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⇱ Monitor Email KPIs: Performance Measurement & Analytics | Coursera

Monitor Email KPIs: Performance Measurement & Analytics

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Monitor Email KPIs: Performance Measurement & Analytics

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Understanding that true KPIs are metrics directly tied to business objectives, not just vanity metrics.

  • Recognizing that well-maintained dashboards enable data-driven decision making and demonstrate marketing accountability.

  • Learning to interpret KPI variations within broader business context and industry benchmarks.

  • Develop skills to identify performance trends early and propose solutions before issues escalate into larger problems.

Details to know

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Recently updated!

March 2026

Assessments

3 assignments

Taught in English

There are 2 modules in this course

Email marketing success depends on measuring what matters. This Short Course was created to help marketing professionals accomplish strategic KPI monitoring that drives business results. By completing this course, you'll master the essential framework for selecting, tracking, and reporting email marketing KPIs that align with your business objectives.

By the end of this course, you will be able to: Track email KPIs, benchmarking current performance against industry standards and internal objectives Report KPI variances to senior management, proposing solutions for areas not meeting targets This course is unique because it bridges tactical metrics tracking with strategic business communication, teaching you to transform raw email data into executive-ready insights. To be successful in this course, you should have a background in basic email marketing metrics and dashboard tools.

Build foundational understanding of strategic KPI selection and tracking systems for email marketing programs.

What's included

2 videos2 readings1 assignment

2 videos•Total 8 minutes
  • Why Strategic KPI Monitoring Matters•3 minutes
  • Essential Email Marketing KPIs•6 minutes
2 readings•Total 17 minutes
  • Selecting the Right KPIs for Your Program•10 minutes
  • Podcast: Establishing KPI Tracking Systems•7 minutes
1 assignment•Total 5 minutes
  • Email Marketing KPI Fundamentals•5 minutes

Master dashboard design, data visualization, and executive reporting for strategic email marketing KPI communication.

What's included

2 videos3 readings2 assignments

2 videos•Total 8 minutes
  • Dashboards as Strategic Communication Tools•2 minutes
  • Email KPI Dashboard Best Practices•6 minutes
3 readings•Total 22 minutes
  • Data Visualization for Email KPIs•8 minutes
  • Podcast: Updating a KPI Dashboard - Part 1•7 minutes
  • Podcast: Updating a KPI Dashboard - Part 2•7 minutes
2 assignments•Total 20 minutes
  • Email KPI Monitoring and Dashboard Management•15 minutes
  • KPI Dashboard Management•5 minutes

Instructor

454 Courses•58,950 learners

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