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URL: https://www.coursera.org/learn/introduction-to-market-research

⇱ Introduction to Market Research | Coursera

Introduction to Market Research

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Introduction to Market Research

This course is part of multiple programs.

6,334 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.6

47 reviews

Intermediate level
Some related experience required
5 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.6

47 reviews

Intermediate level
Some related experience required
5 hours to complete
Flexible schedule
Learn at your own pace

Build your subject-matter expertise

This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 5 modules in this course

Embark on a journey through the realm of market research, where data uncovers stories and trends reveal opportunities. This short course is designed for professionals who aspire to master the craft of market research, enabling them to make informed business decisions. Whether you're a marketing professional, business owner, product manager, student, data analyst, sales specialist, or someone in the realm of advertising and PR, this course will equip you with a foundational understanding of market research methodologies and their practical applications. Dive into the art of identifying market trends and measuring customer preferences, all while honing your analytical skills. With a prerequisite of basic communication, computer skills, and an analytical mindset, this course is perfect for busy individuals seeking to enhance their market insight swiftly and efficiently. Get ready to transform data into strategy and elevate your business acumen in this course.

This course is designed to provide you with an enhanced understanding of the fundamentals of market research, equipping you with the knowledge to identify the most suitable methodologies for your objectives. You will learn to successfully measure customer preferences using the data collected, ensuring you can derive actionable insights to inform strategic decisions. Through this course, you will develop the skills necessary to excel in the dynamic field of market research.

What's included

1 video1 reading

1 video•Total 3 minutes
  • Introduction to the Course and Instructor•3 minutes
1 reading•Total 3 minutes
  • Course Overview•3 minutes

In this lesson, you will gain a comprehensive understanding of market research, exploring its significance in the business context and examining its primary objectives in depth. Additionally, you will learn about market trends and the methodologies for measuring them effectively.

What's included

2 videos1 reading1 assignment

2 videos•Total 13 minutes
  • Understanding Market Research•6 minutes
  • AI-Enhanced Market Research•7 minutes
1 reading•Total 5 minutes
  • Market Research: An Important Investment for Long-Term Viability•5 minutes
1 assignment•Total 9 minutes
  • Practice Quiz•9 minutes

In this lesson, you will explore the three primary types of market research, understand their distinctions, and determine the appropriate approach to employ for achieving specific objectives.

What's included

5 videos1 reading2 assignments

5 videos•Total 32 minutes
  • Unraveling Research Mysteries: Exploring the Core Types—Exploratory, Descriptive, and Causal•6 minutes
  • Introduction to the Three Types of Market Research & Type 1: Exploratory Research•6 minutes
  • Market Research Type 2: Descriptive Research•6 minutes
  • Market Research Type 3: Causal Research•6 minutes
  • Primary Research versus Secondary Research•8 minutes
1 reading•Total 5 minutes
  • Seven Types of Market Research and How to Improve Them•5 minutes
2 assignments•Total 48 minutes
  • Practice Quiz•18 minutes
  • Research Methodology•30 minutes

In this lesson, you will examine various data collection methods for market research. These insights will be instrumental in guiding your market research project.

What's included

2 videos1 reading2 assignments

2 videos•Total 15 minutes
  • Two Main Types of Data•7 minutes
  • Methods of Data Collection•8 minutes
1 reading•Total 5 minutes
  • The Power of Data Collection: From Market Research to Marketing Success•5 minutes
2 assignments•Total 39 minutes
  • Practice Quiz•9 minutes
  • Data Collection Strategy Design•30 minutes

In this lesson, you will explore the methodologies and tools essential for effectively collecting, analyzing, and interpreting customer preference data. You will gain a comprehensive understanding of diverse techniques, ranging from surveys and focus groups to advanced analytics and machine learning algorithms, enabling you to extract actionable insights from customer feedback.

What's included

3 videos1 reading3 assignments

3 videos•Total 20 minutes
  • Market Trends•9 minutes
  • Measuring Customer Preference•6 minutes
  • What is Market Share and How Do You Calculate It?•5 minutes
1 reading•Total 10 minutes
  • How to Conduct a Market Trend Analysis (and Stay Three Steps Ahead of the Competition)•10 minutes
3 assignments•Total 66 minutes
  • Graded Quiz•24 minutes
  • Strategic Market Analysis & Business Recommendations•30 minutes
  • Practice Quiz•12 minutes

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Instructor

Instructor ratings
4.7 (14 ratings)
Coursera
1 Course•6,334 learners

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Showing 3 of 47

JH
·

Reviewed on Nov 3, 2024

I can get valuable knowledge about market research with some recent examples. I recommend to have summary and the writings in the learning.

BA
·

Reviewed on Sep 28, 2024

helpful for fresh graduate who wants to pave the way to market research

MA
·

Reviewed on Nov 27, 2024

I was preparing for a research which didn't directly relate to any product or service, but the lessons I learnt here helped me contribute to my team's success in the research

Frequently asked questions

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