Digital Marketing Landscape
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Digital Marketing Landscape
This course is part of multiple programs.
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What you'll learn
Understand digital marketing fundamentals, history, and key channels.
Differentiate between digital and traditional marketing, and evaluate their ROI.
Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.
Leverage technology in marketing communications, and analyze influencer and video marketing.
Details to know
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
This comprehensive Digital Marketing course will equip you with the skills needed to excel in entry-level roles in digital marketing and e-commerce. You'll learn to attract and engage customers through various digital channels and drive transactions.
By the end of this course, you will be able to: - Understand Digital Marketing Fundamentals: Learn the history and key channels of digital marketing. - Differentiate Between Digital and Traditional Marketing: Evaluate their advantages, disadvantages, and ROI strategies. - Implement the 4Ps and SAVE Framework: Develop successful marketing plans with these essential strategies. - Utilize Mintzberg's 5Ps of Strategy: Apply tools like PESTLE, SWOT, and Bowman's Strategy Clock. - Analyze Influencer Marketing: Understand its impact and strategies for leveraging influencers. - Harness Video Marketing: Explore the future of video advertising and its role in digital marketing. - Optimize for Voice Search: Improve content visibility through voice search optimization. - Utilize Visual Content: Boost brand awareness, website traffic, and conversions with compelling visuals. - Master UI and UX Design: Understand the differences, roles, and collaboration between UI and UX design. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills to prepare you for the job market.
This comprehensive Digital Marketing course will equip you with the skills needed to excel in entry-level roles in digital marketing and e-commerce. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills to prepare you for the job market.
What's included
128 videos10 readings11 assignments
128 videos•Total 192 minutes
- Digital Marketing Landscape Introduction•4 minutes
- What Will You Learn?•4 minutes
- Introduction to Digital Marketing•2 minutes
- What Is Digital Marketing?•2 minutes
- History of Digital Marketing•2 minutes
- The Four Phases of Digital Marketing•3 minutes
- Types of Digital Marketing•2 minutes
- Process of Digital Marketing•2 minutes
- Skills Needed for Digital Marketing•2 minutes
- Steps in Digital Marketing•2 minutes
- Building a Digital Marketing Strategy•2 minutes
- Digital Marketing Channels•3 minutes
- Quick Recap•3 minutes
- Digital Marketing vs. Traditional Marketing•2 minutes
- What Is Traditional Marketing?•2 minutes
- Advantages and Disadvantages of Traditional Marketing•2 minutes
- Difference Between Digital Marketing and Traditional Marketing•2 minutes
- Choosing Between Traditional and Digital Marketing•2 minutes
- What to Prioritize?•1 minute
- Marketing Strategy with Better ROI•2 minutes
- Examples of Digital Marketing and Traditional Marketing•2 minutes
- Quick Recap•2 minutes
- Introduction to Old 4 Ps of Marketing•2 minutes
- What Are the 4 Ps of Marketing?•1 minute
- Evolution of the 4 Ps•2 minutes
- Evolution of 4 Ps to 7 Ps•1 minute
- Implementing the 4 Ps of Marketing•1 minute
- Significance of the 4 Ps of Marketing•1 minute
- Understanding the Marketing Mix•1 minute
- Using the 4 Ps of Marketing•1 minute
- Quick Recap•1 minute
- Spotlight•1 minute
- Introduction to the New 4 Ps in Marketing•2 minutes
- Marketing Mix and the SAVE Framework•2 minutes
- A New Marketing Mix•2 minutes
- SAVE Framework•2 minutes
- Focus on Solution Instead of Product•2 minutes
- Focus on Access Instead of Place•2 minutes
- Focus on Value Instead of Price•2 minutes
- Focus on Education Instead of Promotion•2 minutes
- Real Life Examples of SAVE Framework•2 minutes
- Quick Recap•1 minute
- Introduction to the 5 Ps of Strategy•2 minutes
- Mintzbergs 5 Ps of Strategy•1 minute
- Plan•1 minute
- Plan Tools•1 minute
- PESTLE Analysis•2 minutes
- Strategic Objectives•1 minute
- Plan using SWOT Analysis•2 minutes
- Ploy•1 minute
- Ploy Tools•1 minute
- Five Forces Model•2 minutes
- Four Corner Analysis Model•1 minute
- Pattern•1 minute
- Pattern Tools•1 minute
- SWOT Analysis•2 minutes
- Value Discipline Model•1 minute
- VRIO Framework•2 minutes
- Position•1 minute
- Position Tools•1 minute
- Bowmans Strategy Clock•2 minutes
- Ansoff Matrix•1 minute
- Kotlers Pricing Strategies•1 minute
- Perspective•1 minute
- Perspective Tools•1 minute
- Ashridge Mission Model•2 minutes
- SOAR Analysis•1 minute
- Quick Recap•1 minute
- Introduction to How Technology Has Changed the Marketing Landscape•1 minute
- The Role of Technology in the Marketing Landscape•1 minute
- Managing Marketing Communications•1 minute
- Virtual Events•1 minute
- Search Ad Spending•1 minute
- Marketing Localization•1 minute
- Adapting to the New Normal•0 minutes
- Quick Recap•2 minutes
- Introduction to Importance of Influencer Marketing•2 minutes
- Effect of Influencer Marketing•2 minutes
- Emphasis on Following Preferred Creators Across Multiple Platforms•2 minutes
- Importance of Influencers in Affiliate Marketing•2 minutes
- Transition from Text and Images to Audio and Video Content•2 minutes
- Live Shopping Greater Part of Influencer Campaigns•1 minute
- Emphasis on Diversity and Representation in Influencer Marketing•2 minutes
- Importance of Micro and Nano Influencers•2 minutes
- Ongoing Partnerships•1 minute
- New Social Media Platforms and Types of Influencer Content•2 minutes
- Increase in Performance Based Deals•1 minute
- Specialized Influencers•1 minute
- Influencer Collaborations•2 minutes
- Planning and Data Rules•1 minute
- Quick Recap•2 minutes
- Spotlight•1 minute
- Introduction to Video Marketing: The Future of Ads•1 minute
- What Is Video Marketing?•1 minute
- Marketing with Videos•2 minutes
- Googles Future of Marketing•1 minute
- Use of Video Marketing•1 minute
- Video Advertising Future of Digital Marketing•1 minute
- Is Video Marketing a Better Option?•2 minutes
- Expert Predictions on the Future of Video Marketing•2 minutes
- Quick Recap•2 minutes
- Introduction to Leveraging from Voice Search•1 minute
- Voice Search Versus Traditional Search•1 minute
- Difference Between Voice and Traditional Search•1 minute
- Voice Search and Dialog Systems•1 minute
- Dialog System•1 minute
- Automatic Speech Recognition•1 minute
- Popularity of Voice Search•1 minute
- Voice Search in Practice•1 minute
- Reasons for Global Users to Access Voice Search•1 minute
- Keyword Search for Voice Search•1 minute
- Improve the Chances of Appearing in Voice Search•1 minute
- Strategies to Optimize Content for Voice Search•1 minute
- Quick Recap•1 minute
- Introduction to Importance of Visual Content•2 minutes
- Benefits of Visual Content•2 minutes
- Brand Awareness and Visibility•2 minutes
- Ways to Improve Website Traffic•2 minutes
- Boosting Conversions by Visual Storytelling•2 minutes
- Making the Brand Memorable•2 minutes
- Quick Recap•1 minute
- Introduction to UI vs. UX•1 minute
- Difference Between UI and UX•2 minutes
- Role of UX Designer•1 minute
- Role of UI Designer•1 minute
- Quick Recap•2 minutes
- Spotlight•2 minutes
- Case Study on Adidas•3 minutes
10 readings•Total 100 minutes
- Introduction to Digital Marketing•10 minutes
- Digital Marketing vs Traditional Marketing•10 minutes
- Old 4 Ps of Marketing•10 minutes
- The New 4 Ps in Marketing•10 minutes
- How Technology has Changed the Marketing Landscape•10 minutes
- Importance of Influencer Marketing•10 minutes
- Video Marketing the Future of Ads•10 minutes
- Leveraging from Voice Search•10 minutes
- Importance of Visual Content•10 minutes
- UI vs UX•10 minutes
11 assignments•Total 130 minutes
- Quiz on Introduction to Digital Marketing•10 minutes
- Quiz on Digital Marketing vs. Traditional Marketing•10 minutes
- Quiz on Old 4 Ps of Marketing•10 minutes
- Quiz on the New 4 Ps in Marketing•10 minutes
- Quiz on the 5 Ps of Strategy•10 minutes
- Quiz on How Technology has Changed the Marketing Landscape•30 minutes
- Quiz on Importance of Influencer Marketing•10 minutes
- Quiz on Video Marketing the Future of Ads•10 minutes
- Quiz on Leveraging from Voice Search•10 minutes
- Quiz on Importance of Visual Content•10 minutes
- Quiz on UI vs. UX•10 minutes
This course offers a strong grasp of the basics of digital marketing, designed to equip you with the skills in digital marketing. Learn to differentiate between digital and traditional marketing, and dive into essential concepts such as the 4Ps of digital marketing, influencer marketing, voice search, and more. Understand how digital marketers attract new customers, engage them through various channels, and drive transactions. Industry experts will guide you with hands-on activities and examples that simulate common digital marketing tasks, helping you build your skills and prepare for the job market.
What's included
2 assignments
2 assignments•Total 240 minutes
- Assessment for Digital Marketing Landscape 1•120 minutes
- Assessment for Digital Marketing Landscape 2•120 minutes
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