Brand Identity and Vector Graphics
Ends soon! Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.
Brand Identity and Vector Graphics
This course is part of Xbox Graphic Designer Professional Certificate
3,033 already enrolled
Included with
Skills you'll gain
Tools you'll learn
Details to know
22 assignments
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Xbox
There are 4 modules in this course
This course develops graphic designs skills using Adobe IIllustrator and design sensibilities through effective feedback integration and iterative design processes. Learn to leverage constructive criticism to refine your work, experiment with diverse approaches, and ultimately achieve design excellence.
By the end of this course, you'll be able to: • Develop skills in creating visually appealing compositions using Adobe Illustrator. • Create logos and corporate symbols that effectively represent a brand. • Design brand identity materials, ensuring consistency across all design elements. • Complete a final project that demonstrates the ability to create cohesive visual design and branding materials for a video game using Adobe Illustrator. This is an introduction course, intended for aspiring graphic designers who want to gain essential skills in Adobe Illustrator and learn how to create professional-quality logos and branding materials, graphic designers seeking to specialize in branding, and anyone wanting to learn how to visually represent brands effectively and create consistent brand messaging across various platforms. To succeed in this course, you should have basic literacy, familiarity with basic design principles, and access to Adobe Illustrator.
This module lays the foundation for your graphic design skills, starting with the basics of Illustrator's interface and the power of vector shapes. Create and manipulate shapes, mastering essential tools like the Pen Tool and Pathfinder panel. Discover how to precisely align elements, add visual flair with strokes and fills, and even bring your designs to life with gradients.
What's included
23 videos6 readings5 assignments
23 videos•Total 83 minutes
- Welcome to Brand Identity and Vector Graphics•3 minutes
- Welcome to Illustrator•3 minutes
- Understanding vector shapes•2 minutes
- Creating documents in Illustrator•4 minutes
- Illustrator workspace part one•4 minutes
- Illustrator workspace part two•5 minutes
- Vector vs. Raster in Illustrator•3 minutes
- Layering for impact•4 minutes
- Paths and anchor points•3 minutes
- Paths and anchor points in Illustrator•4 minutes
- Shapes as building blocks•4 minutes
- Basic shapes in Illustrator•5 minutes
- Drawing with the pen tool•3 minutes
- From points to paths: How to control shapes•2 minutes
- Editing paths•3 minutes
- Selection tools available in Illustrator•3 minutes
- Use the selection tools in Illustrator•5 minutes
- Introduction to Pathfinder and shape builder•3 minutes
- Use the Pathfinder and shape builder tools in Illustrator•5 minutes
- Precision made easy: Rulers, grids, and guides•3 minutes
- Working with rulers, grids, and guides in Illustrator•4 minutes
- Introduction to strokes and fills in Illustrator•3 minutes
- Add style using strokes and fills in Illustrator•5 minutes
6 readings•Total 60 minutes
- Welcome to the Brand Identity and Vector Graphics syllabus•10 minutes
- Meet Chronoscopes Games•10 minutes
- Accessing Illustrator•10 minutes
- Differences between Photoshop and Illustrator•10 minutes
- Selection tools tips and tricks•10 minutes
- Exemplar: Chronoscope Games: Design a symbol or icon•10 minutes
5 assignments•Total 165 minutes
- Activity: Chronoscope Games: Design a symbol or icon•60 minutes
- Identify essential Illustrator tools•30 minutes
- Identify the Illustrator tools•15 minutes
- Activity: Chronoscope Games: Design an icon•45 minutes
- Recognize the basic shape essentials•15 minutes
This module provides the essential skills to create and manipulate shapes, text, and other elements in Adobe Illustrator. Learn how to use typography effectively, organize your artwork with layers and groups, apply transformations to create dynamic designs, achieve precise alignment, and add depth with gradients. Gain a solid understanding of various file formats and how to export your artwork for both web and print.
What's included
17 videos4 readings6 assignments
17 videos•Total 66 minutes
- Introduction Illustrator fundamentals: From shapes to designs•2 minutes
- Introducing typography in Illustrator•4 minutes
- Create and edit text in Illustrator•4 minutes
- Typography fundamentals: Key concepts for effective design•3 minutes
- Introducing layers and groups in Illustrator•3 minutes
- Manage layers and groups in Illustrator•5 minutes
- Introducing basic transformations in Illustrator•4 minutes
- Transformation techniques in Illustrator•4 minutes
- Introducing perfect alignment•2 minutes
- Use the Align panel in Illustrator•5 minutes
- Use the appearance panel and eyedropper tool in Illustrator•4 minutes
- Achieving balance in Adobe Illustrator•3 minutes
- Placement is power•3 minutes
- Colorful transitions: Introducing the gradient tool•4 minutes
- Create and edit gradients in Illustrator•5 minutes
- File formats and exporting: Preparing your artwork•3 minutes
- Export for web and print in Illustrator•6 minutes
4 readings•Total 40 minutes
- Outlining text: When and how to convert text to paths•10 minutes
- Visual balance and using contrast•10 minutes
- Graphic styles: Creating and applying reusable styles•10 minutes
- Exemplar: Chronoscope Games: Enhance your social media banner•10 minutes
6 assignments•Total 195 minutes
- Activity: Chronoscope Games: Design a social media banner•60 minutes
- Activity: Chronoscope Games: Enhance your social media banner•60 minutes
- Recognize how to create gradients•30 minutes
- Identfiy typography fundamenatals in Illustrator•15 minutes
- Recognize layers and groups in Illustrator•15 minutes
- Recognize transformation and appearance tools in Illustrator•15 minutes
This module teaches the essential principles of logo design and brand identity. Learn about the different types of logos, the psychology of shapes and colors, and the key characteristics of effective logo designs. Explore the concept of brand identity and how to create a cohesive and memorable brand presence through consistent visual communication.
What's included
24 videos6 readings7 assignments
24 videos•Total 79 minutes
- Introduction to effective logo design in Adobe Illustrator•3 minutes
- The 5 pillars of logo design•6 minutes
- Logo design fundamentals•3 minutes
- The psychology of shapes in logos•2 minutes
- Brainstorming logo concepts•3 minutes
- Simple yet effective logos•4 minutes
- Creating a timeless design•6 minutes
- The right fit•3 minutes
- The Microsoft brand universe•2 minutes
- Essential elements of logo design•3 minutes
- The logo creation process•2 minutes
- Logo design in Illustrator•4 minutes
- The impact of color in logos•2 minutes
- Building blocks of a brand•2 minutes
- The many faces of a brand•3 minutes
- Evolution of a brand•2 minutes
- Bringing brand identity to life in Illustrator part 1•5 minutes
- Bringing brand identity to life in Illustrator part 2•4 minutes
- Building a brand guide•3 minutes
- Fundamentals of brand identity•3 minutes
- Finding your voice•3 minutes
- The brand symphony•3 minutes
- Use of imagery in brand storytelling•3 minutes
- Brand storytelling through imagery•3 minutes
6 readings•Total 60 minutes
- Exemplar: Design the Project Chronos logo•10 minutes
- The psychology of brand consistency•10 minutes
- Why consistency matters and the cost of inconsistency•10 minutes
- Brand consistency: A visual guide•10 minutes
- The brand identity toolkit•10 minutes
- Exemplar: Create a brand identity for Project Chronos•10 minutes
7 assignments•Total 240 minutes
- Activity: Design the Project Chronos logo•60 minutes
- Activity: Create a brand identity for Project Chronos•90 minutes
- Recognize logo design and brand identity fundamentals•30 minutes
- 5 pillars of logo design and logo fundamentals•15 minutes
- Can you recognize principles for effective logo design?•15 minutes
- See if you can identify logo concepts•15 minutes
- Fundamentals of brand consistency•15 minutes
This module focuses on the crucial role of feedback and iteration in the design process. Learn how to effectively incorporate constructive criticism, refine your concepts, and ultimately create more impactful and successful designs. Practice using Illustrator's tools to iterate on your designs and achieve a polished final product that aligns with client expectations.
What's included
13 videos5 readings4 assignments1 discussion prompt
13 videos•Total 51 minutes
- Incorporate feedback in designs introduction•2 minutes
- Feedback is a gift•5 minutes
- Decoding feedback•4 minutes
- Asking clarifying questions•5 minutes
- Filtering and prioritizing•5 minutes
- Implementing feedback in Illustrator•4 minutes
- The feedback journey•2 minutes
- The power of iteration•3 minutes
- Experimentation and exploration•5 minutes
- The design evolution•3 minutes
- Documenting your process•5 minutes
- Presenting your iterations•4 minutes
- Knowing when to stop•5 minutes
5 readings•Total 50 minutes
- The designer's mindset: Embracing feedback•10 minutes
- Exemplar: Refine the Project Chronos logo •10 minutes
- The importance of self-critique•10 minutes
- Exemplar: Apply the ""Project Chronos"" brand•10 minutes
- Brand Identity and Vector Graphics Summary•10 minutes
4 assignments•Total 195 minutes
- Activity: Refine the Project Chronos logo•60 minutes
- Activity: Apply the "Project Chronos" brand•90 minutes
- Incorporating feedback and iteration on designs•30 minutes
- Do you know the importance of feedback?•15 minutes
1 discussion prompt•Total 10 minutes
- The power of feedback and iteration•10 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Explore more from Marketing
Course
Course
Why people choose Coursera for their career
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
More questions
Financial aid available,
