Hiring a Pardot Consultant can be challenging because this marketing automation specialist needs to be proficient in the technical aspects of the role, as well as creativity and project management. Also known as Salesforce Marketing Automation Consultants, there are increasing demands placed on these individuals as Pardot moves on to the core Salesforce platform and adds new capabilities.

To help your search for the perfect candidate, we put together a sample job description for Pardot Consultants, including an overview of the responsibilities, required qualifications, and desirable abilities. It also includes a list of common job benefits Salesforce candidates seek, salary expectations, and suggested interview process.

Feel free to take this template and make it your own!

Verified by:

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Tom Ryan

Founder, MarCloud Consulting.

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Jake Bond

Executive Director, MarCloud Consulting.

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Ben LaMothe

Pardot Solutions Architect

Pardot Consultant

Thanks for your interest in [your company name], we are pleased to share that we have the following role available.

*As Pardot increasingly relies on core Salesforce knowledge, Pardot Consultants are sometimes referred to as “Salesforce Marketing Automation Consultants”. This should not be confused with Salesforce Marketing Cloud Consultants.

A note about Salesforce salaries: the average salary for a marketing automation consultant in the US is $89,000 for junior-level consultants and $109,000 for senior-level. In the UK, Pardot Specialists earn £30,000 – 35,000 when at a junior-level and £40,000 – 45,000 when at a consultant level. One single figure without context can be misleading – there will be a significant difference in the salaries based on certain factors. Our salary guide aims to explain the influencing factors behind the numbers, such as experience, location, certifications, and others.

About us:

Insert a paragraph about your organisation – just like you would write on the ‘what we do’ section of your website. You should also include who your customers are, and a small pitch on your vision.

About the role:

As a Pardot Consultant, you will be leading Pardot implementations, involved across the entire project lifecycle, including presales and discovery. An integral part of your role will be working with clients to further maximize their usage of Pardot. You will act as a trusted source of knowledge to advise clients in line with Pardot best practice and its growing number of capabilities to ultimately build a vision for their Pardot usage roadmap.

Don’t forget to include which benefits you can offer prospective employees. Of course, this will be different from one organization to the next, even by role. Which benefits are Salesforce professionals attracted to? One global survey of Salesforce professionals found that the most sought after benefits were 13th-month pay/year-end bonus (29%), free internet 26%, gym membership/fitness expense allowance (21%), 4 weeks or more paid time off (20%). 

These ‘perks’ are, of course, outside of the most common benefits that come with Salesforce roles (in order of prevalence):

Responsibilities

This is a varied delivery role, with the following responsibilities:

• Experience in Pardot implementation, configuration, data migration, and working with the Salesforce Connector.
• Lead requirements gathering, solution design, and contributing to statements of work,
• Communicate project outcomes to client-side project stakeholders,
• Conduct user training and actively promote user adoption of Pardot,
• Design, implement, and monitor for automated campaigns across email and web, and advise clients on how to optimize further.
• Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.
• Experience in reporting and analyzing campaign activity using Pardot reports, B2B Marketing Analytics (desirable), and can make recommendations to the business.
• Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.
• Sales Cloud knowledge and ability to set up features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.
• Familiarity with non-native Pardot integrations (e.g. Zoom, Zapier)

Required Qualifications and Background

• At least 2 years experience in delivering Salesforce or marketing automation projects
• Successfully completed at least two Pardot implementations
• At least 2 years experience working hands-on with Pardot,
• Certified Pardot Specialist
• Certified Pardot Consultant
• At least 2 years B2B marketing experience, ideally at agency level.

Knowledge, Skills, and Abilities

Required:

• B2B Marketing experience either client-side or agency
• Has a ‘can-do’ attitude and a good team player.
• Excellent communication skills, written, verbal, and interactive when online,
• Able to liaise with stakeholders, particularly marketing leadership on the client-side.
• Has a good understanding and strong interest in marketing technology and systems.
• Has a keen interest in how systems work, a curiosity towards how systems interlink, and excitement towards optimizing processes.
• Confidence to question how things are and strive to optimize them.
• Adept at communicating with the business, technical & user communities.
• Versatile and easily adaptable to changing workloads. Being agile is key!
• Ability to work both autonomously and collaboratively.
• Self-awareness and ability to identify weaknesses/strengths so clients rarely see mistakes
• Experience with mapping and implementing end-to-end marketing campaign
• Attention to detail and the awareness to test everything that you do thoroughly and accurately.
• Ability to “think on your feet” and project confidence

Desirable/bonus:

• B2B Marketing Agency experience
• A University degree in Marketing or Tech-related subject
• Certified Salesforce Administrator
• Knowledge of HTML or CSS for creating landing pages, forms, and email templates.
• Experience using the Pardot API to integrate third-party systems.
• Experience with other marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, or Hubspot.
• Experience with Google Analytics, SEO, PPC, Social Media marketing.
• Active in the Salesforce Trailblazer community.

About the person:

• Analytical approach to work
• Personable/likeable and able to quickly build rapport with people
• Driven and eager to learn
• Enjoys solving problems
• Optimistic and thick-skinned (takes criticism well)
• Highly organized and able to multitask.

What You’ll Get

Don’t forget to include which benefits you can offer prospective employees. Of course, this will be different from one organization to the next, even by role. Which benefits are Salesforce professionals attracted to? One global survey of Salesforce professionals found that the most sought after benefits were 13th-month pay/year-end bonus (29%), free internet 26%, gym membership/fitness expense allowance (21%), 4 weeks or more paid time off (20%).

These ‘perks’ are, of course, outside of the most common benefits that come with Salesforce roles (in order of prevalence):

• Competitive salary – reviewed annually
• Bonus
• Company laptop
• Health and medical insurance
• Homeworking
• Retirement savings plan/401(k)
• Match/pension contributions
• Dental plan
• Casual dress policy
• Life insurance
• Training and development opportunities
• Flexible working hours
• Certification exam vouchers
• Charity/volunteer days
• 2 weeks off at Christmas on top of standard 20 days and public holidays
• Work-life balance – option to shape your life around work e.g travel and work, extra holiday
• Opportunity to work with some of the largest B2B companies in the world.

Here’s an example of what you could write:

At [your company name] you can expect to join a warm and welcoming team in a business that wants you to succeed. Employee satisfaction is of paramount importance to us and we show this through a wide range of benefits including working from home, flexible working hours, [X] days holiday per annum, [enter other key benefits]. We know how important the role of junior Salesforce Developer is to our business and are committed to supporting your personal and professional development. We’ll do this by paying for [X] Salesforce certifications per year and reimbursing study costs up to [X]. In addition, we are supportive of you attending both Salesforce and Salesforce Community events, meaning you can attend during working hours and can be reimbursed up to [X] for costs associated with attending i.e. ticket cost.

Include a summary of your organisation to wrap up the job description. Here you should also mention the ‘softer’ benefits of working for your organisation that appeal to a candidate’s aspirations, such as growth potential, colleagues, company culture, and more. Your aim is to ‘re-sell’ the role after going through all the bullet-pointed roles and responsibilities – here is your chance to add a touch of colour!

Example Interview Process

1. CV submission and review.
2. Initial interview: with up to 2 people. Sharing more about what we do, and getting to know you – your motivations, personality and background.
3. Second stage interview: solve and present back the solution to a business scenario provided.
4. Decision.

The Author