Social Media Ads, Content & Growth Strategies
Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.
Social Media Ads, Content & Growth Strategies
This course is part of Digital Marketing & Social Media Ads Specialization
Included with
Ask Coursera
What you'll learn
Create engaging pins and develop effective Pinterest content strategies.
Use Pinterest Ads Manager to run targeted campaigns.
Analyze performance metrics and optimize marketing results.
Skills you'll gain
- Content Development and Management
- Advertising Campaigns
- Social Media Analytics
- Content Strategy
- Paid media
- Marketing Automation
- Social Media Content
- Marketing Strategies
- Content Marketing
- Social Media Marketing
- Content Scheduling
- Content Performance Analysis
- Social Media Campaigns
- Business Marketing
- Marketing
- Social Media
- Marketing Analytics
- Social Media Strategy
Tools you'll learn
Details to know
May 2026
16 assignments
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Learn how to use Pinterest to grow your business, drive website traffic, and build a strong visual brand. Master Pinterest marketing strategies, advertising tools, and analytics to achieve measurable results.
This course provides a practical, step-by-step approach to Pinterest marketing, helping you understand how businesses use the platform to reach and engage their target audience. You will learn how to create visually appealing pins, organize boards effectively, and develop content strategies that attract attention and drive clicks. You will explore Pinterest Ads Manager and learn how to design targeted advertising campaigns using promoted pins. The course also focuses on analytics, helping you track performance, understand audience behavior, and optimize campaigns for better results. Through real-world case studies, you will discover how successful brands use visual storytelling and targeted content to increase engagement and brand visibility. You will also learn how to use automation tools to maintain consistency and scale your marketing efforts. By the end of this course, you will be able to confidently plan, execute, and optimize Pinterest marketing strategies to grow your business and achieve long-term success.
This module introduces learners to Pinterest as a powerful visual discovery platform for businesses. It explores the fundamentals of Pinterest marketing, explains why the platform is valuable for business growth, and demonstrates how to use built-in tools, boards, and advertising features to create and manage effective business pins.
What's included
8 videos4 assignments
8 videos•Total 63 minutes
- Introduction to Pinterest for Business•5 minutes
- Why Pinterest is Important for Business•12 minutes
- Pinterest Inbuilt Tools•8 minutes
- Pinterest Inbuilt Tools Continue•6 minutes
- Pinterest Additional Tools•3 minutes
- Pinterest Best Practice Guide•13 minutes
- Pin from A Website•4 minutes
- Pinterest Ads Manager Guide•12 minutes
4 assignments•Total 60 minutes
- Pinterest Business Foundations•30 minutes
- Getting Started with Pinterest for Business•10 minutes
- Mastering Pinterest Tools•10 minutes
- Creating and Managing Your First Pins•10 minutes
This module focuses on Pinterest advertising and performance measurement. Learners explore how to create targeted ad campaigns, analyze audience insights, and evaluate marketing performance using Pinterest analytics tools and real-world advertising case studies.
What's included
8 videos4 assignments
8 videos•Total 61 minutes
- Pinterest Ads Manager Guide Continues•12 minutes
- Pinterest Analytics Manager•11 minutes
- Pinterest Website Analytic•7 minutes
- Pinterest Audience Analytics•5 minutes
- How to pin like a professional•5 minutes
- 4C Zulily Ad Case Study•8 minutes
- 4C AdoreMe Ad Case Study•7 minutes
- Adaptly Pivot Ad Case Study•6 minutes
4 assignments•Total 60 minutes
- Pinterest Advertising & Analytics Mastery•30 minutes
- Understanding Pinterest Ads•10 minutes
- Audience Insights & Professional Pinning•10 minutes
- Real-World Advertising Success•10 minutes
This module explores how brands successfully use Pinterest marketing strategies through promoted pins and high-impact advertising campaigns. Learners analyze multiple real-world case studies to understand how brands use visual storytelling, aspirational content, and targeted promotion to increase engagement and brand visibility.
What's included
8 videos4 assignments
8 videos•Total 48 minutes
- Kinetic Paint Co Ad Case Study•7 minutes
- Balance Marketing Development Partners for Ads•8 minutes
- Balance Marketing Development Partners for Ads Continue•6 minutes
- Promoted Pins Case Study•2 minutes
- All Recipes Marketing Case Study•7 minutes
- Petplan Insurance Marketing Case Study•5 minutes
- Four Seasons Marketing Case Study•6 minutes
- Elle Magazine Marketing Case Study•6 minutes
4 assignments•Total 60 minutes
- Pinterest Marketing & Brand Case Studies•30 minutes
- High-Impact Advertising Campaigns•10 minutes
- Promoted Pins & Marketing Strategies•10 minutes
- Premium Brand Marketing on Pinterest•10 minutes
This module focuses on scaling Pinterest marketing through strategic content publishing, automation tools, and traffic-building strategies. Learners explore how marketing partnerships, Tailwind automation, and blogging can enhance content distribution and drive long-term business growth through Pinterest.
What's included
7 videos4 assignments
7 videos•Total 52 minutes
- Marketing Development Partners for Content Publishing•6 minutes
- NewCred ConAgra Content Publishing Case Study•6 minutes
- BuzzFeed Content Publishing Case Study•6 minutes
- Practical Working of Tailwind Platform•8 minutes
- Practical Working of Tailwind Platform Continue•8 minutes
- Blogging•8 minutes
- Conclusion•10 minutes
4 assignments•Total 60 minutes
- Content Strategy, Automation & Growth•30 minutes
- Content Publishing Partnerships•10 minutes
- Automating Pinterest Marketing•10 minutes
- Scaling Pinterest Traffic•10 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Explore more from Marketing
Course
Course
Why people choose Coursera for their career
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,