Research Proposal: Initiating Research
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Research Proposal: Initiating Research
This course is part of Market Research Specialization
Instructor: Jim Fong
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What you'll learn
Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process
Assess the credibility and value of secondary research
Apply basic sampling theory to a given situation
Compose a professionally packaged research plan or proposal
Details to know
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- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field.
In this course, you will be able to define market research and identify some tools used in the industry. You will be able to discuss the importance of secondary and internal research in terms of the planning process. You will be able to define what primary research is and identify the various ways to conduct primary research. You will be able to focus on an actual research plan or proposal for your peer review project. You will be able to compose a response to a request for a proposal or research plan and be able to address the various components of the proposal and package it in a professional manner.
In this module, you will be able to define what market research is and identify the tools that are used. You will be able to discuss the various motivations behind a research inquiry and what goes into a market research request. You will define the services, the roles and the qualities of a market researcher. You will also be able to identify constraints to help you ask the right questions. Finally, you will be able to respond to a market research proposal.
What's included
9 videos6 readings1 assignment
9 videos•Total 31 minutes
- Course Introduction•3 minutes
- Survey to Build Our Database•1 minute
- Introduction to Market Research•1 minute
- Defining Market Research•3 minutes
- Motivation for Market Research•6 minutes
- Requests for Market Research•3 minutes
- The Services, Roles, and Qualities of a Market Researcher•3 minutes
- Complexities, Constraints, and Questions to Ask•5 minutes
- Planning a Response to a Market Research Inquiry•6 minutes
6 readings•Total 62 minutes
- A Note from UC Davis•10 minutes
- Online Safety Statement•2 minutes
- Take the Specialization Smartphone Survey•15 minutes
- Market Research Is the Answer to 'Uberization' and the Customer Challenges of the 21st Century•10 minutes
- 20 Market Research Questions to Ask Your Customers•10 minutes
- 13 Questions Every Marketing Consultant Should Ask Prospects•15 minutes
1 assignment•Total 30 minutes
- Module 1 Quiz•30 minutes
In this module, you will be able to recognize the importance of secondary and internal research in the planning process. You will be able to assess the value and credibility of the secondary and internal data you have at your disposal. You will also be able to identify a starting point should a new client approach you. You will recognize the pros and cons of each method of research. And you will be able to budget appropriately and decide what type of market researcher you need or want to be for a given project.
What's included
8 videos3 readings1 assignment
8 videos•Total 41 minutes
- Introduction to Secondary and Internal Research•1 minute
- The Importance of Secondary and Internal Research•6 minutes
- Secondary and Internal Research in the Planning Process•7 minutes
- Starting Cold with Secondary and Internal Research•7 minutes
- Pros and Cons of Secondary and Internal Research•5 minutes
- Three Levels of a Professional Market Researcher•7 minutes
- Budget Considerations While Initiating Market Research•5 minutes
- Developing Your Research Skills Further•3 minutes
3 readings•Total 35 minutes
- Quirk's: Time-Saving Tips for Conducting Secondary Research•10 minutes
- Quirk's: Save Money - Conduct Secondary Research•10 minutes
- Quirk's: Meta-Analysis Offers Research on Research for MR•15 minutes
1 assignment•Total 30 minutes
- Module 2 Quiz•30 minutes
In this module, you will be able to discuss various primary research methods for collecting data. You will be able to define what primary research is and be able to choose the appropriate method for your proposal. You will be able to consider various sampling and survey methods and even the less used observational method.
What's included
7 videos2 readings1 assignment
7 videos•Total 33 minutes
- Introduction to Primary Research•1 minute
- Defining Primary Research•4 minutes
- Sampling and a Sampling Frame•5 minutes
- Deciding on the Kind of Sampling and How Many to Sample•7 minutes
- Observational Research•4 minutes
- Surveys•6 minutes
- Methods and Tools in Qualitative Research•6 minutes
2 readings•Total 25 minutes
- Quirk's: What Everyone Needs to Know About Sampling•10 minutes
- Quirk's: Forget Exact Science: Drawing Conclusions from Observational Research•15 minutes
1 assignment•Total 30 minutes
- Module 3 Quiz•30 minutes
In this module, you will be able to write a research proposal for a client. You will be able to recognize and take action when a proposal has been requested. You will be able to collect and compose the necessary proposal requirements and be able to professionally package your proposal. You will be able to apply strategies on how to follow-up with a client about your proposal and be able to take action when you are awarded the bid.
What's included
8 videos1 reading2 assignments1 discussion prompt
8 videos•Total 33 minutes
- Introduction to Market Research Plan or Proposal•2 minutes
- How a Research Plan or Proposal Might be Presented•4 minutes
- Components of a Research Plan or Proposal (Part 1)•7 minutes
- Components of a Research Plan or Proposal (Part 2)•6 minutes
- Packaging the Research Plan or Proposal•4 minutes
- How to Follow Up with Your Client•5 minutes
- You Won the Project, Now What?•5 minutes
- Course Summary•1 minute
1 reading•Total 15 minutes
- Six Keys to Writing a Great Proposal•15 minutes
2 assignments•Total 60 minutes
- AI-Graded Assignment: Project Proposal and Communications•30 minutes
- Module 4 Quiz•30 minutes
1 discussion prompt•Total 30 minutes
- Following Up on a Loss•30 minutes
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Reviewed on Dec 27, 2020
It's a very good way to learn writing abstract of market research and these skills are very useful in our professional life and future career.
Reviewed on Apr 19, 2021
What a great certifie! I would like to recommend all of you who are seeking a first step to start learning about a market research study.
Reviewed on Feb 25, 2023
A good start for market research. All interested in market research and writing either proposal or request for proposal should take the course.
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