Market Research: Analyze, Forecast & Apply
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Market Research: Analyze, Forecast & Apply
This course is part of Market Research & Business Intelligence Mastery Specialization
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What you'll learn
Analyze and classify 21 types of market research methods.
Design and implement structured marketing research processes.
Evaluate customer needs and forecast demand for business growth.
Details to know
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- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
By the end of this course, learners will be able to define marketing and market research concepts, analyze historical perspectives, classify and apply different research types, and design research processes to support business decision-making. This structured program equips participants with the ability to evaluate customer satisfaction, forecast demand, test pricing sensitivity, and conduct test marketing to validate product strategies.
The course is divided into three modules: foundations of marketing and research, an in-depth study of 21 types of market research, and a step-by-step exploration of research processes and methodologies. Each lesson combines conceptual clarity with practical application, ensuring learners gain both theoretical knowledge and hands-on understanding. What makes this course unique is its balance of history, practice, and real-world application. It goes beyond surface-level definitions to provide a comprehensive view of how research empowers businesses as a true “force multiplier.” By completing the course, learners will gain actionable insights to design and implement effective research strategies that drive competitive advantage.
What's included
16 videos4 assignments
16 videos•Total 132 minutes
- Course Introduction•5 minutes
- Biosphere•4 minutes
- Marketing Definition•7 minutes
- Marketing Concept•9 minutes
- History of Marketing Practice and Thought•7 minutes
- History of Marketing Practice•9 minutes
- History of Marketing Practice Continue•8 minutes
- The history of Marketing Thought•11 minutes
- The history of Marketing Thought Continue•8 minutes
- Definition•12 minutes
- Role and Importance•10 minutes
- History•6 minutes
- History Continue•9 minutes
- Attributes•10 minutes
- Service•7 minutes
- Application•10 minutes
4 assignments•Total 60 minutes
- Foundations of Marketing and Research•30 minutes
- Introduction and Core Concepts•10 minutes
- Historical Perspectives in Marketing•10 minutes
- Key Attributes and Applications•10 minutes
What's included
7 videos4 assignments
7 videos•Total 70 minutes
- Key Types of Market Research Overview•14 minutes
- Brand Matrix and Performance Research•12 minutes
- Trend Spotting and Demand Estimation Research•7 minutes
- Customer Satisfaction and Experience Research•9 minutes
- Internet Intelligence and Mystery Shopping Research•12 minutes
- Pricing, Forecasting, and Segmentation Research•10 minutes
- Test Marketing and Market Entry Research•7 minutes
4 assignments•Total 60 minutes
- Types of Market Research•30 minutes
- Overview and Brand Matrix Research•10 minutes
- Advanced Market Research Types•10 minutes
- Pricing, Forecasting, and Market Entry•10 minutes
What's included
11 videos4 assignments
11 videos•Total 53 minutes
- Data Sources and Approach•5 minutes
- Methodologies•5 minutes
- Intro to Process•1 minute
- Information Need Enunciation•3 minutes
- Research Objective Definition•4 minutes
- Research Design•8 minutes
- Research Design Methodology•10 minutes
- Sampling and Fieldwork Plans•4 minutes
- Analysis Planning and Output Matrices•5 minutes
- Report Structure and Contents•2 minutes
- Addendum•6 minutes
4 assignments•Total 60 minutes
- Research Process and Methodologies•30 minutes
- Data Sources and Methodologies•10 minutes
- Defining Objectives and Designing Research•10 minutes
- Sampling, Analysis, and Reporting•10 minutes
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Reviewed on Jan 29, 2026
Learning how to analyze data and make forecasts was very useful — I can actually apply these skills at work.
Reviewed on Jan 23, 2026
I came away feeling like I could confidently plan and execute a market research project from start to finish. Very empowering.
Reviewed on Feb 19, 2026
The course builds analytical thinking by focusing on how insights are interpreted, not just gathered.
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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