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⇱ Unleashing the Impact of your Social Enterprise | Coursera

Unleashing the Impact of your Social Enterprise

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Unleashing the Impact of your Social Enterprise

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Gain insight into a topic and learn the fundamentals.
4.6

81 reviews

Beginner level
No prior experience required
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.6

81 reviews

Beginner level
No prior experience required
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Build your subject-matter expertise

This course is part of the Social Entrepreneurship Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 5 modules in this course

In Course 3 of this Specialization you will first of all learn about Social Impact Assessment. Hence you will be able to develop a method to evaluate the social mission that you achieve while implementing your business plan. Next you will outline an appropriate communication strategy for your social enterprise and will demonstrate how to market your products and services to beneficiaries and other customers. Here you will employ an adaptable communication strategy as you move from early adopters to a broader market share.

Furthermore you will determine growth strategies and how you can scale or replicate your business plan internationally in order to reach a larger number of beneficiaries. In particular you will discuss organic growth, social franchising, and an open source approach. Finally, you will evaluate exit strategies. Thus you will review options social enterprises have when they need to finance their growth but the original funders can not or do not want to finance the expansion. Course 3 will be completed by your Capstone project, which will ask you to submit the final business plan of your social venture. Note: It is highly recommended to have completed Course 1 & 2 of the Social Entrepreneurship Specialization before starting this Course!

Welcome to the final Course of this Social Entrepreneurship Specialization. In this session you will be introduced to the topic of measuring the social impact of a venture. You are asked to apply your knowledge to the case of Specialisterne and frame your business plan by writing the executive summary.

What's included

4 videos1 reading1 peer review3 discussion prompts

4 videos•Total 23 minutes
  • Introduction to Course 3•6 minutes
  • Teamwork & Introduction to Module 1•3 minutes
  • Introduction to Social Impact Assessment | Simone Petersen•10 minutes
  • Group reformation | Babele (currently siezmic APP) | Peer evaluation exam•5 minutes
1 reading•Total 25 minutes
  • SROI – A Review of Methods | Danish Social Capital Fund•25 minutes
1 peer review•Total 60 minutes
  • Executive Summary of your Business plan•60 minutes
3 discussion prompts•Total 45 minutes
  • Present yourself•15 minutes
  • Social Impact Assessment for Specialisterne•15 minutes
  • Present your enterprise•15 minutes

Welcome to Module 2. In this week we will delve deeper into social impact assessment. We encourage you to explore your possibilities as you grow and try to find indicators for your activities. It is crucial to understand and document how societal value is created. Most startups do not yet have any actual impact that can be measured, therefore, it is important to spell out your “theory of change” as clearly as possible and to back it up with data if possible. Relevant data would substantially strengthen your position in terms of investors, stakeholders as well as your communication and marketing strategy.

What's included

6 videos1 reading1 peer review1 discussion prompt

6 videos•Total 41 minutes
  • Introduction & Social Impact Assessment•14 minutes
  • Social Impact Assessment - A UK Perspective•6 minutes
  • Social Impact Assessment - A US Perspective•6 minutes
  • Mark Norbury (UnLtd) on impact evaluation & measurement•3 minutes
  • Start working on your Social Impact Assessment•5 minutes
  • Introduction to Fair Trade | Optional Case Assignment | Peer Evaluation Exam•9 minutes
1 reading•Total 10 minutes
  • Check out: SIAhub•10 minutes
1 peer review•Total 60 minutes
  • Your Social Impact Assessment•60 minutes
1 discussion prompt•Total 20 minutes
  • Cafédirect Advertisement•20 minutes

Welcome to Module 3! In this week we will talk about how social enterprises communicate about their products and their impact. The case about CaféDirect will be presented and you will be encouraged to think about your own communication strategy. Finally we will kick-off the topic about growth and replication.

What's included

6 videos2 readings1 peer review2 discussion prompts

6 videos•Total 38 minutes
  • How To Market Social Products•10 minutes
  • How the Cafédirect Story continues | Bob Doherty & Iain Davis•10 minutes
  • Identify with whom you will communicate and why•5 minutes
  • 3 Strategies to Replicate Social Enterprises•7 minutes
  • Assignment Instructions•1 minute
  • Replication Strategy for Specialisterne - Henrik Thomsen•5 minutes
2 readings•Total 65 minutes
  • Specialisterne (B): Replicating a Social Enterprise Success•45 minutes
  • Growing social enterprise•20 minutes
1 peer review•Total 120 minutes
  • Your Marketing & Communication Strategy•120 minutes
2 discussion prompts•Total 40 minutes
  • Your Website•30 minutes
  • Growth Strategy for Specialisterne•10 minutes

Welcome! In week 4 we will talk about how social enterprises can replicate their social innovations. We will focus on the case of Specialisterne, which demonstrates that also mixed approaches can be valuable and we will also listen to best-practice examples of India and the U.S. Finally you will be asked to give advice about the the Mobility CarSharing case.

What's included

6 videos1 peer review1 discussion prompt

6 videos•Total 43 minutes
  • Replicating Social Innovations•18 minutes
  • Diversity and Inclusion at SAP | Anka Wittenberg•5 minutes
  • Best-practice examples India | Anirudh Agrawal•5 minutes
  • Best-practice example U.S. | Norris Krueger•6 minutes
  • Develop Your Growth & Replication Strategy•4 minutes
  • Assignment Instructions•5 minutes
1 peer review•Total 120 minutes
  • Growth Plan•120 minutes
1 discussion prompt•Total 10 minutes
  • Case: Mobility CarSharing•10 minutes

Welcome change-makers to the final week of this Social Entrepreneurship Specialization! We will use this session to further discuss exit strategies by looking at two cases: Mobility and Café Direct. Finally we will approach the sensitive topic of failing and what role it plays in the field of social entrepreneurship. We also want to use this option to thank all learners for participation, contribution and support! We hope that this specialization helped to kick-start your own social entrepreneurship journey. Keep up your good work! Congratulations and good luck!

What's included

6 videos1 peer review

6 videos•Total 27 minutes
  • Mobility CarSharing•11 minutes
  • Cafédirect | Bob Doherty•3 minutes
  • The Need to acknowledge Failure | Johanna Mair•3 minutes
  • Planning for Success by Preparing for Failure | Sudhanshu Rai•5 minutes
  • Getting ready for Submission•1 minute
  • Good luck!•3 minutes
1 peer review•Total 300 minutes
  • Final Business Plan•300 minutes

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Instructor

Instructor ratings
4.9 (17 ratings)
Copenhagen Business School
4 Courses•42,352 learners

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Reviewed on Oct 1, 2020

Such an amazing MOOC, I found the content very complete and valuable. I can really identify a before and after of my knowledge thanks to this MOOC.

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Reviewed on Apr 15, 2021

This is the most engaging course I have ever had. The mentor is really active and keep monitoring your progress. Great Course.

BM
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Reviewed on Mar 18, 2020

The only course to be interactive and you get to interact with the faculty.

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

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