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URL: https://www.coursera.org/learn/service-led-selling-in-dubai

⇱ Service-Led Selling in Dubai | Coursera

Service-Led Selling in Dubai

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify guest needs and recognise natural service-led selling opportunities

  • Apply soft selling techniques to communicate value with confidence and empathy

  • Deliver personalised recommendations that enhance guest satisfaction and build trust

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

April 2026

Assessments

2 assignments

Taught in English

There are 2 modules in this course

Service-led selling is essential in Dubai’s hospitality sector, where every interaction shapes the guest experience. In this course, you’ll learn how to use subtle, respectful sales techniques that feel natural and genuinely helpful. You’ll explore how soft selling combines empathy and confidence, enabling you to make thoughtful, personalised recommendations.

You’ll develop skills to understand guest needs, communicate value warmly and recognise opportunities without pressure. By the end of the course, you’ll be able to recommend and close confidently while maintaining trust, professionalism and a high standard of service across Dubai’s hospitality environments.

Explore the principles of soft selling in Dubai’s hospitality sector. Learn how service-led sales create trust, understand guest needs, and connect products to guest priorities.

What's included

4 videos1 assignment

4 videos•Total 20 minutes
  • The Meaning of Service-Led Selling in Hospitality•5 minutes
  • Why Selling in Hospitality Must Feel Service-Driven•5 minutes
  • Understanding Your Product in Hospitality•6 minutes
  • Reading Guest Needs with Care and Confidence•5 minutes
1 assignment•Total 30 minutes
  • Assessment 1•30 minutes

Build practical skills to recommend, upsell, and close with care. Learn to recognise buying signals, offer personalised suggestions, and maintain trust while enhancing guest experiences.

What's included

6 videos1 assignment

6 videos•Total 24 minutes
  • Using Sales to Enhance the Guest Experience•5 minutes
  • Upselling with Integrity•4 minutes
  • Cross-Selling Through Relevance and Support•3 minutes
  • Selling with Integrity and Professionalism•4 minutes
  • Recognising Buying Signals and Recommending Confidently•4 minutes
  • Closing with Confidence and Care •5 minutes
1 assignment•Total 30 minutes
  • Assessment 2•30 minutes

Instructor

Dubai College of Tourism
21 Courses•21,378 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,