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The AI Edge: Unlocking AI for Sales Efficiency and Growth

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The AI Edge: Unlocking AI for Sales Efficiency and Growth

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • How to implement AI to enhance sales intelligence and efficiency.

  • Techniques for prioritizing AI opportunities and integrating them into workflows.

  • How to develop and execute sales strategies using AI-powered tools.

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Recently updated!

March 2026

Assessments

40 assignments

Taught in English

There are 40 modules in this course

In this course, you'll explore the transformative role of AI in sales and personal productivity. Starting with foundational concepts, you’ll dive deep into sales intelligence, time management, and AI-powered prospecting tools. The course guides you through strategies for incorporating generative AI into your daily workflow, helping you achieve a competitive edge in sales. With practical techniques, you’ll learn how to harness AI to automate tedious tasks, enhance communication, and close sales more effectively.

You’ll be introduced to key concepts like the Singularity, sales intelligence, and time discipline. The course follows a structured flow that spans from the fundamentals of AI to practical implementation strategies, ensuring that you are equipped to apply AI to real-world scenarios. As you move through the content, you'll be empowered to explore brainstorming and prioritizing AI possibilities, allowing you to start seeing and acting on AI solutions in your work. This course is ideal for sales professionals, entrepreneurs, and anyone looking to improve productivity using AI tools. Whether you're looking to increase your sales performance or manage your time more effectively, this course is perfect for those who want to integrate AI into their daily routine. No technical background is required, just a willingness to learn and apply new concepts. By the end of the course, you will be able to leverage generative AI for time management, develop AI-driven sales prospecting techniques, and implement effective discovery and closing strategies to optimize your sales processes. Copyright Β© 2024 by Jeb Blount and Anthony Iannarino. All rights, including for text and data mining, AI training, and similar technologies, are reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada.

In this section, we explore AI's gradual emergence and sudden impact, analyzing its historical development, real-world applications, and adoption challenges.

What's included

2 videos1 reading1 assignment

2 videosβ€’Total 2 minutes
  • Introduction - Overview Videoβ€’1 minute
  • The Beginning of Everything - Overview Videoβ€’1 minute
1 readingβ€’Total 5 minutes
  • The Beginning of Everything - The Readingβ€’5 minutes
1 assignmentβ€’Total 10 minutes
  • The Evolution of AI and Human Interactionβ€’10 minutes

In this section, we explore how AI has become a constant presence in all of our lives and examine its ongoing development.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • AI Everywhere, All the Time - Overview Videoβ€’1 minute
1 readingβ€’Total 5 minutes
  • AI Everywhere, All the Time - The Readingβ€’5 minutes
1 assignmentβ€’Total 10 minutes
  • Foundations of Artificial Intelligenceβ€’10 minutes

In this section, we will explore the concept of the technological singularity and its potential impact on AI's evolution.

What's included

1 reading1 assignment

1 readingβ€’Total 5 minutes
  • The Next Level Is the Singularity Near - The Readingβ€’5 minutes
1 assignmentβ€’Total 10 minutes
  • The Future of Human-Machine Interactionβ€’10 minutes

In this section, we examine AI integration strategies, ethical considerations, and hybrid human-AI workflows to enhance professional performance and adapt to future technological advancements.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • The Six Million Dollar Man - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • The Six Million Dollar Man - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Human and Machine Synergyβ€’10 minutes

In this section, we examine how IQ, AQ, EQ, and TQ work together to improve sales agility and effectiveness.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • The Four Elements of Sales Intelligence - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • The Four Elements of Sales Intelligence - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • The Four Elements of Sales Intelligenceβ€’10 minutes

In this section, we examine the risks of unverified AI outputs and the need for verification.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Liar, Liar, Pants on Fire - Overview Videoβ€’1 minute
1 readingβ€’Total 5 minutes
  • Liar, Liar, Pants on Fire - The Readingβ€’5 minutes
1 assignmentβ€’Total 10 minutes
  • The Perils of Unverified Informationβ€’10 minutes

In this section, we examine anthropomorphism in AI interactions, analyze risks of human-like trust, and evaluate AI's limitations in emotional and ethical contexts.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Robots Have Goals, Not Souls - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • Robots Have Goals, Not Souls - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • The Human-Machine Divideβ€’10 minutes

In this section, we examine authority bias in AI, emphasizing the need to evaluate data quality and apply critical reasoning to AI outputs for informed decision-making.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Beware of the Authority Bias - Overview Videoβ€’1 minute
1 readingβ€’Total 5 minutes
  • Beware of the Authority Bias - The Readingβ€’5 minutes
1 assignmentβ€’Total 10 minutes
  • Navigating AI and Human Judgmentβ€’10 minutes

In this section, we explore how generative AI streamlines tasks like tailored email drafting, client visitation planning, and sales report analysis. It highlights practical applications for improving efficiency and decision-making.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Harnessing Generative AI - Overview Videoβ€’1 minute
1 readingβ€’Total 5 minutes
  • Harnessing Generative AI - The Readingβ€’5 minutes
1 assignmentβ€’Total 10 minutes
  • Exploring Generative AI Fundamentalsβ€’10 minutes

In this section, we examine Asimov's Three Laws for robotics, ethical implications of autonomous systems, and strategies for ensuring AI safety and responsible decision-making.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Robot Rules - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • Robot Rules - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Navigating AI Ethics and Best Practicesβ€’10 minutes

In this section, we explore time discipline, emphasizing self-driven choices and data-informed task prioritization to enhance productivity and align with personal and professional goals.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Time Discipline - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • Time Discipline - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Mastering Time Discipline for Sales Excellenceβ€’10 minutes

In this section, we explore the CEO mindset for time management, emphasizing personal responsibility, ruthless prioritization, and leveraging AI tools for productivity and impact.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Fundamentals of Me Management - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • Fundamentals of Me Management - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Mastering Personal Resource Managementβ€’10 minutes

In this section, we explore attention control and time blocking to enhance focus, reduce distractions, and align work with cognitive patterns for improved productivity and sales performance.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Attention Control and Time Blocking - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • Attention Control and Time Blocking - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Mastering Focus and Productivityβ€’10 minutes

In this section, we explore calendar-based sales planning, CRM integration, and AI tools to enhance task management and meeting efficiency. The focus is on intentional routines for improved productivity and structured daily sales activities.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Sales Day Planning, CRM, and Calendar Management - Overview Videoβ€’1 minute
1 readingβ€’Total 15 minutes
  • Sales Day Planning, CRM, and Calendar Management - The Readingβ€’15 minutes
1 assignmentβ€’Total 10 minutes
  • Sales Planning and Time Optimizationβ€’10 minutes

In this section, we explore the first seven steps to optimize sales time with AI. Key concepts include time audits, AI integration, and the three A's.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • The First Seven Steps on Your AI Edge Journey - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • The First Seven Steps on Your AI Edge Journey - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Navigating the AI Edge Journeyβ€’10 minutes

In this section, we conduct a time investment audit to identify time drains, analyze activity logs, and optimize prime selling hours for improved productivity and sales effectiveness.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Time Investment Audit - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • Time Investment Audit - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Time Investment Audit Insightsβ€’10 minutes

In this section, we explore AI applications for email management, task prioritization, and scheduling to enhance productivity.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Brainstorming and Prioritizing AI Possibilities - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • Brainstorming and Prioritizing AI Possibilities - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Strategic Use of AI in Task Managementβ€’10 minutes

In this section, we explore deliberate practice strategies, prompt design for AI tasks, and tracking progress in AI tool usage to enhance competency and efficiency.

What's included

1 video3 readings1 assignment

1 videoβ€’Total 1 minute
  • Practice and Prompts - Overview Videoβ€’1 minute
3 readingsβ€’Total 25 minutes
  • Introductionβ€’10 minutes
  • Practice Building a Promptβ€’5 minutes
  • Build a Sales Prompt Libraryβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Mastering AI Interaction Through Practice and Precisionβ€’10 minutes

In this section, we examine patterns in AI-generated content, assess trustworthiness, and explore the implications of automation in professional communication.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • If It Quacks Like a Duck - Overview Videoβ€’1 minute
1 readingβ€’Total 15 minutes
  • If It Quacks Like a Duck - The Readingβ€’15 minutes
1 assignmentβ€’Total 10 minutes
  • Navigating Trust and Authenticity in AI and Businessβ€’10 minutes

In this section, we explore how to improve written communication clarity and impact. Key concepts include structured writing techniques, professional credibility, and career growth through effective communication.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Write and Edit Better - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • Write and Edit Better - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Writing Skills and Professional Communicationβ€’10 minutes

In this section, we explore editing strategies to enhance clarity, design AI prompts for effective revision, and analyze text structure for improved readability and professionalism.

What's included

1 video3 readings1 assignment

1 videoβ€’Total 1 minute
  • The Power of Editing - Overview Videoβ€’1 minute
3 readingsβ€’Total 35 minutes
  • Introductionβ€’10 minutes
  • Vocabularyβ€’10 minutes
  • Spellingβ€’15 minutes
1 assignmentβ€’Total 10 minutes
  • Mastering the Art of Revisionβ€’10 minutes

In this section, we explore using AI to enhance human writing, analyze AI-generated text for quality, and edit output to reflect personal style and authenticity.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • AI Is a Faster Writer You Are a Better Human - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • AI Is a Faster Writer You Are a Better Human - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Balancing AI and Human Creativityβ€’10 minutes

In this section, we examine the limitations of AI-driven sales tools and emphasize the importance of human interaction in prospecting and client engagement.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • The Asynchronous Seller - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • The Asynchronous Seller - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • The Asynchronous Seller's Guideβ€’10 minutes

In this section, we explore synchronous and asynchronous prospecting methods to enhance sales engagement.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Synchronous versus Asynchronous Prospecting - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • Synchronous versus Asynchronous Prospecting - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Human and Machine in Sales Prospectingβ€’10 minutes

In this section, we explore how AI enhances prospecting by targeting the right prospects, automating tasks, and improving engagement through intent data and research.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • A Powerful Prospecting Partner - Overview Videoβ€’1 minute
1 readingβ€’Total 5 minutes
  • A Powerful Prospecting Partner - The Readingβ€’5 minutes
1 assignmentβ€’Total 10 minutes
  • Leveraging AI for Sales Successβ€’10 minutes

In this section, we explore structured prospecting sequences to capture attention in a competitive, AI-driven environment. We focus on multi-channel messaging, cadence, and measuring effectiveness to build engagement and familiarity with prospects.

What's included

1 video2 readings1 assignment

1 videoβ€’Total 1 minute
  • Prospecting Sequences - Overview Videoβ€’1 minute
2 readingsβ€’Total 25 minutes
  • Introductionβ€’15 minutes
  • Touchesβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Mastering Prospecting Sequencesβ€’10 minutes

In this section, we explore creating targeted prospecting lists, defining ideal customer profiles, and using predictive scoring to enhance sales efficiency.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Targeted Lists - Overview Videoβ€’1 minute
1 readingβ€’Total 15 minutes
  • Targeted Lists - The Readingβ€’15 minutes
1 assignmentβ€’Total 10 minutes
  • Effective Sales Prospecting and Lead Qualificationβ€’10 minutes

In this section, we explore AI-assisted message generation, emphasizing the balance between human empathy and machine efficiency in crafting personalized and targeted prospecting messages for effective sales outreach.

What's included

1 video2 readings1 assignment

1 videoβ€’Total 1 minute
  • Message Matters - Overview Videoβ€’1 minute
2 readingsβ€’Total 30 minutes
  • Introductionβ€’15 minutes
  • Craft the Messageβ€’15 minutes
1 assignmentβ€’Total 10 minutes
  • Mastering Effective Communication Strategiesβ€’10 minutes

In this section, we explore slow prospecting strategies to build long-term visibility and authority through personal branding and consistent content creation on LinkedIn.

What's included

1 video2 readings1 assignment

1 videoβ€’Total 1 minute
  • Slow Prospecting - Overview Videoβ€’1 minute
2 readingsβ€’Total 20 minutes
  • Introductionβ€’10 minutes
  • Content Creationβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Mastering Long-Term Sales and Content Buildingβ€’10 minutes

In this section, we explore the importance of identifying qualified opportunities, applying systematic qualification techniques, and prioritizing high-probability prospects to ensure sales success.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Everything in Sales Begins with a Qualified Opportunity - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • Everything in Sales Begins with a Qualified Opportunity - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Sales Qualification Fundamentalsβ€’10 minutes

In this section, we explore discovery as the foundation of sales success, focusing on strategic questioning, stakeholder qualification, and understanding psychological factors to build trust and drive deal closure.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • The Art of Discovery - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • The Art of Discovery - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • The Art of Discovery in Salesβ€’10 minutes

In this section, we examine eight discovery mistakes, focusing on self-orientation, listening, and preparation.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Eight Big Discovery Mistakes You Need to Avoid - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • Eight Big Discovery Mistakes You Need to Avoid - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Avoiding Common Discovery Mistakesβ€’10 minutes

In this section, we explore the importance of open-ended discovery questions in sales, focusing on structured questioning, stakeholder needs analysis, and root-cause analysis to drive deal success and alignment.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Pre-Discovery Call Research - Overview Videoβ€’1 minute
1 readingβ€’Total 20 minutes
  • Pre-Discovery Call Research - The Readingβ€’20 minutes
1 assignmentβ€’Total 10 minutes
  • Mastering Pre-Discovery Call Researchβ€’10 minutes

In this section, we explore AI-driven competitive analysis techniques to anticipate and address objections from prospect research. Key concepts include analyzing AI-generated comparisons and designing counter-strategies for sales success.

What's included

1 video2 readings1 assignment

1 videoβ€’Total 1 minute
  • Discovery Questions: What You Want to Learn - Overview Videoβ€’1 minute
2 readingsβ€’Total 30 minutes
  • Introductionβ€’15 minutes
  • Measurable Business Outcomesβ€’15 minutes
1 assignmentβ€’Total 10 minutes
  • Mastering Discovery and Engagement Questionsβ€’10 minutes

In this section, we explore using AI for error checking, personalization, and team collaboration in proposal building to enhance sales outcomes in competitive environments.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Competitive Analysis and Objection Prevention - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • Competitive Analysis and Objection Prevention - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Evaluating Business Decisions and AI Impact in Salesβ€’10 minutes

In this section, we explore how to use AI to improve the effectiveness and personalization of sales proposals.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • AI-Powered Proposals - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • AI-Powered Proposals - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • AI in Sales Proposal Developmentβ€’10 minutes

In this section, we explore AI-driven closing tactics and objection handling.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Closing the Sale - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • Closing the Sale - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Mastering the Art of Closing Salesβ€’10 minutes

In this section, we explore how social proof influences buyer behavior through case studies, testimonials, and peer validation to build trust and drive conversions.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Case Studies and Social Proof - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • Case Studies and Social Proof - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Leveraging AI and Social Proof in Salesβ€’10 minutes

In this section, we explore using AI to identify key contract clauses, analyze indemnification and payment terms, and evaluate termination and dispute resolution provisions for effective risk management.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Contracts and Lawyers and Terms and Conditions, Oh My! - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • Contracts and Lawyers and Terms and Conditions, Oh My! - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Contract Review and Negotiation Essentialsβ€’10 minutes

In this section, we explore how CRM can become a strategic asset by improving sales efficiency and long-term revenue outcomes.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • AI Turns Your CRM into a Strategic Partner - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • AI Turns Your CRM into a Strategic Partner - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Leveraging AI and CRM for Strategic Advantageβ€’10 minutes

Instructor

John Wiley & Sons
121 Coursesβ€’7,217 learners

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