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URL: https://www.coursera.org/learn/target-lists-with-segmentation

⇱ Target Lists with Segmentation | Coursera

Target Lists with Segmentation

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Target Lists with Segmentation

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Targeted segmentation boosts relevance and personalization, driving significantly higher revenue than generic email blasts.

  • Quarterly review of segment metrics enables continuous optimization of engagement and conversion rates.

  • Combining behavior, purchase history, and engagement creates more responsive segments than demographics alone.

  • Highly targeted segments consistently outperform large lists, delivering greater revenue per recipient.

Details to know

Shareable certificate

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Recently updated!

March 2026

Assessments

5 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Email Execution: Automation, Testing & Audience Targeting Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

Transform your email marketing approach from broadcast to precision targeting.

This Short Course was created to help marketing professionals accomplish strategic audience segmentation that drives measurable results. By completing this course, you'll be able to segment contact databases using behavioral and demographic data, create high-value customer segments, and implement quarterly performance reviews that continuously optimize your targeting approach. By the end of this course, you will be able to: Build advanced segments combining behavioral and demographic attributes Create dynamic lists for recent purchasers, high-value customers, and inactive leads Analyze segment performance metrics and implement data-driven refinements This course is unique because it combines strategic segmentation theory with practical performance analysis skills that directly impact ROI. To be successful in this project, you should have a background in basic email marketing concepts and contact database management.

Learners master behavioral and hybrid segmentation approaches that combine multiple data sources to create high-value customer segments driving measurable campaign performance improvements.

What's included

3 videos1 reading2 assignments

3 videos•Total 10 minutes
  • The ROI of Advanced Segmentation•3 minutes
  • Beyond Basic Segments: Behavioral and Hybrid Targeting•5 minutes
  • Creating Advanced Segments in MailChimp•3 minutes
1 reading•Total 10 minutes
  • Building a Segmentation Strategy•10 minutes
2 assignments•Total 20 minutes
  • Advanced Segment Development Workshop•15 minutes
  • Advanced Segmentation Strategies Assessment•5 minutes

Learners master systematic segment performance analysis and optimization techniques that enable quarterly reviews and data-driven refinements to maximize email marketing engagement and ROI.

What's included

2 videos1 reading3 assignments

2 videos•Total 8 minutes
  • The Continuous Improvement Mindset•3 minutes
  • Key Metrics for Segment Analysis•5 minutes
1 reading•Total 8 minutes
  • Quarterly Segment Review Process•8 minutes
3 assignments•Total 45 minutes
  • Target Lists with Segmentation - Course Assessment•20 minutes
  • Segment Performance Analysis Workshop•20 minutes
  • Segment Analysis and Optimization Assessment•5 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

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454 Courses•58,950 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.