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URL: https://www.coursera.org/learn/shape-email-strategy

⇱ Shape Email Strategy | Coursera

Shape Email Strategy

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Shape Email Strategy

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Strategic planning distinguishes leaders from practitioners and is the most valued skill for advancement into management roles.

  • Successful email strategies balance clear direction with flexibility, adapting through regular reviews and strategic pivots.

  • Data-driven strategy blends performance metrics, business insights, and competitive analysis into actionable roadmaps.

  • Strategic leaders link email tactics to business goals and clearly communicate direction to all stakeholders.

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

March 2026

Assessments

5 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Email Metrics, Reporting & Campaign Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

Ready to transform from tactical email sender to strategic marketing leader?

This Short Course was created to help marketing professionals accomplish strategic email planning that drives career advancement and business results. By completing this course, you'll be able to create data-driven email strategies that align with business objectives, conduct strategic reviews that anticipate market changes, and position yourself as a strategic thinker valued for promotions into leadership roles. By the end of this course, you will be able to: Develop a six-month email strategy map outlining key initiatives identifying KPIs to drive campaign focus Conduct SWOT analysis during quarterly reviews to anticipate market dynamics and guide strategic redirections This course is unique because it focuses on strategic thinking skills that consistently rank as the most valued competency for career advancement in marketing roles. To be successful in this project, you should have a background in basic email marketing principles and campaign execution.

Learners develop foundational strategic planning skills by creating comprehensive six-month email strategies that align with business objectives.

What's included

4 videos1 reading2 assignments

4 videos•Total 18 minutes
  • Strategy as a Career Accelerator•3 minutes
  • Email Strategy Fundamentals•6 minutes
  • Creating a Strategic Roadmap - Part 1•4 minutes
  • Creating a Strategic Roadmap - Part 2•4 minutes
1 reading•Total 10 minutes
  • Strategic Email Planning Frameworks•10 minutes
2 assignments•Total 25 minutes
  • Six-Month Strategy Development•20 minutes
  • Email Strategy Development•5 minutes

Learners master strategic analysis methodologies and develop adaptive planning capabilities that enable strategic pivots and market responsiveness.

What's included

4 videos1 reading3 assignments

4 videos•Total 19 minutes
  • Adaptable Strategies Outperform Rigid Plans•3 minutes
  • Strategic Analysis Methodologies•7 minutes
  • Conducting a SWOT Analysis - Part 1•5 minutes
  • Conducting a SWOT Analysis - Part 2•5 minutes
1 reading•Total 8 minutes
  • Facilitating Strategic Reviews•8 minutes
3 assignments•Total 50 minutes
  • Strategic SWOT Analysis•20 minutes
  • Strategic Analysis and Adaptation•5 minutes
  • Shape Email Strategy - Course Assessment•25 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

454 Courses•59,272 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.