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Brand Identity and Vector Graphics

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Brand Identity and Vector Graphics

Instructor: Xbox

3,033 already enrolled

Included with

Gain insight into a topic and learn the fundamentals.
4.6

16 reviews

Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week

Gain insight into a topic and learn the fundamentals.
4.6

16 reviews

Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week

Build your Marketing expertise

This course is part of the Xbox Graphic Designer Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Xbox

There are 4 modules in this course

This course develops graphic designs skills using Adobe IIllustrator and design sensibilities through effective feedback integration and iterative design processes. Learn to leverage constructive criticism to refine your work, experiment with diverse approaches, and ultimately achieve design excellence.

By the end of this course, you'll be able to: • Develop skills in creating visually appealing compositions using Adobe Illustrator. • Create logos and corporate symbols that effectively represent a brand. • Design brand identity materials, ensuring consistency across all design elements. • Complete a final project that demonstrates the ability to create cohesive visual design and branding materials for a video game using Adobe Illustrator. This is an introduction course, intended for aspiring graphic designers who want to gain essential skills in Adobe Illustrator and learn how to create professional-quality logos and branding materials, graphic designers seeking to specialize in branding, and anyone wanting to learn how to visually represent brands effectively and create consistent brand messaging across various platforms. To succeed in this course, you should have basic literacy, familiarity with basic design principles, and access to Adobe Illustrator.

This module lays the foundation for your graphic design skills, starting with the basics of Illustrator's interface and the power of vector shapes. Create and manipulate shapes, mastering essential tools like the Pen Tool and Pathfinder panel. Discover how to precisely align elements, add visual flair with strokes and fills, and even bring your designs to life with gradients.

What's included

23 videos6 readings5 assignments

23 videosTotal 83 minutes
  • Welcome to Brand Identity and Vector Graphics3 minutes
  • Welcome to Illustrator3 minutes
  • Understanding vector shapes2 minutes
  • Creating documents in Illustrator4 minutes
  • Illustrator workspace part one4 minutes
  • Illustrator workspace part two5 minutes
  • Vector vs. Raster in Illustrator3 minutes
  • Layering for impact4 minutes
  • Paths and anchor points3 minutes
  • Paths and anchor points in Illustrator4 minutes
  • Shapes as building blocks4 minutes
  • Basic shapes in Illustrator5 minutes
  • Drawing with the pen tool3 minutes
  • From points to paths: How to control shapes2 minutes
  • Editing paths3 minutes
  • Selection tools available in Illustrator3 minutes
  • Use the selection tools in Illustrator5 minutes
  • Introduction to Pathfinder and shape builder3 minutes
  • Use the Pathfinder and shape builder tools in Illustrator5 minutes
  • Precision made easy: Rulers, grids, and guides3 minutes
  • Working with rulers, grids, and guides in Illustrator4 minutes
  • Introduction to strokes and fills in Illustrator3 minutes
  • Add style using strokes and fills in Illustrator5 minutes
6 readingsTotal 60 minutes
  • Welcome to the Brand Identity and Vector Graphics syllabus10 minutes
  • Meet Chronoscopes Games10 minutes
  • Accessing Illustrator10 minutes
  • Differences between Photoshop and Illustrator10 minutes
  • Selection tools tips and tricks10 minutes
  • Exemplar: Chronoscope Games: Design a symbol or icon10 minutes
5 assignmentsTotal 165 minutes
  • Activity: Chronoscope Games: Design a symbol or icon60 minutes
  • Identify essential Illustrator tools30 minutes
  • Identify the Illustrator tools15 minutes
  • Activity: Chronoscope Games: Design an icon45 minutes
  • Recognize the basic shape essentials15 minutes

This module provides the essential skills to create and manipulate shapes, text, and other elements in Adobe Illustrator. Learn how to use typography effectively, organize your artwork with layers and groups, apply transformations to create dynamic designs, achieve precise alignment, and add depth with gradients. Gain a solid understanding of various file formats and how to export your artwork for both web and print.

What's included

17 videos4 readings6 assignments

17 videosTotal 66 minutes
  • Introduction Illustrator fundamentals: From shapes to designs2 minutes
  • Introducing typography in Illustrator4 minutes
  • Create and edit text in Illustrator4 minutes
  • Typography fundamentals: Key concepts for effective design3 minutes
  • Introducing layers and groups in Illustrator3 minutes
  • Manage layers and groups in Illustrator5 minutes
  • Introducing basic transformations in Illustrator4 minutes
  • Transformation techniques in Illustrator4 minutes
  • Introducing perfect alignment2 minutes
  • Use the Align panel in Illustrator5 minutes
  • Use the appearance panel and eyedropper tool in Illustrator4 minutes
  • Achieving balance in Adobe Illustrator3 minutes
  • Placement is power3 minutes
  • Colorful transitions: Introducing the gradient tool4 minutes
  • Create and edit gradients in Illustrator5 minutes
  • File formats and exporting: Preparing your artwork3 minutes
  • Export for web and print in Illustrator6 minutes
4 readingsTotal 40 minutes
  • Outlining text: When and how to convert text to paths10 minutes
  • Visual balance and using contrast10 minutes
  • Graphic styles: Creating and applying reusable styles10 minutes
  • Exemplar: Chronoscope Games: Enhance your social media banner10 minutes
6 assignmentsTotal 195 minutes
  • Activity: Chronoscope Games: Design a social media banner60 minutes
  • Activity: Chronoscope Games: Enhance your social media banner60 minutes
  • Recognize how to create gradients30 minutes
  • Identfiy typography fundamenatals in Illustrator15 minutes
  • Recognize layers and groups in Illustrator15 minutes
  • Recognize transformation and appearance tools in Illustrator15 minutes

This module teaches the essential principles of logo design and brand identity. Learn about the different types of logos, the psychology of shapes and colors, and the key characteristics of effective logo designs. Explore the concept of brand identity and how to create a cohesive and memorable brand presence through consistent visual communication.

What's included

24 videos6 readings7 assignments

24 videosTotal 79 minutes
  • Introduction to effective logo design in Adobe Illustrator3 minutes
  • The 5 pillars of logo design6 minutes
  • Logo design fundamentals3 minutes
  • The psychology of shapes in logos2 minutes
  • Brainstorming logo concepts3 minutes
  • Simple yet effective logos4 minutes
  • Creating a timeless design6 minutes
  • The right fit3 minutes
  • The Microsoft brand universe2 minutes
  • Essential elements of logo design3 minutes
  • The logo creation process2 minutes
  • Logo design in Illustrator4 minutes
  • The impact of color in logos2 minutes
  • Building blocks of a brand2 minutes
  • The many faces of a brand3 minutes
  • Evolution of a brand2 minutes
  • Bringing brand identity to life in Illustrator part 15 minutes
  • Bringing brand identity to life in Illustrator part 24 minutes
  • Building a brand guide3 minutes
  • Fundamentals of brand identity3 minutes
  • Finding your voice3 minutes
  • The brand symphony3 minutes
  • Use of imagery in brand storytelling3 minutes
  • Brand storytelling through imagery3 minutes
6 readingsTotal 60 minutes
  • Exemplar: Design the Project Chronos logo10 minutes
  • The psychology of brand consistency10 minutes
  • Why consistency matters and the cost of inconsistency10 minutes
  • Brand consistency: A visual guide10 minutes
  • The brand identity toolkit10 minutes
  • Exemplar: Create a brand identity for Project Chronos10 minutes
7 assignmentsTotal 240 minutes
  • Activity: Design the Project Chronos logo60 minutes
  • Activity: Create a brand identity for Project Chronos90 minutes
  • Recognize logo design and brand identity fundamentals30 minutes
  • 5 pillars of logo design and logo fundamentals15 minutes
  • Can you recognize principles for effective logo design?15 minutes
  • See if you can identify logo concepts15 minutes
  • Fundamentals of brand consistency15 minutes

This module focuses on the crucial role of feedback and iteration in the design process. Learn how to effectively incorporate constructive criticism, refine your concepts, and ultimately create more impactful and successful designs. Practice using Illustrator's tools to iterate on your designs and achieve a polished final product that aligns with client expectations.

What's included

13 videos5 readings4 assignments1 discussion prompt

13 videosTotal 51 minutes
  • Incorporate feedback in designs introduction2 minutes
  • Feedback is a gift5 minutes
  • Decoding feedback4 minutes
  • Asking clarifying questions5 minutes
  • Filtering and prioritizing5 minutes
  • Implementing feedback in Illustrator4 minutes
  • The feedback journey2 minutes
  • The power of iteration3 minutes
  • Experimentation and exploration5 minutes
  • The design evolution3 minutes
  • Documenting your process5 minutes
  • Presenting your iterations4 minutes
  • Knowing when to stop5 minutes
5 readingsTotal 50 minutes
  • The designer's mindset: Embracing feedback10 minutes
  • Exemplar: Refine the Project Chronos logo 10 minutes
  • The importance of self-critique10 minutes
  • Exemplar: Apply the ""Project Chronos"" brand10 minutes
  • Brand Identity and Vector Graphics Summary10 minutes
4 assignmentsTotal 195 minutes
  • Activity: Refine the Project Chronos logo60 minutes
  • Activity: Apply the "Project Chronos" brand90 minutes
  • Incorporating feedback and iteration on designs30 minutes
  • Do you know the importance of feedback?15 minutes
1 discussion promptTotal 10 minutes
  • The power of feedback and iteration10 minutes

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

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