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⇱ Introduction to Corporate Communications | Coursera

Introduction to Corporate Communications

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Introduction to Corporate Communications

10,080 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.7

109 reviews

Beginner level

Recommended experience

8 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.7

109 reviews

Beginner level

Recommended experience

8 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify the benefits of transparency and storytelling in corporate communication 

  • Differentiate between which collaboration tools and communication channels to use for various audiences

  • Recognize personality traits and skills required for various communication roles

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments

Taught in English

Build your subject-matter expertise

This course is part of the Corporate Communications Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

Discover the fundamental principles of corporate communications in this introductory course by learning about the significance of transparent communication, the art of storytelling, and the power of social media tools. Learn practical strategies to engage employees, whether they work in-person, remote, or hybrid. Additionally, gain insights into the personality types that tend to excel in different corporate communication careers, allowing you to align your strengths and interests with the right professional trajectory.

Welcome to Module 1, The Role of Corporate Communications. This module will introduce corporate communications, define the roles and responsibilities in corporate communications, and explain the importance of transparency.

What's included

1 video2 readings1 assignment1 discussion prompt

1 video•Total 33 minutes
  • The Role of Corporate Communications•33 minutes
2 readings•Total 23 minutes
  • Required Readings and Resources•3 minutes
  • Supplemental Resources•20 minutes
1 assignment•Total 30 minutes
  • Module 1 Knowledge Check•30 minutes
1 discussion prompt•Total 30 minutes
  • Module 1 Discussion•30 minutes

Welcome to Module 2, Corporate Communication Tools. This module will introduce which tools are used to communicate in both internal and external environments as well as the types and uses of each.

What's included

3 videos2 readings1 assignment1 discussion prompt1 plugin

3 videos•Total 49 minutes
  • Corporate Communication Tools•35 minutes
  • Guest Speaker, Jessica Arnaldo on Storytelling•10 minutes
  • Guest Speaker, Jessica Arnaldo on Storytelling•4 minutes
2 readings•Total 23 minutes
  • Required Readings and Resources•3 minutes
  • Supplemental Resources•20 minutes
1 assignment•Total 30 minutes
  • Module 2 Knowledge Check•30 minutes
1 discussion prompt•Total 30 minutes
  • Module 2 Discussion•30 minutes
1 plugin•Total 3 minutes
  • Video: UCIAA Scholars Stories•3 minutes

Welcome to Module 3, Communicating in Hybrid Work Environments. This module will discuss the emergence of hybrid work environments, how corporate communications are essential to engaging the workforce, and what tools to use.

What's included

1 video2 readings1 assignment1 discussion prompt

1 video•Total 27 minutes
  • Communicating in Hybrid Work Environments•27 minutes
2 readings•Total 8 minutes
  • Required Readings and Resources•3 minutes
  • Supplemental Resources•5 minutes
1 assignment•Total 30 minutes
  • Module 3 Knowledge Check•30 minutes
1 discussion prompt•Total 30 minutes
  • Module 3 Discussion•30 minutes

Welcome to Module 4, Corporate Communications as a Career. This module will look at career opportunities in corporate communications, including which specific jobs are available, possible career paths, and entry requirements into the field.

What's included

2 videos2 readings1 assignment1 discussion prompt

2 videos•Total 40 minutes
  • Module 4.1 - Corporate Communications as a Career•30 minutes
  • Module 4.2 - Guest Speaker, Jessica Arnaldo on the Field of Communications•10 minutes
2 readings•Total 33 minutes
  • Required Readings and Resources•3 minutes
  • Supplemental Resources•30 minutes
1 assignment•Total 30 minutes
  • Module 4 Knowledge Check•30 minutes
1 discussion prompt•Total 30 minutes
  • Module 4 Discussion•30 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings
4.8 (26 ratings)
University of California, Irvine
3 Courses•11,657 learners

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Learner reviews

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Showing 3 of 109

MC
·

Reviewed on Mar 20, 2024

I LOVE EVERYTHING ABOUT THIS COURSE. IT REALLY GIVES YOU DETAILS ABOUT COMMUNICATION AND THE MANY CAREER OPPORTUNITIES THAT EXIST. THE STORY TELLING PART OF IT WAS MY BEST LESSON

NA
·

Reviewed on Jun 14, 2024

I absolutely loved this course. Got a great insight into Corporate Communications and how it works!! Brilliant teaching too.

FH
·

Reviewed on Sep 3, 2025

The course was helpful to understand the basic and i am impressed at the lecturer and how the course was conducted.

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,