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⇱ Market Research Essentials for Marketing Management | Coursera

Market Research Essentials for Marketing Management

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Market Research Essentials for Marketing Management

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Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
4 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
4 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand the importance of market research

  • Learn how market research can help explore new hypotheses and ideas that arise from insightful analysis

  • Comprehend how some companies' business models are centered around data

Details to know

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Assessments

1 assignment

Taught in English

There is 1 module in this course

In this course, you will gain a competitive edge with our focus on market research's pivotal role in business strategy. Learn to differentiate between data types, apply various research methods, and turn insights into actionable outcomes. Understand why data-driven decision-making is essential in today's business landscape and how it can propel your company forward.

In this course, we will explain why market research is crucial. Analysis alone is insufficient; new hypotheses need to be explored. This course covers different data types, such as primary and secondary, qualitative and quantitative, and various market research methods, enabling you to know when to apply each one.

What's included

4 videos5 readings1 assignment

4 videos•Total 16 minutes
  • Introduction to Market Research•3 minutes
  • What Are Insights?•4 minutes
  • What Makes a Good Insight?•3 minutes
  • Sources of Data•6 minutes
5 readings•Total 35 minutes
  • About the Professor•5 minutes
  • About the Course•5 minutes
  • A Note on Course Materials•10 minutes
  • Market Research•10 minutes
  • Rate this Course!•5 minutes
1 assignment•Total 180 minutes
  • Graded Assessment•180 minutes

Instructor

IE Business School
8 Courses•4,933 learners

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Frequently asked questions

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Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,