Satisfaction Guaranteed: Develop Customer Loyalty Online
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Satisfaction Guaranteed: Develop Customer Loyalty Online
This course is part of Google Digital Marketing & E-commerce Professional Certificate
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6,022 reviews
What you'll learn
Identify common strategies for building customer loyalty in e-commerce.
Successfully manage client relationships and measure satisfaction.
Gain a competitive edge by learning AI skills from Google experts.
Put together a portfolio and/or resume to present to employers.
Skills you'll gain
- Product Improvement
- Loyalty Programs
- Customer Relationship Building
- Digital Marketing
- Presentations
- Web Analytics
- Portfolio Management
- E-Commerce
- Client Services
- Customer Engagement
- Brand Loyalty
- Digital Analysis
- Performance Analysis
- Customer and Client Support
- Relationship Management
- Customer Retention
- Customer Service
- Customer Analysis
- Customer Relationship Management
Tools you'll learn
Details to know
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Google
There are 4 modules in this course
You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end of the course you’ll work through a scenario that demonstrates your ability to deliver a successful e-commerce strategy. Finally, you’ll wrap up the course by building professional development skills. We encourage you to complete courses 1–6 before beginning this course because they provide the foundation necessary to complete the activities at the end of this course.
Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be prepared to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify common strategies for building customer loyalty in e-commerce - Understand how to successfully manage client relationships and measure satisfaction - Monitor an e-commerce store’s performance - Update an e-commerce store based on data - Complete a portfolio scenario to prepare for job interviews - Learn AI skills from Google experts to help complete marketing tasks
You will learn about the importance of loyalty in e-commerce and explore how to build strong customer relationships. You’ll also find out how to measure customer satisfaction. After that, you’ll explore techniques for retaining customers like offering loyalty programs, practicing dynamic remarketing, and implementing post-purchase follow-ups.
What's included
9 videos6 readings3 assignments1 plugin
9 videos•Total 34 minutes
- Introduction to Course 7 •2 minutes
- Welcome to module 1 •1 minute
- Introduction to customer loyalty •5 minutes
- Rewards programs •7 minutes
- Dynamic remarketing •2 minutes
- Post-purchase follow-up methods •5 minutes
- Survey customers and ask effective questions •6 minutes
- How to provide excellent customer service•6 minutes
- Wrap-up •1 minute
6 readings•Total 38 minutes
- Course 7 overview•8 minutes
- Helpful resources to get started•8 minutes
- Case study: How Wayfair uses email marketing for personalization•8 minutes
- Activity Exemplar: Write a customer satisfaction survey•4 minutes
- Measure customer satisfaction •8 minutes
- Glossary terms from module 1 •2 minutes
3 assignments•Total 88 minutes
- Module 1 challenge •50 minutes
- Test your knowledge: Loyalty, remarketing, and rewards•8 minutes
- Activity: Write a customer satisfaction survey•30 minutes
1 plugin•Total 30 minutes
- Identify: Review customer feedback and measure satisfaction•30 minutes
You will examine how to gather and analyze data for an online store. You’ll learn how to use the data you’ve gathered to improve conversions and increase sales. You’ll also learn how to identify which products are performing well or underperforming. Finally, you’ll discover ways to improve product performance based on data.
What's included
8 videos11 readings8 assignments2 plugins
8 videos•Total 28 minutes
- Welcome to module 2 •1 minute
- Analyze data to measure e-commerce success•6 minutes
- William - The power of data•2 minutes
- Shopify analytics and reports •3 minutes
- Monitor growth and revenue for an e-commerce store •5 minutes
- Use data to improve the performance of an e-commerce store •4 minutes
- Evaluate product performance •5 minutes
- Wrap-up •1 minute
11 readings•Total 76 minutes
- How to use Shopify analytics•8 minutes
- Analytics tools used in e-commerce•8 minutes
- Key metrics for monitoring an e-commerce store's performance•8 minutes
- Conversion rate optimization •8 minutes
- Case Study: The importance of ROI and CPC for a small business•4 minutes
- Understand visitor behavior with heat maps•8 minutes
- Activity Exemplar: Use heat map data to optimize a landing page•4 minutes
- Key metrics for product performance•8 minutes
- Optimize product offerings based on data•8 minutes
- Activity Exemplar: Suggest a new product category based on search data•4 minutes
- Glossary terms from module 2 •8 minutes
8 assignments•Total 190 minutes
- Module 2 challenge •50 minutes
- Test your knowledge: E-commerce analytics tools •10 minutes
- Activity: Analyze an e-commerce store’s performance•23 minutes
- Test your knowledge: Monitor an e-commerce store's performance•10 minutes
- Activity: Use heat map data to optimize a landing page•30 minutes
- Test your knowledge: Data analysis •10 minutes
- Activity: Analyze product performance for an e-commerce store•27 minutes
- Activity: Suggest a new product category based on search data•30 minutes
2 plugins•Total 60 minutes
- Identify: Monitor e-commerce store performance•30 minutes
- Identify: Underperforming products•30 minutes
You will engage in a series of interactive activities based on concepts you’ve explored and skills you’ve gained throughout the program. You’ll also explore how to prepare and present your professional portfolio.
What's included
3 videos10 readings4 assignments
3 videos•Total 7 minutes
- Welcome to module 3 •1 minute
- Project introduction•1 minute
- Tips to prepare a portfolio for job applications•5 minutes
10 readings•Total 60 minutes
- End of course project overview•4 minutes
- Activity Exemplar: Create an internal marketing proposal•4 minutes
- Activity Exemplar: Adjust your campaign keywords•4 minutes
- Case study: How ShearShare recovered from unsuccessful ads •8 minutes
- Activity Exemplar: Create a marketing report presentation•4 minutes
- Resources for the workplace•8 minutes
- Create a professional portfolio using Google Sites•8 minutes
- Finding your path and perfect role •8 minutes
- Add relevant skills to your resume•10 minutes
- Course 7 glossary •2 minutes
4 assignments•Total 140 minutes
- Module 3 challenge•50 minutes
- Activity: Create an internal marketing proposal•30 minutes
- Activity: Adjust your campaign keywords•30 minutes
- Activity: Create a marketing report presentation•30 minutes
You will review what you’ve learned throughout the Google Digital Marketing & E-commerce Certificate.
What's included
11 videos9 readings1 assignment1 plugin
11 videos•Total 35 minutes
- Justine: Driving impact with AI in the workplace•2 minutes
- Boost your digital marketing skills with AI•6 minutes
- Use AI to help you understand your audience•4 minutes
- Kickstart your marketing strategy ideas with AI•3 minutes
- Use AI to compare two campaign proposals •3 minutes
- Improve your email marketing with AI•6 minutes
- Brainstorm website copy ideas with AI•4 minutes
- Introducing Google AI Essentials•1 minute
- Congratulations on completing the Digital Marketing & E-commerce certificate program!•1 minute
- Exploring professional opportunities•1 minute
- Recap of the certificate program•4 minutes
9 readings•Total 60 minutes
- Introduction to AI in Digital Marketing and E-commerce•8 minutes
- Use generative AI to work smarter and faster•8 minutes
- Key takeaways from AI for Digital Marketing and E-commerce•8 minutes
- Take the next step with Google AI Essentials•4 minutes
- Showcase your work•8 minutes
- Claim your certificate badge•4 minutes
- Resources for Google Digital Marketing & E-commerce Certificate Graduates•4 minutes
- Digital Marketing & E-commerce Certificate glossary•8 minutes
- Explore Google Play Academy•8 minutes
1 assignment•Total 45 minutes
- Activity: Use generative AI to maximize the impact of your email marketing•45 minutes
1 plugin•Total 15 minutes
- End of Course Survey•15 minutes
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Reviewed on Jul 23, 2023
The coursera is an excellent program designed as 7 courses for learning . I have completed smoothly and gained knowledge about Digital Marketing and E-commerce.My thanks to Courser a.
Reviewed on Mar 4, 2026
Thank you Google! This specialization meant the beginning of a new and exciting career for me :). It took me looonger than expected to complete it, but the goal was achieved!
Reviewed on Apr 9, 2024
I think there was more to learn than I expected. This course so far has all the knowledge for anyone aspiring to grow their digital marketing career. I enjoyed every bit of it! Just check it out.
Frequently asked questions
Digital marketing is about connecting people and brands online. Digital marketing uses social media, display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.
E-commerce refers to the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.
Digital marketing and e-commerce specialists perform a variety of tasks related to advertising and selling online. Different companies define these roles in various ways, but there is often overlap between them. Some common responsibilities include planning and creating ads and other content for websites, social media, and email; optimizing content for search engines; analyzing data to gain marketing insights; managing online stores; and creating and updating product listings.
During the pandemic, hiring for digital marketing and e-commerce related jobs boomed as more businesses moved online—between February and April 2020, e-commerce grew more than it had in the previous decade. Research shows that there were 40,000+ digital marketing and e-commerce job openings in the past 12 months in the U.S., and the number of available roles is projected to grow in the coming years. The rise of automation, machine learning, and new technologies in e-commerce and digital marketing means candidates will be expected to demonstrate knowledge in the use of digital technologies, which is currently a skills gap that leaves roles unfilled. People can prepare for jobs in these fields through this new entry-level Google Career Certificate.
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