Market Research: Analyze, Apply & Evaluate
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Market Research: Analyze, Apply & Evaluate
This course is part of Market Research & Business Intelligence Mastery Specialization
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What you'll learn
Apply PESTLE and SWOT frameworks for market assessment.
Design and execute structured market research processes.
Analyze data to generate actionable business insights.
Skills you'll gain
- Market Research
- Company, Product, and Service Knowledge
- Performance Measurement
- Strategic Decision-Making
- Market Analysis
- Report Writing
- Data-Driven Decision-Making
- Case Studies
- Market Intelligence
- Analytical Skills
- Business Research
- Strategic Thinking
- Business Strategy
- Research Reports
- Analysis
- Competitive Analysis
Details to know
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
By completing this course, learners will be able to define market research, analyze company identity, formulate research objectives, apply analytical frameworks, and evaluate impact for strategic decision-making. The course takes learners through a practical case study on technology intelligence and licensing solutions in Europe, making it highly relevant and applied.
Learners will gain hands-on experience in using PESTLE, SWOT, and geo-assessment tools to interpret market conditions. They will also learn how to design research architecture, follow systematic processes, and structure reports that communicate insights effectively. Unlike generic theory-based courses, this program emphasizes real-world application through a step-by-step case study that mirrors industry practices. By the end of the course, learners will be equipped to conduct professional-level market research, generate actionable insights, and make informed business recommendations. This unique combination of theory, frameworks, and live case application ensures learners can directly apply their knowledge in professional settings.
This module introduces the foundations of the case study by exploring the basics of market research, the company profile, and its identity. Learners will analyze the company’s vision, mission, milestones, and business verticals to establish context. The module emphasizes defining objectives, making key observations, and shaping an initial strategy to guide the market research journey.
What's included
9 videos4 assignments
9 videos•Total 69 minutes
- Case Study Introduction•4 minutes
- Market Research Definition•9 minutes
- Company Overview•4 minutes
- Company Vision and Mission Statement•9 minutes
- Company IRIC Mileposts•8 minutes
- Company Business Verticals•14 minutes
- Objective•9 minutes
- Key Observations•6 minutes
- Market Research Strategy•7 minutes
4 assignments•Total 60 minutes
- Introduction to Market Research•10 minutes
- Company Identity and Milestones•10 minutes
- Objectives and Key Insights•10 minutes
- Foundations of Market Research Case Study•30 minutes
This module presents analytical frameworks and research models used in the case study. Learners will explore geo assessment, audits, PESTLE, market analysis, and SWOT to understand internal and external influences. The module further explains the architecture and process of market research, guiding learners to structure reports, conduct evaluations, and measure impact effectively.
What's included
10 videos4 assignments
10 videos•Total 66 minutes
- PMRE Geo Assessment Profile•9 minutes
- Market Research Audit•9 minutes
- PMRE Pestle Analysis•8 minutes
- PMRE Market Analysis•9 minutes
- SWOT Analysis•7 minutes
- Market Research Architecture•5 minutes
- Market Research Process•9 minutes
- Report Structure and Contents•3 minutes
- Evaluation and Course Correction•3 minutes
- Objective Realization and Impact Analysis•4 minutes
4 assignments•Total 60 minutes
- Assessment and Audit Tools•10 minutes
- Analytical Models and Architecture•10 minutes
- Process, Reporting, and Impact•10 minutes
- Research Frameworks and Analysis•30 minutes
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