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⇱ Cracking the Creativity Code: Discovering Ideas | Coursera


Cracking the Creativity Code: Discovering Ideas

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Cracking the Creativity Code: Discovering Ideas

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Gain insight into a topic and learn the fundamentals.
4.7

1,041 reviews

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
96%
Most learners liked this course

Gain insight into a topic and learn the fundamentals.
4.7

1,041 reviews

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
96%
Most learners liked this course

Build your subject-matter expertise

This course is part of the Startup Entrepreneurship Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 5 modules in this course

Skill at discovering new ideas, and delivering them, may be one of the most important practical job skills, in today’s and tomorrow’s job market. Creativity is an acquired skill, one that improves with practice. This course aims to empower individuals who believe they have lost their innate creativity, because they, their employers or teachers prefer the three R's: replication, repetition and rote, to innovation. We show how to re-ignite rusty creative powers.

During this course, you will learn proven tools, frameworks and concepts useful for discovery– generating an endless stream of new ideas implementing at least some of those ideas with skill and persistence, based on books and articles written by the instructors. In the first part of the course, you will learn a proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’ that makes creativity more accessible to everyone. In the following weeks, you will learn practical proven tools useful for delivering ideas by employing the basic principles of business and management. You will practice the method, use it to tackle challenging real-world needs and produce a 2-3 minutes video presenting your idea. Course Learning Outcomes On successfully completing this four-week course, you will be able to: - Manage a process to generate an unending stream of creative ideas - Lead a process of innovation and implement ideas through all phases from discovery to delivery. - Apply creativity to a wide range of strategic management issues. - Solve problems with a high degree of innovation, creative thinking and risk taking. - Use and apply proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’. - Develop and implement an innovation in your own practice. - Identify new and unfamiliar challenges and reflect on these challenges from a creative point of view, action they require and service they provide. - Demonstrate creative problem solving skills for defining, structuring and solving real world operations management problems.

What's included

12 videos5 readings1 assignment

12 videosTotal 137 minutes
  • Welcome to the Course!3 minutes
  • Course introduction video20 minutes
  • Definition of creativity10 minutes
  • A first encounter with the ZiZoZi method11 minutes
  • Test your creativity: Torrance Creativity Test6 minutes
  • Self-test your ‘discovery’ and ‘delivery’ skills9 minutes
  • The Imagination Elevator – a story you won’t believe9 minutes
  • Widening the range of choices – the Zoom in/Zoom out/Zoom in framework8 minutes
  • ZiZoZi in action: Stories to inspire & aspire15 minutes
  • More ZiZoZi stories19 minutes
  • How to build your creativity ‘muscles’13 minutes
  • Summary of Week One; Preview of Week Two13 minutes
5 readingsTotal 50 minutes
  • Syllabus10 minutes
  • Grading and Logistics10 minutes
  • Social Media10 minutes
  • Lecture slides - What is Creativity?10 minutes
  • Additional Materials10 minutes
1 assignmentTotal 30 minutes
  • "What is Creativity?"30 minutes

What's included

10 videos1 reading1 assignment

10 videosTotal 88 minutes
  • ZiZoZi Framework Reviewed and viewed in action9 minutes
  • Case Study: How Thomas Edison lit up the world11 minutes
  • Zoom out: Collecting wild ideas9 minutes
  • Zoom out: Benchmarking as a key tool9 minutes
  • Is it innovative to borrow and adapt?6 minutes
  • How to challenge basic assumptions?12 minutes
  • Zoom in: Choosing the best of many ideas8 minutes
  • Managing the tradeoff between delivery and discovery6 minutes
  • Creativity everywhere: All the time, everyone, everything7 minutes
  • Case studies12 minutes
1 readingTotal 10 minutes
  • Lecture slides - Zoom in, Zoom out, Zoom in10 minutes
1 assignmentTotal 20 minutes
  • "ZiZoZi" Quiz20 minutes

What's included

10 videos1 reading1 peer review

10 videosTotal 84 minutes
  • The ZiZoZi method: continued. Zoom in: The role of accidental discovery and serendipity10 minutes
  • Sharpening observation skills9 minutes
  • Empathic Discovery (Leonard & Rayport, “Spark Innovation Through Empathic Design” HBR Nov-Dec 19977 minutes
  • The Role of Failure In Achieving Success8 minutes
  • Zoom Out: Collecting data through direct observation6 minutes
  • The IDEO approach8 minutes
  • Zoom In: Taming Wild Ideas7 minutes
  • How to sell your ideas6 minutes
  • How to be creative In large organizations (Intrapreneurship)9 minutes
  • What is YOUR story? Building powerful narratives. Case Studies13 minutes
1 readingTotal 10 minutes
  • Lecture slides - Creativity in practice10 minutes
1 peer reviewTotal 120 minutes
  • Middle assignment: Your Personal Creativity Machine120 minutes

What's included

10 videos1 reading1 assignment1 peer review

10 videosTotal 101 minutes
  • Creativity Exercises: Are You Working Out?12 minutes
  • What Scholars Know about Creativity: Research you can use21 minutes
  • On Being Walter Mitty. Is creativity fun, or painful?6 minutes
  • Life take two: On reinventing yourself and your career10 minutes
  • Secrets of Einstein, da Vinci and Edison18 minutes
  • Humble masterpieces: Stories of creative breakthroughs8 minutes
  • More Masterpieces: Creativity in Action7 minutes
  • Ideas proposed by students for the 7 Challenges8 minutes
  • Torrance Test for Creative Thinking: Have you improved?3 minutes
  • Course summary: What have you learned? What have you implemented? How have you changed?7 minutes
1 readingTotal 10 minutes
  • Lecture slides - Reinventing yourself10 minutes
1 assignmentTotal 30 minutes
  • "Reinventing Yourself" Quiz30 minutes
1 peer reviewTotal 120 minutes
  • Final Project, Peer Review, Group Project: Submission and Evaluation of a 2 minute Video120 minutes

In this module, Shlomo Maital Interviews Arie Ruttenberg. Most of the interview is in Hebrew, yet, subtitles are available for non-Hebrew speakers.

What's included

6 videos

6 videosTotal 44 minutes
  • How I Got a Job in Advertising (try this at home)7 minutes
  • How I built a leading advertising agency (clue: crunch the numbers)7 minutes
  • How to sell oranges (hint: You already know how)7 minutes
  • How I helped elect Israel’s Prime Minister, Yitzhak Rabin8 minutes
  • How my limited vision and hearing helped my career8 minutes
  • Why I believe large organizations are very poor at innovation8 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings
4.7 (232 ratings)
Technion - Israel Institute of Technology
4 Courses103,731 learners

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Learner reviews

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Showing 3 of 1041

CT
·

Reviewed on Mar 7, 2016

Although some aspects were repetitive, I do enjoy learning from the many stories of creative problem solving.

NT
·

Reviewed on Apr 23, 2016

This course is very helpful in one's quest to be more creative. The ZiZoZi method is very practical.

RM
·

Reviewed on Feb 14, 2019

This is the best course to understand how to generate creative ideas. Helpful both at personal and professional front.

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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