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Understanding User Needs

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Understanding User Needs

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Gain insight into a topic and learn the fundamentals.
4.7

549 reviews

Beginner level
No prior experience required
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
92%
Most learners liked this course

Gain insight into a topic and learn the fundamentals.
4.7

549 reviews

Beginner level
No prior experience required
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
92%
Most learners liked this course

What you'll learn

  • Understand user needs assessments and qualitative research

  • Learn an end-to-end methodology for qualitative research

  • Explore good practices for conducting semi-structured interviews, in-situ observation, and affinity walls

Details to know

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Assessments

11 assignmentsΒΉ

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the User Experience Research and Design Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 5 modules in this course

Designing effective interactive systems requires understanding the needs and capabilities of the people who will be using them. In this UX course we will focus on how to interact with users (or potential users) to understand what they need, what they currently do, what they love and hate, and examine human capabilities and behavior as they relate to UX design.

Learners will be introduced to numerous techniques to gather data from and about users. This course is part of the User Experience (UX) Research and Design specialization offered on Coursera. What you'll learn: Find out what user needs assessments are, what qualitative research is, and how the two are related. Learn an end-to-end methodology for qualitative research that is suited for understanding user needs. The methodology includes knowledge of semi-structured interviews, in-situ observation, and affinity walls. Be exposed to good practices for conducting semi-structured interviews, in-situ observation, and affinity walls. Gain some experience with semi-structured interviews, in-situ observations, and affinity walls.

What's included

3 videos6 readings3 assignments1 peer review2 discussion prompts

3 videosβ€’Total 18 minutes
  • 1.1 Introduction to User Needs Assessmentβ€’8 minutes
  • 1.2 Overview of Qualitative Researchβ€’6 minutes
  • 1.3 User Needs Assessment Mini-Projectβ€’4 minutes
6 readingsβ€’Total 60 minutes
  • Welcome Announcementβ€’10 minutes
  • Course Syllabusβ€’10 minutes
  • Help Us Learn More About You!β€’10 minutes
  • Course Resourcesβ€’10 minutes
  • Mini-Project Assignment Handoutβ€’10 minutes
  • Stop! Did you score a 70% on your first peer assessment?β€’10 minutes
3 assignmentsβ€’Total 23 minutes
  • User Needs Assessment and Qualitative Researchβ€’20 minutes
  • Peer Review 1 Self-Checkβ€’1 minute
  • Learn to Grade: Decide on a Mini-Projectβ€’2 minutes
1 peer reviewβ€’Total 60 minutes
  • Decide on a Mini-Projectβ€’60 minutes
2 discussion promptsβ€’Total 20 minutes
  • Introduce Yourselfβ€’10 minutes
  • Lesson 1β€’10 minutes

What's included

3 videos2 readings3 assignments1 peer review1 discussion prompt

3 videosβ€’Total 20 minutes
  • 2.1 Semi-Structured Interviewsβ€’2 minutes
  • 2.2 Components of an Interview Protocolβ€’7 minutes
  • 2.3 Good Practices for Interview Protocolsβ€’10 minutes
2 readingsβ€’Total 20 minutes
  • Resource: Interview Protocol Templateβ€’10 minutes
  • Interview Protocol Assignment Handoutβ€’10 minutes
3 assignmentsβ€’Total 22 minutes
  • Interview Protocolsβ€’20 minutes
  • Peer Review 2 Self-Checkβ€’0 minutes
  • Learn to Grade: Write an Interview Protocolβ€’2 minutes
1 peer reviewβ€’Total 60 minutes
  • Write an Interview Protocolβ€’60 minutes
1 discussion promptβ€’Total 10 minutes
  • Lesson 2β€’10 minutes

What's included

5 videos2 readings2 assignments1 peer review1 discussion prompt

5 videosβ€’Total 40 minutes
  • 3.1 Sample Interviewβ€’14 minutes
  • 3.2 Tips for Interviewingβ€’10 minutes
  • 3.3 Observing Usersβ€’7 minutes
  • Sample Think-Aloud Protocolβ€’4 minutes
  • 3.4 Extracting Data from Interviewβ€’5 minutes
2 readingsβ€’Total 20 minutes
  • A Quick Note on the Upcoming Lectureβ€’10 minutes
  • Interview and Data Extraction Assignment Handoutβ€’10 minutes
2 assignmentsβ€’Total 21 minutes
  • Interviewing Tipsβ€’20 minutes
  • Peer Review 3 Self-Checkβ€’1 minute
1 peer reviewβ€’Total 60 minutes
  • Data Extraction Exerciseβ€’60 minutes
1 discussion promptβ€’Total 10 minutes
  • Lesson 3β€’10 minutes

What's included

2 videos2 readings2 assignments1 peer review1 discussion prompt

2 videosβ€’Total 15 minutes
  • 4.1 Analyzing Qualitative Dataβ€’3 minutes
  • 4.2 Affinity Wallsβ€’12 minutes
2 readingsβ€’Total 20 minutes
  • Affinity Wall Notes From the Previous Lectureβ€’10 minutes
  • Affinity Wall Assignment Handoutβ€’10 minutes
2 assignmentsβ€’Total 21 minutes
  • Affinity Wallsβ€’20 minutes
  • Peer Review 4 Self-Checkβ€’1 minute
1 peer reviewβ€’Total 60 minutes
  • Affinity Wall Report Submissionβ€’60 minutes
1 discussion promptβ€’Total 10 minutes
  • Lesson 4β€’10 minutes

What's included

2 videos3 readings1 assignment1 discussion prompt

2 videosβ€’Total 7 minutes
  • 5.1 Variations on User Needs Assessmentsβ€’5 minutes
  • 5.2 Conclusionβ€’2 minutes
3 readingsβ€’Total 30 minutes
  • Post-Course Surveyβ€’10 minutes
  • Attributionsβ€’10 minutes
  • Keep Learning with Michigan Onlineβ€’10 minutes
1 assignmentβ€’Total 20 minutes
  • Whole Courseβ€’20 minutes
1 discussion promptβ€’Total 10 minutes
  • Lesson 5β€’10 minutes

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Instructor

Instructor ratings
4.6 (86 ratings)
University of Michigan
2 Coursesβ€’49,597 learners

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Learner reviews

  • 5 stars

    83.24%

  • 4 stars

    10.74%

  • 3 stars

    2.36%

  • 2 stars

    1.63%

  • 1 star

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Showing 3 of 549

WA
Β·

Reviewed on Jul 16, 2019

I really like this lecturer, he gives lots of good examples and analogies for the principles taught in this course. Well done.

LM
Β·

Reviewed on May 16, 2020

A very good course in building the idea to a person regarding how the process of the building an product should go starting from user needs .

MV
Β·

Reviewed on Oct 11, 2020

This course has really exceeded my expectations, each of the exercises that are raised lead you to a complete understanding of the strategies to follow to understand the needs of the user.

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

ΒΉ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.