Questionnaire Design for Social Surveys
Ends soon! Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.
Questionnaire Design for Social Surveys
This course is part of Survey Data Collection and Analytics Specialization
41,152 already enrolled
Included with
Ask Coursera
466 reviews
466 reviews
What you'll learn
Understand the basic elements of designing and evaluating questionnaires
Details to know
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 6 modules in this course
This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.
Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions
What's included
6 videos7 readings1 assignment
6 videos•Total 67 minutes
- Introduction•7 minutes
- Types of Questions•7 minutes
- Measurement Error: Bias and Variance•7 minutes
- Standardized Interviewing•18 minutes
- Conversational Interviewing•17 minutes
- Concept Specification•10 minutes
7 readings•Total 120 minutes
- Slides: Introduction•10 minutes
- Syllabus•10 minutes
- Help us learn more about you!•10 minutes
- Unit 1 Readings•60 minutes
- Announcement Unit 1•10 minutes
- Slides Unit 1•10 minutes
- Would you like to plan your learning journey with Michigan Online?•10 minutes
1 assignment•Total 20 minutes
- Quiz #1•20 minutes
Comprehension; Retrieval; Judgment; Response
What's included
4 videos3 readings1 assignment
4 videos•Total 50 minutes
- Response Process: Comprehension•15 minutes
- Response Process: Retrieval•12 minutes
- Response Process: Judgment•11 minutes
- Response Process: Response•11 minutes
3 readings•Total 80 minutes
- Announcement Unit 2•10 minutes
- Unit 2 Readings•60 minutes
- Slides Unit 2•10 minutes
1 assignment•Total 30 minutes
- Quiz #2•30 minutes
Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality
What's included
8 videos4 readings1 assignment
8 videos•Total 68 minutes
- Facts and Quasi Facts•15 minutes
- Memory and Recall: Reporting Behavioral Frequencies•10 minutes
- Memory and Recall: Length of Reference Period•9 minutes
- Memory and Recall: Comprehension and Retrieval•6 minutes
- Asking Sensitive Questions•6 minutes
- Asking Sensitive Questions: Techniques•8 minutes
- Asking Sensitive Questions: Indirect Techniques•4 minutes
- Mode, Privacy, and Confidentiality•9 minutes
4 readings•Total 90 minutes
- Announcement Unit 3•10 minutes
- Unit 3 Readings•60 minutes
- Slides Unit 3•10 minutes
- Stay in touch on University of Michigan online courses•10 minutes
1 assignment•Total 30 minutes
- Quiz #3•30 minutes
Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects
What's included
7 videos3 readings1 assignment
7 videos•Total 59 minutes
- Attitude Questions: Attitudes•9 minutes
- Attitude Questions: Context Effects•9 minutes
- Attitude Questions: Specific vs. General Evaluations•3 minutes
- Attitude Questions; Agree Disagree Scales•5 minutes
- Attitude Questions: Don't Know•8 minutes
- Attitude Questions: Order Effects•10 minutes
- All Questions: Response Options and Scales•14 minutes
3 readings•Total 80 minutes
- Announcement Unit 4•10 minutes
- Unit 4 Readings•60 minutes
- Slides Unit 4•10 minutes
1 assignment•Total 30 minutes
- Quiz #4•30 minutes
Expert reviews and focus groups; Cognitive interviews; Behavior coding; Quantitative techniques
What's included
5 videos3 readings1 assignment
5 videos•Total 52 minutes
- Pretesting Techniques: Expert Reviews and Focus Groups•8 minutes
- Pretesting Techniques: Cognitive Interviews•9 minutes
- Behavior Coding•14 minutes
- Pretesting Techniques: Quantitative Techniques•11 minutes
- Pretesting Techniques - Other Techniques•10 minutes
3 readings•Total 80 minutes
- Announcement Unit 5•10 minutes
- Unit 5 Readings•60 minutes
- Slides Unit 5•10 minutes
1 assignment•Total 30 minutes
- Quiz #5•30 minutes
The questionnaire from start to finish; Things to put at the end; Mode Choice: Implementations for layout; Self-administered questionnaires
What's included
6 videos4 readings1 assignment
6 videos•Total 62 minutes
- From Start to Finish: Putting Questions into a Questionnaire•11 minutes
- Motivated Underreporting: Reports from Selected Research Studies•8 minutes
- Main Questionnaire: Demographic Questions - Ending•11 minutes
- Mode Choice: Implications for Layout•12 minutes
- Self-Administered Questionnaires: Additional Requirements•11 minutes
- Summary: Unit by Unit Take-Home Points•11 minutes
4 readings•Total 40 minutes
- Announcement Unit 6•10 minutes
- Slides Unit 6•10 minutes
- Post-Course Survey•10 minutes
- Keep Learning with Michigan Online•10 minutes
1 assignment•Total 30 minutes
- Final Exam•30 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Offered by
Explore more from Psychology
- Status: Free TrialU
University of Michigan
Course
- Status: Free TrialA
American Psychological Association
Course
- Status: Free TrialC
Coursera
Course
- Status: Free TrialC
Coursera
Course
Why people choose Coursera for their career
Learner reviews
- 5 stars
65.66%
- 4 stars
24.67%
- 3 stars
6.65%
- 2 stars
1.28%
- 1 star
1.71%
Showing 3 of 466
Reviewed on Jan 7, 2025
Very good course, lots of practical information that is readily applicable.
Reviewed on Jan 6, 2021
In-depth knowledge on components say interviewer, respondent and questionnaire and its relation.
Reviewed on Apr 25, 2019
Este curso me genero habilidades importantes para el desempeño de mi trabajo
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,