Local Business Lead Enrichment

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Find local businesses by niche + location, then enrich with email, phone, social profiles, tech stack, and a transparent lead score. The complete lead list -- not just a raw scrape.

What This Does

Most "Google Maps scrapers" give you a spreadsheet of names and addresses. This actor gives you a finished lead list ready for outreach:

1. Collects businesses from Google Maps by niche + city/state
2. Deduplicates by Place ID, phone, website domain, and name
3. Enriches each lead's website for email, social profiles, and tech stack
4. Scores every lead 0-100 with a transparent per-factor breakdown
5. Exports structured, CRM-ready data

Input

Example Input

{
"businessType":"pool builders",
"location":"Phoenix, AZ",
"maxResults":500,
"enrichDepth":"full",
"minRating":3.5
}

Output

Lead Row

{
"businessName":"ABC Pools & Spas",
"category":"Swimming pool contractor",
"address":"1234 E Camelback Rd",
"city":"Phoenix",
"state":"AZ",
"zipCode":"85016",
"phone":"(602) 555-0123",
"website":"https://abcpools.com",
"email":"info@abcpools.com",
"emailConfidence":"mailto",
"googleRating":4.7,
"reviewCount":138,
"googleMapsUrl":"https://www.google.com/maps/place/...",
"placeId":"ChIJ...",
"facebook":"https://facebook.com/abcpools",
"instagram":"https://instagram.com/abcpools",
"linkedin":"https://linkedin.com/company/abc-pools",
"twitter":null,
"youtube":null,
"tiktok":null,
"techStack":["WordPress","Elementor","Google Analytics","reCAPTCHA"],
"leadScore":87,
"scoreBreakdown":{
"reputation":25,
"reachability":27,
"digitalMaturity":15,
"opportunity":20
},
"enrichmentStatus":"full",
"scrapedAt":"2026-06-18T12:00:00.000Z"
}

Run Summary

Saved to key-value store as RUN_SUMMARY:

{
"query":"pool builders in Phoenix, AZ",
"totalLeads":247,
"enrichedLeads":198,
"withEmail":142,
"withPhone":231,
"withWebsite":198,
"withSocials":167,
"avgLeadScore":64,
"topLeads":[...]
}

Lead Score (0-100)

The score is transparent and broken into four factors:

High score (70+): Established business with good reputation and digital presence. Opportunity score: Businesses with great reviews but weak tech stack -- ideal prospects for agencies selling websites, SEO, CRM, or marketing services.

Enrichment Depth

Basic Mode (enrichDepth: "basic")

• Name, address, phone, rating, reviews from Google Maps
• No website crawling
• Fast, low cost
• Best for: initial prospecting, volume lists

Full Mode (enrichDepth: "full")

• Everything in basic, plus:
• Email extraction (with confidence: mailto, contact_page, pattern)
• Social profiles: Facebook, Instagram, LinkedIn, Twitter/X, YouTube, TikTok
• Tech stack detection (30+ technologies)
• Lead scoring with breakdown
• Best for: qualified outreach lists, agency prospecting

Dataset Views

Three pre-built views in the Apify Console:

1. Lead List - Business, phone, email, website, rating, score
2. Enriched Details - Full enrichment data with socials, tech stack, score breakdown
3. Location View - Addresses and Google Maps links

Use Cases

For Lead Gen Agencies

Search for businesses with high reviews but low digital maturity (high opportunity score). These are your ideal clients.

{
"businessType":"roofers",
"location":"Dallas, TX",
"maxResults":500,
"enrichDepth":"full",
"minRating":4.0
}

For Local SEO

Build prospect lists of businesses in specific niches. Filter by those without analytics or modern CMS.

{
"businessType":"dentists",
"location":"Miami, FL",
"maxResults":200,
"enrichDepth":"full"
}

For SaaS Sales

Find businesses using (or not using) specific tools. Export and filter by tech stack.

{
"businessType":"HVAC contractors",
"location":"Chicago, IL",
"maxResults":300,
"enrichDepth":"full"
}

Pricing

• Basic leads: ~$5 per 1,000 results
• Enriched leads: ~$15 per 1,000 results
• Pricing depends on Apify platform compute and proxy usage

Technical Notes

• Uses Playwright for Google Maps (requires JS rendering)
• Residential proxies recommended for best results
• Rate-limited to avoid blocks
• Deduplication by Place ID, phone, domain, and business name
• All leads sorted by lead score (highest first)

Support

For issues or feature requests, contact the author or open an issue on the actor's page.