About this event
If you’re an agency owner, project leader, or resource manager, you know that getting utilization right is not as straightforward as plugging numbers into a spreadsheet.
Even with a seemingly perfect business formula, reality doesn’t often match expectations: some team members may be overwhelmed while others are underutilized—and despite projections of healthy profits, you may still be losing money.
But it doesn’t have to be this way.
In this expert-led virtual session, learn how to:
- Develop utilization definitions and metrics that align with your business’ unique needs and context
- Set realistic and achievable utilization targets to increase profit
- Avoid common mistakes that cause overwork and disengagement
- Use tools to measure and manage utilization effectively—saving you both time and money
Meet your speakers
👁 Portrait of Siobhan Hayes, Head of Marketing at Float.
Siobhan Hayes
Head of Marketing
Your Float host
As the Director of Marketing at Float, Siobhan leads a global team to drive awareness, growth, and customer engagement for the #1 rated resource management software. Since joining in 2019, Siobhan has helped shape a values-driven brand and a standout product experience that supports professional services teams around the world.
Marcel Petitpas is the CEO and Co-Founder of Parakeeto, a company dedicated to helping agencies measure and enhance their profitability. As a consultant specializing in Agency Profitability Optimization, he has helped thousands of agencies and professional services firms worldwide track the right metrics and improve their profitability.
Nick Patterson is the Founder and Co-CEO of Storm & Shelter, a production house that’s been creating high-quality content for nearly 12 years. He blends creative ambition with solid operations, ensuring the team can focus on what they do best—delivering top-tier work for brands like Twitter, Yamaha, BT, and O2.
Marcel Petitpas is the CEO and Co-Founder of Parakeeto, a company dedicated to helping agencies measure and enhance their profitability. As a consultant specializing in Agency Profitability Optimization, he has helped thousands of agencies and professional services firms worldwide track the right metrics and improve their profitability.
Nick Patterson is the Founder and Co-CEO of Storm & Shelter, a production house that’s been creating high-quality content for nearly 12 years. He blends creative ambition with solid operations, ensuring the team can focus on what they do best—delivering top-tier work for brands like Twitter, Yamaha, BT, and O2.
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Your CRM, spreadsheets, PM and finance tools can’t show you who’s doing what, what’s on track, or what’s next. Float does.
