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⇱ Storytelling and Persuading with Data and Digital Technology | Coursera

Storytelling and Persuading with Data and Digital Technology

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Storytelling and Persuading with Data and Digital Technology

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Gain insight into a topic and learn the fundamentals.
5.0

11 reviews

Beginner level
No prior experience required
7 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
5.0

11 reviews

Beginner level
No prior experience required
7 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Design data‑driven decision systems that align teams, strategies, and company goals.

  • Apply emerging digital tools such as low‑code apps, AI, and RPA to enhance analytics and productivity.

  • Use storytelling and foresight tools to communicate insights and influence outcomes.

  • Turn organizational data into actionable insights that drive smarter business decisions.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

25 assignments

Taught in English

Build your subject-matter expertise

This course is part of the Transforming Your Company's Data Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 5 modules in this course

Turn data into decisions that move your organization forward. In this course, you’ll learn how to transform your business into a true “decision factory” — where analytics, data products, and digital technologies drive smarter choices, stronger alignment, and greater impact.

Through practical frameworks and hands-on insights, you’ll discover how to combine data storytelling, foresight, and scenario planning to improve the quality and speed of decision-making. You’ll learn how to identify your organization’s key decisions, map data needs, and build processes for reliable, evidence-based choices — even when information is incomplete or ambiguous. You’ll also explore the latest trends shaping digital transformation, including the rise of low-code/no-code analytics, AI, and robotic process automation (RPA). By the end of the course, you’ll be ready to lead with data, design better decisions, and help your organization compete in today’s fast-changing digital landscape.

Begin with the fundamentals of storytelling and learn how to apply the And‑But‑Therefore (ABT) framework to craft compelling narratives. Explore methods for selecting and integrating the right data to strengthen your story’s impact.

What's included

5 videos11 readings6 assignments

5 videos•Total 31 minutes
  • 1.1.1 The Basics of Storytelling•6 minutes
  • 1.2.1 Compelling Storytelling with the ABT Framework Video•6 minutes
  • 1.3.1 Selecting the Right Data Video•5 minutes
  • 1.4.1 Creating a Story from Data Video•7 minutes
  • 1.5.1 Thinking in Data Stories Video•7 minutes
11 readings•Total 21 minutes
  • Welcome!•1 minute
  • Course Syllabus•2 minutes
  • Course Instructor•1 minute
  • FAQs•1 minute
  • The Basics of Storytelling Summary Points•3 minutes
  • Compelling Storytelling with the ABT Framework Summary Points•3 minutes
  • Selecting the Right Data Summary Points•2 minutes
  • Creating a Story from Data Summary Points•3 minutes
  • Thinking in Data Stories Summary Points•3 minutes
  • Week 1 References•1 minute
  • Don't Forget to Claim You Some PDUs!•1 minute
6 assignments•Total 40 minutes
  • Week 1 Quiz•15 minutes
  • 1.1.3 The Basics of Storytelling Knowledge Check•5 minutes
  • 1.2.3. Compelling Storytelling with the ABT Framework Knowledge Check•5 minutes
  • 1.3.3 Selecting the Right Data Knowledge Check•5 minutes
  • 1.4.3 Creating a Story from Data Knowledge Check•5 minutes
  • 1.5.3 Thinking in Data Stories Knowledge Check•5 minutes

Build effective and visually engaging data presentations. Discover the principles of strong presentation design, apply insights from neuroscience to improve retention, and learn best practices for creating persuasive online presentations.

What's included

5 videos6 readings6 assignments

5 videos•Total 43 minutes
  • 2.1.1 The Rules of Good Presentations Video•7 minutes
  • 2.2.1 Brain-Friendly Presentation Design Video•10 minutes
  • 2.3.1 Creating Good Data Visualizations Video•10 minutes
  • 2.4.1 Beyond Bullet-Points Presentation Planning and Delivery Video•7 minutes
  • 2.5.1 Compelling Online Presentations Video•9 minutes
6 readings•Total 24 minutes
  • The Rules of Good Presentations Summary Points•4 minutes
  • Brain-Friendly Presentation Design Summary Points•4 minutes
  • Creating Good Data Visualizations Summary Points•6 minutes
  • Beyond Bullet-Points Presentation Planning and Delivery Summary Points•4 minutes
  • Compelling Online Presentations Summary Points•5 minutes
  • Week 2 References•1 minute
6 assignments•Total 40 minutes
  • Week 2 Quiz•15 minutes
  • 2.1.3 The Rules of Good Presentations Knowledge Check•5 minutes
  • 2.2.3 Brain-Friendly Presentation Design Knowledge Check•5 minutes
  • 2.3.3 Creating Good Data Visualizations Knowledge Check•5 minutes
  • 2.4.3 Beyond Bullet-Points Presentation Planning and Delivery Knowledge Check•5 minutes
  • 2.5.3 Compelling Online Presentations Knowledge Check•5 minutes

Examine the art of persuasion and apply the Elegant Pitch tool to design impactful proposals. Gain strategies for recovering from unsuccessful pitches and helping decision‑makers reach a “yes” through self‑persuasion.

What's included

5 videos6 readings6 assignments

5 videos•Total 38 minutes
  • 3.1.1 What Persuades People? Video•5 minutes
  • 3.2.1 Presence, Logic, and Emotions in Persuasion Video•5 minutes
  • 3.3.1 The Perfect Pitch Tool for Persuasion Video•4 minutes
  • 3.4.1 Recovering from a Bad Proposal Video•11 minutes
  • 3.5.1 Helping the Decision Maker Persuade Themselves Video•12 minutes
6 readings•Total 17 minutes
  • What Persuades People? Summary Points•2 minutes
  • Presence, Logic, and Emotions in Persuasion Summary Points•2 minutes
  • The Perfect Pitch Tool for Persuasion Summary Points•2 minutes
  • Recovering from a Bad Proposal Summary Points•5 minutes
  • Helping the Decision Maker Persuade Themselves Summary Points•5 minutes
  • Week 3 References•1 minute
6 assignments•Total 40 minutes
  • Week 3 Quiz•15 minutes
  • 3.1.3 What Persuades People? Knowledge Check•5 minutes
  • 3.2.3 Presence, Logic, and Emotions in Persuasion Knowledge Check•5 minutes
  • 3.3.3 The Perfect Pitch Tool for Persuasion Knowledge Check•5 minutes
  • 3.4.3 Recovering from a Bad Proposal Knowledge Check•5 minutes
  • 3.5.3 Helping the Decision Maker Persuade Themselves Knowledge Check•5 minutes

Explore how customer education drives success in data‑driven organizations. Learn to design customer training programs and leverage data storytelling techniques to help clients and users get the most value from analytics products.

What's included

5 videos6 readings6 assignments

5 videos•Total 34 minutes
  • 4.1.1 Why Organizations Need to Train Their Customers Video•8 minutes
  • 4.2.1 Creating the Customer Training Program Video•7 minutes
  • 4.3.1 Training Customers with Data Analytics Products•6 minutes
  • 4.4.1 Engaging Customers with Data Analysis Video•5 minutes
  • 4.5.1 Training Customers with Data Stories Video•7 minutes
6 readings•Total 17 minutes
  • Why Organizations Need to Train Their Customers Summary Points•3 minutes
  • Creating the Customer Training Program Summary Points•4 minutes
  • Training Customers with Data Analytics Products Summary Points•2 minutes
  • Engaging Customers with Data Analysis Summary Points•3 minutes
  • Training Customers with Data Stories Summary Points•4 minutes
  • Week 4 References•1 minute
6 assignments•Total 40 minutes
  • Week 4 Quiz•15 minutes
  • 4.1.3 Why Organizations Need to Train Their Customers Knowledge Check•5 minutes
  • 4.2.3 Creating the Customer Training Program Knowledge Check•5 minutes
  • 4.3.3 Training Customers with Data Analytics Products Knowledge Check•5 minutes
  • 4.4.3 Engaging Customers with Data Analysis Knowledge Check•5 minutes
  • 4.5.3 Training Customers with Data Stories Knowledge Check•5 minutes

What's included

3 readings1 assignment

3 readings•Total 3 minutes
  • Don't Forget to Claim You Some PDUs!•1 minute
  • Now How About a Quick Retro...?•1 minute
  • Continue Your Education with UMD!•1 minute
1 assignment•Total 30 minutes
  • Final Exam•30 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

University of Maryland, College Park
12 Courses•8,793 learners

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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

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