Product Launch and Post-Launch Management
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Product Launch and Post-Launch Management
This course is part of Xbox Product Manager Professional Certificate
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Skills you'll gain
- Product Development
- Product Planning
- Marketing Strategies
- Product Marketing
- Promotional Strategies
- Cross-Functional Collaboration
- Product Management
- Sales Strategy
- Product Lifecycle Management
- Quality Control
- Performance Improvement
- New Product Development
- Performance Analysis
- Quality Assurance and Control
- Product Improvement
- Quality Assurance
- Performance Measurement
- Data Analysis
- Sales Enablement
- AI Product Strategy
Details to know
See how employees at top companies are mastering in-demand skills
Build your Business Strategy expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Xbox
There are 6 modules in this course
Navigate the thrilling journey of product launch with confidence. This course equips you to plan and execute successful launches, foster cross-functional collaboration, and develop impactful marketing and sales strategies. Plus, explore how generative AI can revolutionize every stage of product management, from launch to legacy.
By the end of this course, you'll be able to: ● Plan and coordinate a successful product launch. ● Develop and implement product marketing and sales strategies. ● Apply quality assurance and control techniques. ● Manage the product life cycle post-launch, including updates and improvements. ● Complete a final project that explains the ability to launch and manage a product. This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role.
In this module, you'll learn the essential steps to plan and coordinate a successful launch, ensuring your product makes a grand entrance into the market.
What's included
13 videos5 readings6 assignments1 discussion prompt
13 videos•Total 59 minutes
- Introduction to the launchpad•7 minutes
- The launch timeline•3 minutes
- Navigating with Looker•5 minutes
- Building a launch timeline with Trello•5 minutes
- Budgeting for success•6 minutes
- The launch team•3 minutes
- Breaking down silos•3 minutes
- Collaboration with Asana•5 minutes
- Navigating conflicts•6 minutes
- United we launch•2 minutes
- The marketing megaphone•3 minutes
- Crafting a compelling message•6 minutes
- Creating engaging social media content for launch•6 minutes
5 readings•Total 50 minutes
- Welcome to the Product Launch and Post-Launch Management syllabus•10 minutes
- The product launch checklist•10 minutes
- Collaboration tools for product managers•10 minutes
- Marketing channels for product launch•10 minutes
- Case study - A media company's viral launch campaign•10 minutes
6 assignments•Total 135 minutes
- Activity: Power up your launch: planning the smart home energy system release•45 minutes
- Marketing and communication strategies for a product launch•30 minutes
- What's on the product launch checklist?•15 minutes
- Key components of a successful product launch plan.•15 minutes
- Effective cross-functional collaboration during product launch•15 minutes
- Case study follow up•15 minutes
1 discussion prompt•Total 10 minutes
- From consumer to creator•10 minutes
This module dives into the dynamic world of product marketing and sales, equipping you with the strategies to promote your product effectively and drive conversions.
What's included
14 videos4 readings6 assignments
14 videos•Total 64 minutes
- The marketing symphony•3 minutes
- Digital marketing decoded•6 minutes
- Making an impact in the offline world•6 minutes
- Measuring marketing ROI•5 minutes
- The sales funnel in action•2 minutes
- Nurturing leads and closing sales•5 minutes
- Creating a sales pitch deck•5 minutes
- Handling customer concerns with confidence•6 minutes
- Driving revenue and customer satisfaction•3 minutes
- From launch to legacy•2 minutes
- Customer feedback loop•6 minutes
- Analyzing user behavior with Looker•5 minutes
- Decoding user behavior•6 minutes
- Implementing product improvements based on feedback•6 minutes
4 readings•Total 40 minutes
- Social media for product managers•10 minutes
- Sales techniques for product managers•10 minutes
- Unveiling user behavior and trends•10 minutes
- Case study: A software company's product evolution•10 minutes
6 assignments•Total 135 minutes
- Activity: Marketing the energy management system•45 minutes
- Analyzing market feedback and data for product success•30 minutes
- How to make an impact online and offline•15 minutes
- Marketing channels and tactics for product promotion•15 minutes
- Sales techniques and strategies for driving product adoption•15 minutes
- User and market trends•15 minutes
In this module, you'll explore the critical role of quality assurance and control, learning how to implement robust processes to guarantee your product meets and exceeds expectations.
What's included
14 videos3 readings5 assignments
14 videos•Total 69 minutes
- Putting your product to the test•2 minutes
- Types of testing•6 minutes
- User acceptance testing•6 minutes
- Navigating UAT Results in Zephyr Scale•6 minutes
- Bug hunting•6 minutes
- Controlling Quality•2 minutes
- Risk Management in product development•6 minutes
- Using a risk register to prioritize risks•5 minutes
- Developing mitigation strategies•6 minutes
- Empowering quality through control•3 minutes
- Beyond the launch•2 minutes
- Gathering feedback•6 minutes
- Managing customer feedback with Productboard•6 minutes
- Issue resolution•6 minutes
3 readings•Total 30 minutes
- Crafting crystal-clear user acceptance criteria with Jira•10 minutes
- Identifying and categorizing risks•10 minutes
- Analyzing and prioritizing feedback•10 minutes
5 assignments•Total 135 minutes
- Activity: Quality assurance for the smart home energy management system•60 minutes
- Managing customer feedback and driving continuous product improvement•30 minutes
- Testing and evaluation techniques•15 minutes
- Risk mitigation techniques•15 minutes
- Analyzing and managing customer feedback•15 minutes
This module guides you through the ongoing process of managing your product's life cycle, including monitoring performance, gathering feedback, and implementing updates to keep your product thriving in the market.
What's included
14 videos3 readings7 assignments
14 videos•Total 64 minutes
- The ongoing journey of product success•2 minutes
- Tracking KPIs with Looker•5 minutes
- Focusing on actionable insights•6 minutes
- Navigating the post-launch landscape•3 minutes
- Listen and learn•2 minutes
- Feedback channels•6 minutes
- Sentiment analysis with Hotjar•6 minutes
- Prioritizing and addressing customer needs•6 minutes
- Closing the loop•6 minutes
- Feedback as fuel•3 minutes
- The never-ending journey•3 minutes
- Charting your product's future•6 minutes
- Managing product updates with Asana•5 minutes
- Defining "done"•6 minutes
3 readings•Total 30 minutes
- Measuring what matters•10 minutes
- The art of active listening•10 minutes
- Embracing flexibility and iteration•10 minutes
7 assignments•Total 165 minutes
- Activity: Empowering efficiency: Post-launch management for the smart home energy system•60 minutes
- Planning and implementing product updates and enhancements•30 minutes
- Can you tell a story with data?•15 minutes
- Key performance indicators (KPIs) for measuring success•15 minutes
- Voice of the customer•15 minutes
- Strategies for gathering and analyzing customer feedback•15 minutes
- Strategic vision and iteration•15 minutes
This module focuses on evaluating product performance, analyzing data, and implementing process enhancements to optimize your product development and launch strategies.
What's included
13 videos3 readings6 assignments
13 videos•Total 58 minutes
- Beyond the fireworks•2 minutes
- The post-launch reality check•5 minutes
- Deep dive into user behavior•4 minutes
- Customer feedback in the post-launch phase•6 minutes
- The post-launch report card•2 minutes
- Data as your guide•2 minutes
- Advanced analytics techniques•6 minutes
- Predictive analytics in action•6 minutes
- Turning insights into action•3 minutes
- The evolution of excellence•3 minutes
- Embracing flexibility and responsiveness•6 minutes
- Managing product updates with Microsoft Project•6 minutes
- Balancing user needs and business goals•6 minutes
3 readings•Total 30 minutes
- Post-launch analytics•10 minutes
- Data visualization for product managers•10 minutes
- The product feedback loop post launch•10 minutes
6 assignments•Total 150 minutes
- Activity: Evaluating and enhancing the smart home energy management system•60 minutes
- Strategies for continuous product improvement•30 minutes
- Post launch•15 minutes
- Evaluating product performance using key metrics•15 minutes
- Applying data analysis techniques to gain insights•15 minutes
- Product feedback loop•15 minutes
In this module, explore how generative AI can revolutionize product management by enhancing ideation, planning, marketing, sales, and even interview preparation, empowering you to create innovative products and navigate the evolving job market with confidence.
What's included
14 videos4 readings7 assignments
14 videos•Total 66 minutes
- AI as your co-pilot•2 minutes
- Unlocking its potential for product innovation•5 minutes
- Brainstorming with CoPilot•5 minutes
- Gaining deeper insights into customer needs with AI•6 minutes
- Personalization and automation at scale•6 minutes
- The AI-powered product manager•3 minutes
- The AI-powered toolbox•3 minutes
- AI for product planning•6 minutes
- Generating marketing copy with CoPilot•7 minutes
- AI-powered sales enablement•6 minutes
- Level up your prep•2 minutes
- The product management interview•5 minutes
- Resume revamp with AI•5 minutes
- AI-powered mock interviews•6 minutes
4 readings•Total 40 minutes
- The product manager's guide to generative AI•10 minutes
- AI-driven marketing automation•10 minutes
- Top 10 generative AI tools for interview prep•10 minutes
- Product Launch and Post-Launch Management summary•10 minutes
7 assignments•Total 250 minutes
- Activity: Practice a mock interview•60 minutes
- Assessing generative AI's impact on product success•30 minutes
- Activity: Launching your product vision: A product management simulation using AI•100 minutes
- AI fundamentals•15 minutes
- Understanding the role of generative AI in product management•15 minutes
- Utilizing AI-powered tools for product planning, marketing, and sales•15 minutes
- Generative AI for the job hunt•15 minutes
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