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GenAI in Business: Strategies for Successful Execution

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GenAI in Business: Strategies for Successful Execution

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Gain insight into a topic and learn the fundamentals.
4.8

40 reviews

Beginner level
No prior experience required
4 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
4.8

40 reviews

Beginner level
No prior experience required
4 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand the current landscape of generative AI-driven business model transformation across a variety of industries and organization types

  • Identify and communicate effectively with various stakeholders affected by the transformation

  • Develop and apply a quantitative framework to rigorously assess the impact of generative AI on your organization

Details to know

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Assessments

1 assignment

Taught in English

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This course is part of the Generative AI in Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

In the third course of the "Generative AI in Business" series, we focus on the "Act" phase of the "See, Plan, Act" framework. This course will guide you through a structured, five-step process to build, launch, and scale the generative AI solution you’ve planned.

During the process, we'll analyze the critical factors that drive the long-term success of your generative AI project. You’ll learn how to assemble and manage the right team, optimize the user experience, and develop an effective communication strategy for both internal and external stakeholders. Additionally, we’ll cover how to track performance after launch and proactively identify and mitigate risks to ensure your generative AI solution continues to deliver value. By the end of this course, you’ll have the tools and knowledge to confidently bring your generative AI solution to life and sustain its impact over time. This is the third course in “Generative AI in Business,” a short course series for business professionals interested in using generative AI to support, enhance, and amplify the work of their organizations.

The PAD framework provided us with a clearly defined problem to tackle using GenAI, and helped us create a blueprint for an initial blueprint for the solution. To bring that to life, let's first learn an efficient and structured process to design, test, launch, and scale your GenAI solution.

What's included

5 videos3 readings

5 videosTotal 30 minutes
  • Series Overview6 minutes
  • Welcome to the Course5 minutes
  • The Pilot-Optimize-Rollout (POR) Process6 minutes
  • POR Process in Action: Maizey AI6 minutes
  • POR Process: Key Success Factors6 minutes
3 readingsTotal 30 minutes
  • Course Syllabus10 minutes
  • Pre-Course Survey10 minutes
  • Importance of a Disciplined Process: Hershey's $100 Million Lesson10 minutes

One of the most critical decisions in your GenAI journey is choosing the right team to implement it. In this module, we will explore the concept of "innovation pods" and why this structure is ideal for implementing GenAI. You'll learn a series of strategies to hire the right talent, assemble innovation pods of the right size and composition, and manage the pods efficiently.

What's included

4 videos1 reading

4 videosTotal 33 minutes
  • Innovation Pods and Your GenAI Project8 minutes
  • Assembling Innovation Pods10 minutes
  • Customizing Innovation Pods in Your Business7 minutes
  • Managing Innovation Pods8 minutes
1 readingTotal 10 minutes
  • Importance of Talent Acquisition and Management: Knight's $440 Million Mistake10 minutes

A solution, no matter how powerful, is meaningless if your customers—whether internal or external—don't want to use it. In this module, we'll cover how to design the right customer experience for your GenAI project, and communicate effectively with different types of customers to minimize adoption barriers.

What's included

3 videos

3 videosTotal 25 minutes
  • Importance of Customer Experience7 minutes
  • Designing the Right Customer Experience9 minutes
  • Optimizing Customer Communications9 minutes

Even after a successful launch, many innovative solutions fail due to a lack of ongoing oversight on the projects' progress and risks. In this module, you'll learn how to track your solution’s impact and manage risks effectively. We'll first discuss strategies to track and quantify the impact of your solution has on your business over different time horizons. Then, we'll discuss strategies to assess, track, and mitigate the risk factors unique to GenAI projects. Maintaining this oversight is key to ensuring an enduring success.

What's included

4 videos4 readings1 assignment

4 videosTotal 25 minutes
  • Importance of Post-Launch Oversight7 minutes
  • Maintaining Strong Performance Oversight7 minutes
  • Maintaining Strong Risk Oversight7 minutes
  • Course Wrap-Up3 minutes
4 readingsTotal 35 minutes
  • Guided Case Study Introduction5 minutes
  • End-of-Course Survey10 minutes
  • Glossary & Additional Resources10 minutes
  • Continue your AI education with the AI Collection from Michigan Online10 minutes
1 assignmentTotal 30 minutes
  • GenAI at ZStyle: The Action Phase30 minutes

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Instructor

Instructor ratings
5.0 (8 ratings)
University of Michigan
8 Courses136,045 learners

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JB
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Reviewed on May 2, 2026

Great material, with a solid case study that directly covers the "How To:" material.

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

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