Digital Marketing Basics
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Digital Marketing Basics
This course is part of Generative AI for Digital Marketing Specialization
Instructor: Anton Voroniuk
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What you'll learn
Master social media, email, and SEO tools to reach more people and build long-term loyalty with your customers.
Use web analytics and data to measure your results and make informed decisions that help your business grow.
Skills you'll gain
- Customer Engagement
- Digital Brand Strategy
- Social Media Content
- Marketing
- Data-Driven Marketing
- Marketing Strategy and Techniques
- Search Engine Optimization
- Business Development
- Business
- Business Marketing
- Email Marketing
- Marketing Strategies
- Digital Marketing
- Marketing Analytics
- Social Media Strategy
- Target Audience
- Web Analytics
- Social Media Marketing
- Web Analytics and SEO
Tools you'll learn
Details to know
April 2026
6 assignments
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Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 6 modules in this course
By the end of this course, you will master the core pillars of the digital landscape, from search engine visibility to building loyal online communities. You will gain a deep understanding of how to define target audiences, craft compelling brand voices, and use data-driven insights to guide your marketing decisions.
Completing this program equips you with a digital-first mindset, allowing you to translate your knowledge into impactful real-world strategies. Whether you are aiming to grow a business or advance your professional career, you will benefit from a structured understanding of the modern customer journey and the strategic tools needed to navigate it successfully. What makes this course unique is its holistic approach to the digital ecosystem. Rather than focusing on a single platform, we explore the interconnected roles of SEO, email retention, and social media psychology. This course bridges the gap between technical optimization and creative storytelling, providing a resilient foundation that stays relevant even as the industry evolves. If you want to transform from a passive observer into a strategic digital professional, this course serves as your essential roadmap.
Explore the transition to digital marketing and the ethical principles essential for success in modern business.
What's included
4 videos2 readings1 assignment
4 videosβ’Total 9 minutes
- Introduction to the Courseβ’1 minute
- What is Digital Marketing?β’2 minutes
- The Role and Impact of Digital Marketing in Modern Businessβ’5 minutes
- Getting Your Own Practical Companionβ’2 minutes
2 readingsβ’Total 20 minutes
- The Evolution of Marketing: From Traditional to Digitalβ’10 minutes
- Ethics, Privacy, and Professional Standards in Digital Marketingβ’10 minutes
1 assignmentβ’Total 10 minutes
- Test your knowledgeβ’10 minutes
Learn to identify target audiences and implement cohesive SEO, social media, and content strategies through practical marketing funnels.
What's included
5 videos2 readings1 assignment
5 videosβ’Total 23 minutes
- Defining Your Target Audience and Value Propositionβ’2 minutes
- Customer Journey and Funnelsβ’8 minutes
- SEO Basics for Marketersβ’3 minutes
- Content Marketing Strategyβ’5 minutes
- Social Media Marketing Overviewβ’4 minutes
2 readingsβ’Total 20 minutes
- Key Marketing Channels Overviewβ’10 minutes
- Setting Marketing Objectives and KPIsβ’10 minutes
1 assignmentβ’Total 10 minutes
- Test your knowledgeβ’10 minutes
Learn to build and manage high-performance email campaigns by mastering subscriber lifecycles, psychological copywriting, and strategic segmentation.
What's included
6 videos1 reading1 assignment
6 videosβ’Total 26 minutes
- The Strategic Role of Email Marketingβ’2 minutes
- The Lifecycle of an Email Subscriberβ’5 minutes
- Building and Cleaning Your Audience Listβ’6 minutes
- Psychology of Effective Email Copywritingβ’2 minutes
- Segmentation and Hyper-Personalizationβ’6 minutes
- Email Analytics and A/B Testing Strategyβ’6 minutes
1 readingβ’Total 10 minutes
- Compliance, Privacy, and Global Standardsβ’10 minutes
1 assignmentβ’Total 10 minutes
- Test your knowledgeβ’10 minutes
Master the social media landscape by understanding platform algorithms, brand voice, and the strategic balance between organic content and paid advertising.
What's included
5 videos2 readings1 assignment
5 videosβ’Total 14 minutes
- The Ecosystem of Social Media Platformsβ’3 minutes
- Content Pillars and Brand Voiceβ’2 minutes
- Paid vs. Organic: Social Media Advertising Basicsβ’3 minutes
- Tracking Success β Social Media Metrics that Matterβ’3 minutes
- How Can You Use Chat GPT to Respond to Comments on Social Media?β’3 minutes
2 readingsβ’Total 20 minutes
- Decoding Algorithms and Organic Reachβ’10 minutes
- Community Management and Crisis Communicationβ’10 minutes
1 assignmentβ’Total 10 minutes
- Test your knowledgeβ’10 minutes
Master the search ecosystem and web analytics by optimizing site authority and leveraging GA4 for data-driven insights.
What's included
5 videos2 readings1 assignment
5 videosβ’Total 14 minutes
- On-Page SEO β Content, Keywords, and Structureβ’3 minutes
- Off-Page SEO β Building Authority and Trustβ’3 minutes
- Technical SEO for Non-Techiesβ’2 minutes
- Data-Driven Decision Makingβ’3 minutes
- Meta Description Creation with Chat GPTβ’4 minutes
2 readingsβ’Total 20 minutes
- The Search Engine Ecosystemβ’10 minutes
- Introduction to Web Analytics β Google Analytics 4 (GA4)β’10 minutes
1 assignmentβ’Total 10 minutes
- Test your knowledgeβ’10 minutes
Explore emerging digital trends and validate your expertise through a comprehensive final evaluation and course summary.
What's included
2 videos1 assignment
2 videosβ’Total 2 minutes
- Future of Digital Marketingβ’1 minute
- Course Wrap-Upβ’1 minute
1 assignmentβ’Total 20 minutes
- Final Asessmentβ’20 minutes
Earn a career certificate
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