VOOZH about

URL: https://www.coursera.org/learn/virtual-negotiation-objections-and-closing-deals

⇱ Virtual Negotiation, Objections And Closing Deals | Coursera


Virtual Negotiation, Objections And Closing Deals

Ends soon! Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.

Virtual Negotiation, Objections And Closing Deals

Included with

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply negotiation frameworks that support productive remote sales discussions.

  • Use collaborative negotiation strategies to strengthen long-term customer relationships.

  • Manage objections confidently during digital sales conversations.

  • Guide buyers through virtual closing processes that support commitment and alignment.

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

June 2026

Assessments

10 assignments

Taught in English

Build your subject-matter expertise

This course is part of the Virtual Selling: Build Trust And Close More Deals Online Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 5 modules in this course

This course develops the negotiation, objection-handling, and closing strategies required to progress deals successfully within remote selling environments. Learners explore negotiation psychology, collaborative influence techniques, and customer-centric approaches that strengthen digital sales conversations and long-term client relationships. By the end of the course, learners will be able to negotiate more confidently online, manage objections effectively, and guide remote sales opportunities toward successful outcomes.

In this module, you’ll explore the foundations of collaborative negotiation and learn how to structure negotiations more effectively to build stronger relationships and achieve mutually beneficial outcomes. You’ll examine key negotiation principles including preparation, variables, bargaining strategy and collaborative discussion techniques. By the end of the module, you’ll be able to prepare and structure negotiations more confidently while applying practical frameworks that improve communication and agreement-building within professional environments.

What's included

38 videos1 reading2 assignments

38 videosTotal 96 minutes
  • Welcome And Course Overview6 minutes
  • Why Good Negotiation Practice Leads To Better Relationships3 minutes
  • Shameless Book Plug1 minute
  • Millie's Cookie Story7 minutes
  • Exercise 1: Intentions / Objectives For This Programme1 minute
  • Negotiation Is Not2 minutes
  • Distinguishing Negotiation From Haggling7 minutes
  • Exercise 2: Giving Structure To Your Negotiations1 minute
  • Step One – Preparing Yourself For Collaborative Negotiation6 minutes
  • Exercise 3: Securing Commitment To Negotiate1 minute
  • The 4 P's1 minute
  • The Importance Of Personality2 minutes
  • We, Then Me2 minutes
  • Exercise 4: The 4 P's1 minute
  • Step Two – Preparation: Understanding The Power Of Variables4 minutes
  • Video Examples Of Creativity In Variables3 minutes
  • Exercise 5: Understanding The Power Of Variables1 minute
  • Using The WIN Matrix3 minutes
  • Exercise 6: Write Your WIN Matrix2 minutes
  • Step Three – Understanding Your Partner's Point Of View1 minute
  • Example Story: Maps Of The World - Dyl's Den3 minutes
  • Exercise 7: Stepping Into Your Partner's Shoes1 minute
  • Step Four – Discussing4 minutes
  • Co-Active Listening: Are You Really Listening?2 minutes
  • The Power Of Pause1 minute
  • Exercise 8: Using Open Questions1 minute
  • Exercise 9: Going Above And Beyond Their Wildest Dreams1 minute
  • Exercise 10: Socratic Questioning4 minutes
  • Exercise 11: Creating A Discussion Agreement Statement1 minute
  • Step Five – Proposing5 minutes
  • Exercise 12: Putting Your Proposal Into Writing1 minute
  • Step Six – Bargaining2 minutes
  • Exercise 13: Creating A Bargaining Agreement Statement2 minutes
  • The Power Of Silence4 minutes
  • Exercise 14: Developing Your Time-Out Strategy1 minute
  • Step Seven – Agreeing4 minutes
  • The Written Columbo2 minutes
  • Exercise 15: Drafting An "Agreement In Principle"1 minute
1 readingTotal 10 minutes
  • Lesson Descriptions: Build Collaborative Negotiation Strategies And Prepare For Successful Outcomes10 minutes
2 assignmentsTotal 60 minutes
  • Collaborative Negotiation Knowledge Check30 minutes
  • Applying Collaborative Negotiation Strategies30 minutes

In this module, you’ll explore the psychological and behavioural aspects of negotiation, including personality profiling, persuasion techniques and common negotiation gambits. You’ll examine how personality traits influence communication, decision-making and bargaining behaviours while developing strategies that improve adaptability and influence during negotiations. By the end of the module, you’ll be able to manage negotiations more effectively by understanding personality dynamics, avoiding common negotiation traps and adapting your communication style to different situations.

What's included

21 videos2 readings2 assignments

21 videosTotal 53 minutes
  • Introduction: The Missing Link4 minutes
  • Exercise 16: Noticing Your Thinking2 minutes
  • What This Means In Your Negotiations3 minutes
  • Why Personality?5 minutes
  • Introducing The 4 Colours4 minutes
  • Introducing The 8 Aspects4 minutes
  • Inspiration Vs Discipline-Driven4 minutes
  • Exercise 17: Teddy Bear1 minute
  • Big Picture Vs Down To Earth3 minutes
  • Exercise 18: Football Club Trip1 minute
  • People-Focused Vs Outcome-Focused2 minutes
  • Splash App2 minutes
  • Exercise 19: Completing Your Own Assessment1 minute
  • Negotiation With Different Personality Types4 minutes
  • Using The Seven Steps At Home4 minutes
  • Nibbling: The Columbo2 minutes
  • The Flinch2 minutes
  • The Red Herring1 minute
  • Higher Authority1 minute
  • The Reluctant Buyer/Seller1 minute
  • The Best Of A Bad Choice1 minute
2 readingsTotal 20 minutes
  • Lesson Descriptions: Understand Personality, Negotiation Psychology And Advanced Bargaining Techniques10 minutes
  • Project: Structured Negotiation Practice10 minutes
2 assignmentsTotal 60 minutes
  • Negotiation Psychology And Bargaining Knowledge Check30 minutes
  • Applying Personality And Persuasion Techniques In Negotiation30 minutes

In this module, you’ll examine collaborative negotiation strategies that strengthen long-term customer relationships and improve commercial outcomes. You’ll explore approaches that support alignment, problem-solving and trust within remote negotiations. By the end of the module, you’ll be able to apply collaborative negotiation techniques more effectively during digital sales discussions.

What's included

7 videos4 readings2 assignments

7 videosTotal 46 minutes
  • Introduction10 minutes
  • Preparation, Preparation, Preparation8 minutes
  • Building Rapport And Active Listening In The Discussion Phase7 minutes
  • Crafting Irresistible Proposals Using Creative Variables7 minutes
  • Navigating The Bargaining Table4 minutes
  • Closing The Deal With Confidence5 minutes
  • Developing A Win-Win Mindset5 minutes
4 readingsTotal 40 minutes
  • Lesson Descriptions: Using Collaborative Strategies To Maximise Sales Success10 minutes
  • Worksheets: Collaborative Negotiation And Relationship Building10 minutes
  • Interactive Project10 minutes
  • Project: Collaborative Negotiation Strategy And Reflection 10 minutes
2 assignmentsTotal 40 minutes
  • Collaborative Negotiation And Stakeholder Alignment Knowledge Check30 minutes
  • Applying Collaborative Negotiation Techniques Within Remote Sales Discussions10 minutes

In this module, you’ll explore practical closing strategies that help guide buyers toward confident purchasing decisions within virtual selling environments. You’ll examine objection-handling techniques, buyer readiness signals and communication approaches that support commitment and progression. By the end of the module, you’ll be able to manage virtual closing conversations more effectively.

What's included

19 videos2 readings2 assignments

19 videosTotal 40 minutes
  • Introduction2 minutes
  • Everybody Sells3 minutes
  • Taking The Fear Out Of Selling2 minutes
  • Thought Exercise: Gut Feel1 minute
  • You Need To Believe2 minutes
  • Exercise: Jumping In The Customer’s Shoes3 minutes
  • Don't Focus On Closing2 minutes
  • ABC (Attunement, Buoyancy And Clarity)1 minute
  • Did You Always Dream of Being in Sales?2 minutes
  • Exercise: The Notebook1 minute
  • Maslow's Hierarchy Of Needs2 minutes
  • Learning From Coca-Cola2 minutes
  • Why The Buyer's State Of Mind Matters1 minute
  • Why Your State Of Mind Matters1 minute
  • Mood Fluctuations3 minutes
  • The Customer's Decision-Making Process3 minutes
  • Exercise: What Is The Customer Thinking?4 minutes
  • Prepare, Connect, Probe, Match, Agree, Close2 minutes
  • Checklist4 minutes
2 readingsTotal 20 minutes
  • Lesson Descriptions: Sales Techniques To Close More Deals10 minutes
  • Project: Mindful Sales Connection10 minutes
2 assignmentsTotal 25 minutes
  • Virtual Closing And Objection Handling Knowledge Check15 minutes
  • Applying Virtual Closing And Objection Handling Techniques10 minutes

In this module, you’ll examine customer-centric sales approaches that strengthen retention, loyalty and long-term relationship growth. You’ll explore communication strategies that improve customer understanding, trust and ongoing engagement across digital interactions. By the end of the module, you’ll be able to strengthen customer relationships more effectively within remote selling environments.

What's included

6 videos3 readings2 assignments

6 videosTotal 36 minutes
  • Sales-Driven Customer Success Manager: Merging Success And Sales Roles9 minutes
  • Onboarding To Advocacy: Cultivating Long-Term Customer Partnerships 6 minutes
  • Cross-Selling And Upselling Techniques For CSMs7 minutes
  • Measuring Success: KPIs for Customer Success4 minutes
  • Using Data To Drive Customer Engagement And Growth5 minutes
  • Collaborative Success: Aligning Sales And Customer Teams 4 minutes
3 readingsTotal 30 minutes
  • Lesson Descriptions: Implement A Customer-Centric Sales Strategy To Maximise Retention And Growth10 minutes
  • Worksheets: Customer Retention And Relationship Growth Strategies10 minutes
  • Project: Mastering Customer Success For Long-Term Growth10 minutes
2 assignmentsTotal 60 minutes
  • Customer Retention And Relationship Growth Knowledge Check30 minutes
  • Applying Customer Success And Retention Techniques30 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

The Expert Academy
16 Courses1,013 learners

Why people choose Coursera for their career

👁 Image

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
👁 Image

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
👁 Image

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
👁 Image

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,