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⇱ Introduction to AI for sales professionals | Coursera

Introduction to AI for sales professionals

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Introduction to AI for sales professionals

This course is part of AI for Sales Specialization

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Gain insight into a topic and learn the fundamentals.
4.5

19 reviews

Beginner level

Recommended experience

6 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.5

19 reviews

Beginner level

Recommended experience

6 hours to complete
Flexible schedule
Learn at your own pace

Build your subject-matter expertise

This course is part of the AI for Sales Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

Welcome to the “Introduction to AI for sales professionals” — a unique, hands-on course designed to help you build foundational AI and Generative AI literacy. In this course, you’ll discover how Generative AI is transforming the sales profession, explore key risks and best practices, while experimenting with powerful AI tools in interactive, sales-focused applications.

By the end of this course, you will be able to: - Understand the fundamentals of AI and its potential opportunities in Sales - Explore and recognize risks and limitations associated with AI and how to address them - Practice with different AI tools to get hands-on experience - Get started with essential prompting techniques for using different Generative AI models - Discover and try out various sales-specific use cases and AI technologies, explore the ways to integrate them into daily job routines - Participate in a project to generate a sales-specific AI use case idea with an interest in programming. - Prepare for the next phase of your AI journey, progressing from foundational to advanced applications Welcome to the unique “Introduction to AI for sales professionals” course. Just start your AI journey and discover all the fascinating opportunities opened up for you by Artificial Intelligence.

Gain foundational AI and GenAI literacy with hands-on exercises. This module introduces the fast-changing world of Artificial Intelligence and Generative AI (GenAI), focusing on what these current technologies are, how they operate, and how they are transforming the way we work.

What's included

5 videos6 readings1 assignment3 plugins

5 videos•Total 14 minutes
  • Evolution of AI technologies•4 minutes
  • AI in the enterprise environment•2 minutes
  • Like talking to a human•3 minutes
  • Prompting as a highly important new skill•3 minutes
  • Why AI is important for all of us•2 minutes
6 readings•Total 65 minutes
  • Course Syllabus: Introduction to AI for Sales Professionals•10 minutes
  • Overview•10 minutes
  • Prompting exercise: text generation•5 minutes
  • Prompting exercise: image generation 1•5 minutes
  • Prompting exercise: image generation 2•5 minutes
  • Module summary document•30 minutes
1 assignment•Total 30 minutes
  • Assessment: Introduction to AI•30 minutes
3 plugins•Total 45 minutes
  • Prompting exercise: text generation•15 minutes
  • Prompting exercise: image generation 1•15 minutes
  • Prompting exercise: image generation 2•15 minutes

This module explores how AI transforms key roles and workflows in sales. You’ll also gain hands-on exposure to impactful use cases and tools, laying the foundation for creating AI-powered solutions tailored to your daily sales routines.

What's included

1 video2 readings1 assignment1 plugin

1 video•Total 7 minutes
  • Impact of AI on sales•7 minutes
2 readings•Total 12 minutes
  • Use case examples for sales•10 minutes
  • Function & job-specific GenAI use case creator•2 minutes
1 assignment•Total 60 minutes
  • Generate a sales-specific use case idea•60 minutes
1 plugin•Total 15 minutes
  • Sales & job-specific GenAI use case creator•15 minutes

Understand and avoid risks related to AI. During this module you will become aware of the most relevant limitations and risks related to the use of AI. And you will learn how to effectively address the most important risks. The first part covers the main AI-related risk groups like company-specific, social and existential risks. The second part gives practical advice on how to interact with AI solutions to minimize the risk exposure. At the end you will receive access to a summary document.

What's included

6 videos3 readings1 assignment

6 videos•Total 22 minutes
  • Company-specific risks•5 minutes
  • Social risks•4 minutes
  • Existential risks•4 minutes
  • How to avoid company-specific risks•2 minutes
  • What kind of information to share with AI•4 minutes
  • How to handle answers and results provided by AI•4 minutes
3 readings•Total 34 minutes
  • Overview•2 minutes
  • Overview•2 minutes
  • Summary•30 minutes
1 assignment•Total 30 minutes
  • Assessment•30 minutes

Congratulations! You're about to complete the final stretch of your course. Before you obtain your certificate, you'll just need to complete the final assessment. Good luck!

What's included

1 assignment

1 assignment•Total 30 minutes
  • Assessment•30 minutes

Earn a career certificate

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Instructor

Instructor ratings
4.6 (7 ratings)
AI Business School
18 Courses•21,546 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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