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⇱ Master Digital Basics | Coursera

Master Digital Basics

Master Digital Basics

This course is part of multiple programs.

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Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify core digital marketing channels, define their objectives, and create UTM-tagged URLs to track and measure campaign performance effectively.

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

February 2026

Assessments

3 assignments¹

AI Graded see disclaimer
Taught in English

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  • Earn a shareable career certificate

There is 1 module in this course

Are you running digital campaigns but struggling to know what’s actually working? Stop guessing and start measuring. Master Digital Basics is a focused, hands-on course for aspiring marketers and business professionals who want to drive and measure success. You will learn to identify the five core digital marketing channels and align them with specific business objectives, from raising brand awareness to driving sales. More importantly, you will master the industry-standard skill of creating UTM-tagged URLs with Google's Campaign URL Builder. Through practical, scenario-based exercises, you will learn to generate tracking links that provide crystal-clear data on where your audience comes from and how they engage. By the end of this course, you will be able to execute and measure campaigns effectively, making the data-driven decisions that are essential for optimizing ROI and proving marketing impact in any role.

This module provides a comprehensive introduction to the fundamentals of effective digital marketing. You will first explore the core channels that make up the digital marketing landscape and learn how to align them with strategic business objectives. Then, you will dive deep into the essential practice of campaign tracking, learning the theory behind UTM parameters before mastering their creation and implementation to accurately measure performance.

What's included

2 videos2 readings3 assignments

2 videos•Total 13 minutes
  • The Cost of Flying Blind•6 minutes
  • What Are UTMs?: Decoding the Digital Breadcrumb•7 minutes
2 readings•Total 12 minutes
  • The Five Core Digital Marketing Channels•6 minutes
  • The Anatomy of a Perfect UTM Link•6 minutes
3 assignments•Total 55 minutes
  • Digital Campaign Activation Plan•30 minutes
  • Hands-On Learning: Build Your First Tracking URL•20 minutes
  • Knowledge Check: Channel and Objective Matching•5 minutes

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Frequently asked questions

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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.