Orientations•8 minutes
- Domestic vs International Marketing and Conclusion•6 minutes
- Merchantalism Theory•5 minutes
- Absolute Advantage Theory•7 minutes
- Comparative Advantage Theory Factor Endowment Theory•8 minutes
- Product Life Cycle Theory•4 minutes
4 assignments•Total 60 minutes
- Graded - Foundations of Global Marketing•30 minutes
- Understanding the Basics•10 minutes
- Evolution of International Marketing•10 minutes
- Core Trade Theories•10 minutes
This module explores global trade systems, economic integration, market entry motivations, and various international business entry strategies.
What's included
9 videos4 assignments
9 videos•Total 67 minutes
- Competitive Advantage Of Nations Theory•4 minutes
- Levels Of Economic Integration and Trade Barriers - Tariffs•8 minutes
- Non-Tariff Barriers and Conclusion•7 minutes
- Objectives Of Going International - Proactive and Reactive Factors•9 minutes
- Foreign Market Selection Factors•8 minutes
- International Market Selection Process•4 minutes
- Exporting, Piggybacking and Offshore Services•8 minutes
- Licensing and Franchising•10 minutes
- Turnkey Operations, Management Contract, Contract Manufacturing•8 minutes
4 assignments•Total 60 minutes
- Graded - Global Trade Frameworks•30 minutes
- Competitive Advantage & Trade Systems•10 minutes
- Why Firms Go Global•10 minutes
- Entry Strategies Overview•10 minutes
This module focuses on advanced entry modes, constraints to internationalization, and the role of marketing research in global market decisions.
What's included
9 videos4 assignments
9 videos•Total 69 minutes
- Strategic Alliance, Joint Venture, Wholly Owned Foreign Subsidiary•9 minutes
- Constraints To Go International And Conclusion•7 minutes
- Domestic VS International Research And Need For Research•11 minutes
- Research Objectives•7 minutes
- The Task Of Marketing Research•6 minutes
- The Task Of Marketing Research Continue•9 minutes
- Secondary Data Sources•4 minutes
- Primary Research In Foreign Markets•8 minutes
- Primary Research Process•8 minutes
4 assignments•Total 60 minutes
- Graded - Market Entry & Expansion Strategies•30 minutes
- Advanced Entry Modes•10 minutes
- Marketing Research Foundations•10 minutes
- Data & Research Techniques•10 minutes
This module deepens understanding of international marketing research processes while introducing cultural dimensions and their impact on global markets.
What's included
9 videos4 assignments
9 videos•Total 64 minutes
- Primary Research Process Continue•6 minutes
- Problems In International Marketing Research•10 minutes
- Researching Foreign Markets Conclusion•2 minutes
- Introduction To Culture And Cultural Differences•10 minutes
- Elements Of Culture - Language And Religion•9 minutes
- Values and Attitudes, Manners and Customs, Aesthetics And Mate•8 minutes
- Elements Of Culture - Education and Social Institutions•5 minutes
- Sources Of Cultural Knowledge•5 minutes
- Cultural Analysis•9 minutes
4 assignments•Total 60 minutes
- Graded - International Market Research Mastery•30 minutes
- Research Execution•10 minutes
- Culture & Global Markets•10 minutes
- Cultural Insights•10 minutes
This module examines cultural competence, political and legal environments, and financial factors affecting international marketing operations.
What's included
9 videos4 assignments
9 videos•Total 77 minutes
- Training And Cross-Cultural Training Methods•7 minutes
- Consumer Behaviour And Culture With Conclusion•5 minutes
- Home Country and Host Country Political Environment And Regulation•10 minutes
- Political Risks•9 minutes
- The Legal Environment•6 minutes
- Jurisdictional Clause, Settlement Of Disputes•11 minutes
- Exchange Rates and Financial Instruments•9 minutes
- Exchange Rate Implications and Exchange Controls•8 minutes
- Exchange Rate Implications and Exchange Controls Continues•10 minutes
4 assignments•Total 60 minutes
- Graded - Culture, Behavior & Environment•30 minutes
- Cross-Cultural Competence•10 minutes
- Risk & Legal Environment•10 minutes
- Financial Environment•10 minutes
This module covers organizational structures, human resource implications, and global distribution systems essential for international operations.
What's included
9 videos4 assignments
9 videos•Total 66 minutes
- Introduction and Unique Problems Of International Organizations•9 minutes
- Factors Influencing International Marketing•8 minutes
- Organisational Structure Alternatives•9 minutes
- Human Resource Implications and Conclusion•5 minutes
- International Distribution Channels and Levels Of Distribution•3 minutes
- Levels Of Distribution•9 minutes
- Factors Influencing Channel Decisions And Distribution Coverage•7 minutes
- Types Of Foreign Intermediaries and Channel Selection Decision•8 minutes
- International Logistics, Warehousing In International Marketing and Conclusion•8 minutes
4 assignments•Total 60 minutes
- Graded - Organizational Strategy & Distribution•30 minutes
- Global Organization Design•10 minutes
- Human Resources & Channels•10 minutes
- Channel Decisions & Logistics•10 minutes
This module focuses on product planning, lifecycle management, packaging, labeling, and segmentation strategies in international markets.
What's included
9 videos4 assignments
9 videos•Total 73 minutes
- Product Planning - Its Need And Importance•11 minutes
- Product Planning Strategies•8 minutes
- New Product Development Process•7 minutes
- International Product Life Cycle•9 minutes
- Packing And Packaging and Their Functions•9 minutes
- Factors Influencing Packaging Decisions•7 minutes
- Marking, Its Types and Labelling In International Market•5 minutes
- Market Segmentation And Its ImportanceNeed•10 minutes
- Bases For Market Segmentation and Conlcusion Part 1•7 minutes
4 assignments•Total 60 minutes
- Graded - Product Strategy in Global Markets•30 minutes
- Product Planning Essentials•10 minutes
- Product Lifecycle & Packaging•10 minutes
- Labelling & Segmentation•10 minutes
This module explores branding strategies, brand management, segmentation techniques, and challenges such as brand piracy in global markets.
What's included
9 videos4 assignments
9 videos•Total 67 minutes
- Bases For Market Segmentation and Conlcusion Part 2•7 minutes
- Branding And Its Role In The International Market•8 minutes
- Brand Drivers In The International Market•8 minutes
- Brand Drivers In The International Market Continue•8 minutes
- Branding Decision Making Process and International Branding Decisions•9 minutes
- Brand Category And Brand Strategy Mix•6 minutes
- Brand Piracy, Its Forms, Remedies and Conclusion•7 minutes
- Pricing, Factors Affecting Price Decisions Internationally and Its Importance•9 minutes
- Costing Methods•6 minutes
4 assignments•Total 60 minutes
- Graded - Branding & Market Segmentation•30 minutes
- Segmentation Deep Dive•10 minutes
- Global Branding Strategy•10 minutes
- Brand Protection & Pricing Basics•10 minutes
This module examines pricing techniques, costing methods, promotion strategies, and global advertising practices.
What's included
9 videos4 assignments
9 videos•Total 68 minutes
- Costing Methods Continue•7 minutes
- Pricing Strategies•5 minutes
- Break-Even Analysis, How Japanese Keep Their Costs Low and Conclusion•5 minutes
- Promotion and Its Techniques•6 minutes
- Factors Affecting International Promotion and Role Of Promotion Mix In Internation•10 minutes
- International Promotion Process and Barriers To Promotion In International Markets•9 minutes
- International Advertising•8 minutes
- Standardized VS Adaptation Promotion Strategy•8 minutes
- Budgeting Decisions, International Trade Fairs and Exhibitions And Conclusion•10 minutes
4 assignments•Total 60 minutes
- Graded - Pricing & Promotion Strategies•30 minutes
- Pricing Techniques•10 minutes
- Promotion in Global Markets•10 minutes
- Advertising & Strategy•10 minutes
This module focuses on international marketing planning, ethical considerations, and real-world application through case studies.
What's included
6 videos4 assignments
6 videos•Total 44 minutes
- International Market Planning Process and Major Evolutionary Stages Of Planning•8 minutes
- Aspects Of International Marketing Planning•10 minutes
- Ethics In International Marketing Strategy•10 minutes
- Benefits Of Ethical Companies and Conclusion•3 minutes
- A Short Case Study On Starbucks•7 minutes
- A Short Case Study On Starbucks Continue•6 minutes
4 assignments•Total 60 minutes
- Graded - Strategic Planning & Ethics•30 minutes
- Global Planning Process•10 minutes
- Ethics & Responsibility•10 minutes
- Real-World Application•10 minutes
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