How Dub Builds AI Affiliate Landing Pages with Firecrawl
Eric CiarlaAug 13, 2025
Dub uses Firecrawl to power their AI page builder, turning any company website into an affiliate program landing page in seconds.
What is Dub? Dub is the modern link attribution platform for short links, conversion tracking, and affiliate programs.
When you're building AI features on top of live web data, the quality of the output depends entirely on the quality of the input. Messy HTML and inconsistent formatting upstream means broken results downstream.
Steven Tey, Founder & CEO at Dub.co, and his team understand this well. When they soft-launched their AI page builder for Dub Partners, they needed a reliable way to scrape landing page data. That's where Firecrawl came in.
How does Dub's AI page builder work?
The AI page builder transforms any company website into an affiliate program landing page in seconds. The process is straightforward.
Firecrawl scrapes the landing page data and returns clean markdown. That markdown feeds into Claude Sonnet 4. From there, structured JSON is generated that matches Dub's landing page schema exactly.
What makes Firecrawl essential for Dub?
What makes Firecrawl the right fit is how it handles the messy reality of web data. No parsing HTML. No dealing with inconsistent formatting.
Just structured markdown that feeds perfectly into our AI models.
— Steven Tey, Founder & CEO, Dub
The result is a pipeline where any website becomes usable AI input without extra cleanup work. As Steven puts it:
Firecrawl makes building AI features with web data ridiculously simple by turning any website into clean, structured data.
Ready to power your AI application with reliable web data? Try Firecrawl and ship faster.
Frequently Asked Questions
How does Dub use Firecrawl?
Dub uses Firecrawl to scrape landing page data for their AI page builder. Firecrawl returns clean markdown, which feeds into Claude Sonnet 4 to generate structured JSON that matches Dub's landing page schema.
What problem does Firecrawl solve for Dub?
Firecrawl turns messy web data into clean, AI-ready markdown, eliminating the need to parse HTML or handle inconsistent formatting before passing content to AI models.
What does the result look like for Dub Partners users?
Any company website can be transformed into an affiliate program landing page in seconds, without writing custom scraping code.
