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URL: https://www.coursera.org/learn/optimize-seo-keywords--schema

⇱ Optimize SEO: Keywords & Schema | Coursera

Optimize SEO: Keywords & Schema

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Optimize SEO: Keywords & Schema

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Data-driven keyword analysis examines impressions, click-through rates, and engagement to find high-impact optimization opportunities.

  • Technical SEO using metadata and structured data boosts search rankings and rich snippet visibility when applied strategically.

  • Effective SEO links analytical insights to actionable technical implementations aligned with algorithms and user intent.

  • Sustainable organic growth requires continuous monitoring and iterative improvements to content strategy and technical SEO.

Details to know

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Recently updated!

January 2026

Assessments

5 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Advanced Marketing Optimization & Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

Transform your website's search visibility with data-driven SEO optimization strategies that deliver measurable results. This Short Course was created to help digital marketing professionals accomplish strategic keyword analysis and technical SEO implementation that drives organic traffic growth.

By completing this course, you'll be able to extract actionable insights from search analytics, identify underperforming content with high-impact potential, and implement technical optimizations including metadata refinement and structured data schemas that search engines reward with improved rankings and rich snippets. By the end of this course, you will be able to: • Analyze keyword performance metrics across search analytics tools to pinpoint content optimization opportunities • Apply technical SEO improvements through strategic metadata updates and structured data implementation This course is unique because it bridges the gap between data analysis and technical implementation, providing a systematic approach to SEO optimization that combines analytical insights with hands-on technical skills for immediate workplace application. To be successful in this course, you should have a background in basic digital marketing concepts and familiarity with website content management.

Learners will master systematic keyword performance analysis by examining metrics across multiple analytics platforms to uncover high-impact content optimization opportunities.

What's included

3 videos1 reading2 assignments

3 videos•Total 15 minutes
  • Why Keyword Data Analysis Drives Marketing Success•3 minutes
  • Understanding Keyword Performance Metrics and Analysis Framework•6 minutes
  • Step-by-Step Keyword Performance Analysis Workflow•6 minutes
1 reading•Total 7 minutes
  • Advanced Analytics Integration for Keyword Performance Insights•7 minutes
2 assignments•Total 18 minutes
  • Comprehensive Keyword Performance Analysis and Optimization Strategy•15 minutes
  • Keyword Performance Analysis Knowledge Check•3 minutes

Learners will master technical SEO implementation by applying metadata optimization strategies and implementing structured data schemas that drive measurable improvements in search rankings and rich snippet appearances.

What's included

3 videos1 reading3 assignments

3 videos•Total 18 minutes
  • Why Technical SEO Creates Competitive Advantage•4 minutes
  • Schema Markup Types and Implementation Methods•9 minutes
  • Implementing Schema Markup and Metadata Optimization•5 minutes
1 reading•Total 10 minutes
  • Metadata Optimization and Structured Data Fundamentals•10 minutes
3 assignments•Total 47 minutes
  • Advanced Schema Implementation and Technical SEO Optimization Project•20 minutes
  • Technical SEO Implementation Knowledge Check•7 minutes
  • Optimize SEO - Keywords & Schema•20 minutes

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.