VOOZH about

URL: https://www.coursera.org/learn/monitor-email-kpis

⇱ Monitor Email KPIs | Coursera

Monitor Email KPIs

Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.

Monitor Email KPIs

Included with

Ask Coursera

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Strategic KPI selection aligns metrics with business goals, prioritizing revenue and growth impact over vanity metrics

  • Well-managed dashboards support operations and strategic communication, enabling data-driven leadership discussions

  • True KPIs are tied to business goals, unlike basic metrics that only reflect generic engagement

  • Effective KPI monitoring relies on consistent data collection, regular updates, and context to drive insights

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

April 2026

Assessments

3 assignments

Taught in English

Build your subject-matter expertise

This course is part of the Email Metrics, Reporting & Campaign Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

Ready to turn your email campaigns into data-driven powerhouses? This Short Course was created to help marketing professionals accomplish strategic KPI monitoring and dashboard management for email campaigns. By completing this course, you'll be able to identify the most important metrics that matter to your business goals, master professional-grade dashboard systems, and confidently present performance data to stakeholders. By the end of this course, you will be able to:

List the KPIs commonly tracked in email marketing Update the KPI dashboard with recent email campaign data points This course is unique because it bridges the gap between basic email metrics and strategic business intelligence, teaching you to transform raw campaign data into actionable insights that drive marketing success. To be successful in this course, you should have a background in basic email marketing concepts and familiarity with digital marketing terminology.

This module equips marketing professionals with strategic KPI monitoring skills and dashboard management expertise for email marketing campaigns.

What's included

3 videos1 reading1 assignment

3 videos•Total 11 minutes
  • Importance of KPI Monitoring •2 minutes
  • Categorizing Email Metrics•7 minutes
  • Setting Up KPI Tracking Systems•2 minutes
1 reading•Total 10 minutes
  • Selecting the Right KPIs for Your Program•10 minutes
1 assignment•Total 5 minutes
  • The KPI Mastery Framework•5 minutes

Learners will master the systematic process of updating KPI dashboards with email campaign data, transforming raw metrics into strategic business intelligence through effective visualization, contextual annotation, and stakeholder-focused presentation techniques.

What's included

4 videos2 readings2 assignments

4 videos•Total 12 minutes
  • Impactful Data Reporting•2 minutes
  • KPI Visualization & Management•5 minutes
  • KPI Data Integration Workflow-Part 1•2 minutes
  • KPI Data Integration Workflow-Part 2•3 minutes
2 readings•Total 18 minutes
  • Data Visualization for Email KPIs•8 minutes
  • KPI Data Integration Workflow•10 minutes
2 assignments•Total 35 minutes
  • Dashboard Mastery Assessment•5 minutes
  • Strategic Email KPI Assessment•30 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

454 Courses•58,950 learners

Explore more from Marketing

Why people choose Coursera for their career

👁 Image

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
👁 Image

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
👁 Image

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
👁 Image

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,