Dear Li Hua, we brought back letters that were 20 years in the making! The βglobal villageβ we dreamed of as children has suddenly come to life before our eyes. Thank you to every friend who wrote back to Li Huaβs letter. We have always been connected β€ #REDnote#globalvillage
rednote
405 posts
inspire lives
Joined January 2019
- "The apartment may be rented, but life isn't"βyoung Chinese renters are keen to create beautiful homes despite not owning their places. This has led to a #DIY#interiordesign trend, with 469M views for the topic βRented apartment #renovationβ on #Xiaohongshu. Find out more below!
- We are honored to welcome our distinguished guests from New Zealand. At todayβs launch event held in Shanghai, Xiaohongshu's partnership with @PureNewZealand was officially announced. We are excited to invite more users to experience the charm of NZ on #Xiaohongshu in the future!
- Young Chinese consumers have βupgradedβ cycling into a serious hobby, which they are in turn willing to splurge on. On #Xiaohongshu, the topic βcyclingβ has close to 22M views while searches related to #cycling in Q1 2022 have increased over 230% YoY. Read on to find out more!
- #Ultimate frisbee has taken off in China, fueled by #Xiaohongshu which has created awareness around the accessibility and attractiveness of the #sport. In 2021, posts on #frisbee increased 6 times YoY and in Q1 2022, searches for frisbee rose 17 times YoY. Find out more below!
- Young Chinese #consumers are increasingly excited about #handmade#art and #craft, which has sparked the growth of the industry. At the center of it all is #Xiaohongshu, which serves as a bridge to connect #artisans and consumers, empowering artisans to make a living online.
- This autumn, the very first lip mud #product from Colorkey ηζηͺ launched to great success, with #sales exceeding 1M in 3 days, proving the success of the brand's product co-creation #collaboration with #Xiaohongshu, and highlighting our value to #businesses beyond #marketing.
- This year, #Xiaohongshu launched our "Emerging #Brands Support Program" to help #SMEs find new growth opportunities in the Chinese market. Find out how a ginseng food startup, an established mom-and-baby brand and a French dessert brand achieved breakthroughs with this program.
- With #NewYear around the corner, #Xiaohongshu is sharing our annual #lifestyle trends report for 2023. #Trends from building local communities π to tasting local flavors π to going for tea π΅ are expected to be popular among young Chinese #consumers and impact #society.
- Coffee has become mainstream in China and Yongpu Coffee, which propelled #coffee into a household staple by making it "convenient and enjoyable", has played a key role in this shift. Find out how the brand connected with consumers on #Xiaohongshu to influence its product journey.
- When tapping on #Xiaohongshu for product #marketing, #sports shoe brand fajo saw the benefit of enabling seamless transactions in the platform where users learn about the product. In the first 20 days of operating their store, fajo completed 1.3M transactions. Read on for more!
- Is #glamping in China a money-making #industry? What are some opportunities for brands to tap on? As glamping explodes in popularity, hereβs a look at the #trending topic through the lens of #Xiaohongshu, from the size of the market to emerging trends and brands.
- New-style tea, convenience store cocktails, plant-based milk #coffee and DIY #drinks -- these trends on #Xiaohongshu are stirring up the #beverage industry in China. In this report, find out what drinks get young Chinese consumers excited and how brands can leverage these trends.
- As the children of fruit #farmers move from the countryside to cities for work, they are using their Internet savviness to help their families sell seasonal #fruits on #Xiaohongshu, therefore being dubbed "#urban 2nd gen fruit farmers". Read on to find out what inspires them.
