Market Research and Competitive Analysis
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Market Research and Competitive Analysis
This course is part of Xbox Product Manager Professional Certificate
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Skills you'll gain
- Market Analysis
- User Research
- Customer Analysis
- Data Presentation
- Report Writing
- Persona Development
- Market Research
- Market Opportunities
- Consumer Behaviour
- Data Storytelling
- Market Intelligence
- Target Audience
- Data Analysis
- Product Marketing
- Competitive Analysis
- Critical Thinking
- Target Market
- Research Reports
- Product Management
- Competitive Intelligence
Details to know
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Build your Business Strategy expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Xbox
There are 3 modules in this course
Learn the art of market research and competitive analysis, essential skills for data-driven product decisions. Learn to gather and interpret market data, understand consumer motivations, and dissect the competitive landscape. Through SWOT analysis and the Jobs to be Done framework, you'll gain a strategic advantage by identifying opportunities and differentiating your product in the market.
By the end of this course, you'll be able to: ● Collect and analyze market data ● Conduct thorough competitive analysis to gain insights into competitors' strategies. ● Complete a final project that demonstrates your ability to conduct market research and competitive analysis. This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role.
In this module, you will learn how to effectively apply market research techniques to make informed product decisions and drive success.
What's included
8 videos9 readings4 assignments1 discussion prompt
8 videos•Total 32 minutes
- Introduction to leveraging market insights•6 minutes
- Your market research toolkit•2 minutes
- My market research journey•6 minutes
- The insight funnel•2 minutes
- Storytelling with data•3 minutes
- From data to action•6 minutes
- The power of data•2 minutes
- Data-driven decision making as an entry level PM•5 minutes
9 readings•Total 90 minutes
- Welcome to the Market Research and Competitive Analysis syllabus•10 minutes
- The market researcher's toolbox•10 minutes
- How to design effective surveys and interviews•10 minutes
- Choosing the right method•10 minutes
- Uncovering deeper insights•10 minutes
- A guide to synthesizing market research findings•10 minutes
- Case study: A micro-learning app's data-driven pivot•10 minutes
- Making data-driven decisions•10 minutes
- A guide to A/B testing and beyond•10 minutes
4 assignments•Total 135 minutes
- Activity: Market research method matchup for microlearning success•75 minutes
- Applying market research for effective product decisions•30 minutes
- Market research methods and selection•15 minutes
- Data analysis and interpretation for product insights•15 minutes
1 discussion prompt•Total 10 minutes
- Researching your mobile game•10 minutes
In this module, you will delve into the world of consumer behavior, learning to analyze their motivations and segment the market for targeted product strategies.
What's included
7 videos8 readings4 assignments
7 videos•Total 35 minutes
- The consumer journey in 3 minutes•2 minutes
- Visualize the user experience journey•5 minutes
- Decoding consumer behavior•6 minutes
- Market segmentation 101•6 minutes
- Segmentation in action•6 minutes
- Bringing personas to life•2 minutes
- Building buyer personas•6 minutes
8 readings•Total 80 minutes
- The psychology of consumer choice•10 minutes
- Identifying latent needs•10 minutes
- How to build habit-forming products•10 minutes
- Segmentation strategies for product managers•10 minutes
- Marketing and selling high-tech products to mainstream customers•10 minutes
- The power of buyer personas•10 minutes
- Developing user personas•10 minutes
- Discover the whole story•10 minutes
4 assignments•Total 120 minutes
- Activity: Microlearning user persona profile creation•60 minutes
- Consumer behavior and market segmentation•30 minutes
- Consumer behavior and decision-making•15 minutes
- Market segmentation strategies•15 minutes
In this module, you will become proficient in the art of competitive analysis, uncovering key insights about your rivals to gain a strategic advantage.
What's included
13 videos11 readings5 assignments
13 videos•Total 64 minutes
- Know the competition•3 minutes
- Competitive research tips•6 minutes
- Stay ahead of the game•6 minutes
- Introduction to SWOT analysis•6 minutes
- 360 degree analysis workshop•5 minutes
- Strategic assessment in the real world•6 minutes
- A strategic snapshot•2 minutes
- The milkshake dilemma•6 minutes
- Jobs to be done in action: A case study•5 minutes
- Jobs to be done tools and templates•5 minutes
- The competitive landscape•2 minutes
- Creating a market analysis•6 minutes
- Navigating the competitive landscape•6 minutes
11 readings•Total 110 minutes
- Decoding the competition•10 minutes
- The innovator's dilemma•10 minutes
- SWOT analysis in action•10 minutes
- Internal-external assessment for product managers•10 minutes
- Playing to win•10 minutes
- Understanding customer jobs•10 minutes
- From jobs to opportunities•10 minutes
- Applying jobs to be done•10 minutes
- A guide to analyzing market dynamics•10 minutes
- Blue ocean strategy•10 minutes
- Market Research and Competitive Analysis summary•10 minutes
5 assignments•Total 120 minutes
- Microlearning market landscape •45 minutes
- Competitive forces for product strategy•30 minutes
- Competitive research and intelligence gathering•15 minutes
- SWOT analysis for competitive advantage•15 minutes
- Unlocking customer needs•15 minutes
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