GenAI in Business: Strategies for Successful Execution
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GenAI in Business: Strategies for Successful Execution
This course is part of Generative AI in Business Specialization
Instructor: Andrew Wu
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What you'll learn
Understand the current landscape of generative AI-driven business model transformation across a variety of industries and organization types
Identify and communicate effectively with various stakeholders affected by the transformation
Develop and apply a quantitative framework to rigorously assess the impact of generative AI on your organization
Skills you'll gain
- Solution Design
- AI Product Strategy
- Customer experience strategy (CX)
- Business Strategy
- Risk Management
- Project Performance
- Risk Management Framework
- Performance Analysis
- Communication Strategies
- Stakeholder Communications
- Project Risk Management
- Performance Measurement
- Innovation
- AI Enablement
- Internal Communications
- Performance Metric
- Process Design
- Communication Planning
- Experience Design
Tools you'll learn
Details to know
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Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
In the third course of the "Generative AI in Business" series, we focus on the "Act" phase of the "See, Plan, Act" framework. This course will guide you through a structured, five-step process to build, launch, and scale the generative AI solution you’ve planned.
During the process, we'll analyze the critical factors that drive the long-term success of your generative AI project. You’ll learn how to assemble and manage the right team, optimize the user experience, and develop an effective communication strategy for both internal and external stakeholders. Additionally, we’ll cover how to track performance after launch and proactively identify and mitigate risks to ensure your generative AI solution continues to deliver value. By the end of this course, you’ll have the tools and knowledge to confidently bring your generative AI solution to life and sustain its impact over time. This is the third course in “Generative AI in Business,” a short course series for business professionals interested in using generative AI to support, enhance, and amplify the work of their organizations.
The PAD framework provided us with a clearly defined problem to tackle using GenAI, and helped us create a blueprint for an initial blueprint for the solution. To bring that to life, let's first learn an efficient and structured process to design, test, launch, and scale your GenAI solution.
What's included
5 videos3 readings
5 videos•Total 30 minutes
- Series Overview•6 minutes
- Welcome to the Course•5 minutes
- The Pilot-Optimize-Rollout (POR) Process•6 minutes
- POR Process in Action: Maizey AI•6 minutes
- POR Process: Key Success Factors•6 minutes
3 readings•Total 30 minutes
- Course Syllabus•10 minutes
- Pre-Course Survey•10 minutes
- Importance of a Disciplined Process: Hershey's $100 Million Lesson•10 minutes
One of the most critical decisions in your GenAI journey is choosing the right team to implement it. In this module, we will explore the concept of "innovation pods" and why this structure is ideal for implementing GenAI. You'll learn a series of strategies to hire the right talent, assemble innovation pods of the right size and composition, and manage the pods efficiently.
What's included
4 videos1 reading
4 videos•Total 33 minutes
- Innovation Pods and Your GenAI Project•8 minutes
- Assembling Innovation Pods•10 minutes
- Customizing Innovation Pods in Your Business•7 minutes
- Managing Innovation Pods•8 minutes
1 reading•Total 10 minutes
- Importance of Talent Acquisition and Management: Knight's $440 Million Mistake•10 minutes
A solution, no matter how powerful, is meaningless if your customers—whether internal or external—don't want to use it. In this module, we'll cover how to design the right customer experience for your GenAI project, and communicate effectively with different types of customers to minimize adoption barriers.
What's included
3 videos
3 videos•Total 25 minutes
- Importance of Customer Experience•7 minutes
- Designing the Right Customer Experience•9 minutes
- Optimizing Customer Communications•9 minutes
Even after a successful launch, many innovative solutions fail due to a lack of ongoing oversight on the projects' progress and risks. In this module, you'll learn how to track your solution’s impact and manage risks effectively. We'll first discuss strategies to track and quantify the impact of your solution has on your business over different time horizons. Then, we'll discuss strategies to assess, track, and mitigate the risk factors unique to GenAI projects. Maintaining this oversight is key to ensuring an enduring success.
What's included
4 videos4 readings1 assignment
4 videos•Total 25 minutes
- Importance of Post-Launch Oversight•7 minutes
- Maintaining Strong Performance Oversight•7 minutes
- Maintaining Strong Risk Oversight•7 minutes
- Course Wrap-Up•3 minutes
4 readings•Total 35 minutes
- Guided Case Study Introduction•5 minutes
- End-of-Course Survey•10 minutes
- Glossary & Additional Resources•10 minutes
- Continue your AI education with the AI Collection from Michigan Online•10 minutes
1 assignment•Total 30 minutes
- GenAI at ZStyle: The Action Phase•30 minutes
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Reviewed on May 2, 2026
Great material, with a solid case study that directly covers the "How To:" material.
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