Understanding Corporate Communications
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Understanding Corporate Communications
Instructors: Hector Sandoval
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What you'll learn
Apply fundamental principles of corporate communications in different organizational contexts
Develop and implement effective internal communication strategies
Understand key challenges in communication during crisis situations
Demonstrate understanding of ethical considerations in corporate communications solutions
Skills you'll gain
- Strategic Communication
- Corporate Communications
- Communication Planning
- Stakeholder Communications
- Business Ethics
- Communication Strategies
- Internal Communications
- Public Relations
- Cross-Functional Collaboration
- Crisis Management
- Media Relations
- Employee Engagement
- Stakeholder Engagement
- Ethical Standards And Conduct
Details to know
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There is 1 module in this course
This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications and external communications through media and public relations. Participants will also gain insights into crisis communications and learn effective strategies to navigate communication challenges in today's dynamic business environment. Participants will develop knowledge and required skills of the corporate communications function, through an overall framework of concepts, applications, and practical examples.
This course is designed for anyone in the Corporate Communications function within an organization, or those who desire to develop a career path in the practice.
This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications and external communications through media and public relations. Participants will also gain insights into crisis communications and learn effective strategies to navigate communication challenges in today's dynamic business environment. Participants will develop knowledge and required skills of the corporate communications function, through an overall framework of concepts, applications, and practical examples.
What's included
19 videos2 readings5 assignments
19 videos•Total 73 minutes
- Welcome and Introduction to the Instructor•1 minute
- Course Overview•1 minute
- Overview of the Corporate Communications Function•4 minutes
- Importance of Effective Communications in Organizations•4 minutes
- Key Stakeholders in Corporate Communications•4 minutes
- Role of Corporate Communications in Achieving Organizational Goals•4 minutes
- Strategies for developing and implementing internal communication plans •5 minutes
- Effective use of various channels for internal communications •4 minutes
- Engaging employees through effective communication •4 minutes
- Building a positive organizational culture through internal communications •5 minutes
- Understanding the Role of media in corporate communications •4 minutes
- Crafting key messages and press releases •4 minutes
- Managing media relationships and interviews •5 minutes
- Dealing with media crises and reputation management •4 minutes
- Preparing for and managing communication during a crisis •5 minutes
- Crisis communication strategies and best practices •5 minutes
- Crisis communication team roles and responsibilities •5 minutes
- Maintaining transparency and building trust in times of crisis •5 minutes
- Conclusion •2 minutes
2 readings•Total 20 minutes
- Welcome to the course•10 minutes
- Additional reading•10 minutes
5 assignments•Total 300 minutes
- Final Assessment•180 minutes
- Corporate communication, Functions and Importance•30 minutes
- Internal employee communications•30 minutes
- Media, Press releases and managing relationships•30 minutes
- Crisis communications•30 minutes
Instructors
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