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URL: https://www.dynamicyield.com/blog/author/sivagabby/

⇱ Siva Gabbi, Author at Mastercard Dynamic Yield

All Posts by Siva Gabbi

At Dynamic Yield, Siva uses his background in banking, machine learning, and consulting to deliver the most value for both customers and prospects. He is passionate about technology and how it is adopted and uses his knowledge to come up with innovative ideas for solving the biggest problems.

👁 The Frequentist Approach to A/B Testing

Siva Gabbi

The Frequentist Approach to A/B Testing

While still commonly used today, is the Frequentist Approach to statistical inference within A/B testing the most effective? Let’s dive into the math.

👁 The Bayesian Approach to A/B Testing

Siva Gabbi

The Bayesian Approach to A/B Testing

Known for being less restrictive, highly intuitive, and more reliable, let’s dive into the math behind the Bayesian Approach to statistical inference and find out why.