Social Media Marketing Strategies & Analytics
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Social Media Marketing Strategies & Analytics
This course is part of Digital Marketing & Social Media Ads Specialization
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What you'll learn
Design and execute social media marketing strategies across platforms.
Analyze performance using metrics and social media audits.
Create data-driven campaigns to improve engagement and brand growth.
Skills you'll gain
- Marketing Planning
- Customer Engagement
- Content Performance Analysis
- Social Media Management
- Goal Setting
- Marketing Channel
- Marketing Strategies
- Digital Media Strategy
- Customer Relationship Management
- Social Media Content
- Smart Goals
- Social Media Marketing
- Social Media Analytics
- Social Media Strategy
- Campaign Planning
- Social Media Campaigns
Details to know
May 2026
16 assignments
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There are 4 modules in this course
Learn how to design, execute, and optimize social media marketing strategies across major platforms. Build data-driven campaigns that improve engagement, brand visibility, and business growth.
This course provides a complete guide to social media marketing, helping you understand how platforms like Facebook, LinkedIn, Twitter, Instagram, and Pinterest are used for business success. You will explore the foundations of SMM and learn how companies use social media to build relationships and drive engagement through Social CRM. You will develop practical skills in conducting social media audits, setting clear marketing objectives, and measuring performance using key metrics. The course also covers platform-specific strategies, helping you choose the right channels and optimize content for each audience. A strong focus is placed on planning and execution. You will learn how to create structured marketing plans, define SMART goals, and build campaigns that deliver measurable results. By the end of the course, you will be able to confidently analyze social media performance, design effective strategies, and manage campaigns that support business growth and customer engagement.
This module introduces the core concepts of Social Media Marketing (SMM), including platform types, industry statistics, and foundational pillars. It explores how businesses leverage social media for engagement and explains the role of Social CRM in building customer relationships and driving business value.
What's included
6 videos4 assignments
6 videos•Total 38 minutes
- What is SMM,Types of SM,•6 minutes
- SM stats,Tumblr,Instagram,Corporate Social Space•10 minutes
- India's Stats,5 SMM Pillars,•5 minutes
- Pillars,SMM CRM,CRM,VSSCRM•8 minutes
- Summary,scope of CRM•2 minutes
- Scope of CRM•8 minutes
4 assignments•Total 60 minutes
- Graded - Foundations of Social Media Marketing•30 minutes
- Introduction to SMM & Social Platforms•10 minutes
- Market Insights & Core SMM Pillars•10 minutes
- CRM Integration & Scope in SMM•10 minutes
This module focuses on developing effective social media strategies through audits, planning frameworks, and performance measurement. Learners will understand how to evaluate current social presence, define marketing objectives, and use key metrics to track and optimize campaign success.
What's included
7 videos4 assignments
7 videos•Total 38 minutes
- StrategyAudit-ElementsTemplate•7 minutes
- Steps in Audit•8 minutes
- Closing for audit•1 minute
- SMM Buzzwords•9 minutes
- Marketing Objectives and Metrics•8 minutes
- Objectives & Metrics continues•2 minutes
- Metrics•3 minutes
4 assignments•Total 60 minutes
- Graded - Strategy, Audit & Performance Metrics•30 minutes
- Social Media Audit Fundamentals•10 minutes
- Audit Completion & Key Terminologies•10 minutes
- Setting Objectives & Measuring Success•10 minutes
This module provides an in-depth understanding of major social media platforms such as Facebook, Twitter, and LinkedIn. It covers platform-specific strategies, content optimization techniques, and real-world case studies to help learners build effective brand presence and engagement across channels.
What's included
7 videos4 assignments
7 videos•Total 59 minutes
- Introduction•4 minutes
- Facebook Introduction/FB AT Work•11 minutes
- Social Media Channels-Facebook•8 minutes
- Twitter Introduction/Twitter for Brand Building•9 minutes
- Social Media Channels-Twitter•7 minutes
- LinkedIn Introduction/Guidelines•11 minutes
- Content Tips,Advertising Tools,Brand Case Study•9 minutes
4 assignments•Total 60 minutes
- Graded - Platform Deep Dive & Channel Strategies•30 minutes
- Facebook Marketing Essentials•10 minutes
- Facebook & Twitter for Brand Building•10 minutes
- Multi-Platform Strategies & Case Studies•10 minutes
This module explores advanced visual platforms like Instagram and Pinterest, along with strategic decision-making for platform selection. It guides learners through creating a comprehensive social media marketing plan, setting SMART goals, and defining mission statements for each platform to ensure long-term success.
What's included
8 videos4 assignments
8 videos•Total 57 minutes
- Instagram Introduction/Guidelines/Content Tips,Brand Case Study•8 minutes
- Pinterest Introduction/Guidelines/Content Tips,Brand Case Study•10 minutes
- Guides & Tips for picking Social Media•3 minutes
- Seven Network Catagories•8 minutes
- Social Media Marketing Plan•3 minutes
- SMM Objectives & metrics•11 minutes
- Steps in SMM Plan -Social Media Aggregators & Resource factors•3 minutes
- Mission Statement for SM Platforms•10 minutes
4 assignments•Total 60 minutes
- Graded - Advanced Platforms & SMM Planning•30 minutes
- Visual Platforms & Content Strategy•10 minutes
- Platform Selection & Network Understanding•10 minutes
- Building a Complete Social Media Marketing Plan•10 minutes
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