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โ‡ฑ Our Story โ€” Equativ


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More Expertise =
More Effective Ads

Thereโ€™s a simple reason weโ€™re the most trusted independent ad tech platform: our mission hasnโ€™t changed. While weโ€™ve been around for over 20 years, weโ€™ve always been dedicated to making advertising better and smarter.

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This leads to better marketing results for you, while consumers benefit from an improved and elevated advertising experience.

Learn about our solutions

Collaborative. Independent. Innovative.

These values are core to who we are. Born as Smart AdServer within a premium publisher that developed its own ad server, weโ€™ve always believed in transparency, fairness, and efficiency for all.

Working alongside advertisers, publishers, broadcasters, and rights owners for the last two decades, we deeply understand what each really needs. And we continually innovate to meet those needs while providing honesty, quality, and respect in all we do.

That commitment to excellence in product development, combined with key strategic acquisitions has fueled our growth as a vertically integrated industry leader.

2022
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Serverside.AI

CTV Ad-Serving

2024
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Kamino Retail

Retail Media Ad-Serving

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The End-to-End Media Platform Powering Attention, Quality and Outcomes

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