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GEO Visibility Score — AI Brand Monitoring

GEO Visibility Score measures how often your brand appears in ChatGPT, Claude, Gemini, and Perplexity responses — and computes a single GEO Score (0–100) you can track over time. Get mention rate, citation rate, Share of Voice vs competitors, gap analysis, and 5 actionable recommendations to improve your AI visibility.

The AI equivalent of Google Search Console, for generative engines.

⭐ Found this useful? Click the Bookmark button at the top of this page — it helps the scraper stay visible to others who need it. Takes 1 click. No signup beyond your existing Apify account.

What can GEO Visibility Score measure about your brand?

• 📈 GEO Score (0–100) — a single composite score combining mention rate, citation rate, position quality, and platform coverage
• 🗣️ Mention rate — % of AI responses that mention your brand
• 🔗 Citation rate — % of responses that cite your domain as a source
• 📡 Platform coverage — which AI platforms mention you (GPT-4o, Claude, Gemini, Perplexity)
• ⚔️ Share of Voice — how your mention rate compares to competitors across the same prompts
• 🕳️ Gap analysis — exact prompts where competitors appear but you don't
• 💡 Recommendations — 5 specific actions tailored to your gaps (content to create, pages to build, citations to earn)

What data does GEO Visibility Score extract?

How to measure your AI brand visibility

1. Create a free Apify account
2. Open GEO Visibility Score in Apify Store
3. Enter your brand name, domain, and keywords (e.g. Notion, notion.so, ["project management", "team wiki"])
4. Add your OpenRouter API key (get one free at openrouter.ai/keys)
5. Click Start — typical run takes 1–3 minutes
6. Download your GEO report in JSON, CSV, or Excel

Schedule weekly runs to track your score over time as you publish new content.

How much does it cost to measure AI brand visibility?

$0.05 per prompt analyzed via Apify Pay-Per-Event. Plus your own OpenRouter API usage (typically $0.001–0.005 per prompt).

Apify costs are charged per event. OpenRouter costs are deducted from your own API key balance. No monthly subscription for either.

Tip: Set promptsPerKeyword: 3 and use 2–3 keywords for a $1 test run.

Input

Output example

{
"_type":"geo_visibility_report",
"brand":"Notion",
"domain":"notion.so",
"date":"2026-03-28T14:30:00Z",
"geo_score":72,
"mention_rate":68.5,
"citation_rate":22.0,
"platform_coverage":100.0,
"llms_tested":["openai/gpt-4o-mini","anthropic/claude-haiku-4.5","google/gemini-2.0-flash-001"],
"share_of_voice":{
"Notion":48.2,
"Asana":31.5,
"Trello":20.3
},
"gaps":[
{
"prompt":"Best project management tool for remote teams",
"llm":"gpt-4o-mini",
"competitors_present":["Asana","Monday.com"],
"brand_mentioned":false
}
],
"recommendations":[
"Create a dedicated page comparing Notion vs Asana for remote teams — it's a common AI prompt where you're currently absent.",
"Add /llms.txt to notion.so with a Markdown summary of key use cases.",
"Earn citations in at least 3 SaaS review publications (G2, Capterra, Product Hunt) to improve citation rate.",
"Publish a comprehensive FAQ page targeting 'project management for remote teams' with Schema.org FAQ markup.",
"Ensure GPTBot and ClaudeBot are allowed in robots.txt and not rate-limited."
]
}

Use GEO Visibility Score via API

Track your GEO Score programmatically, integrate with your analytics dashboard, or trigger runs from CI/CD after publishing new content.

Python:

import requests, time
token ="YOUR_APIFY_TOKEN"
# Start a run
run = requests.post(
"https://api.apify.com/v2/acts/dltik~geo-visibility-score/runs",
 headers={"Authorization":f"Bearer {token}"},
 json={
"brand":"Notion",
"domain":"notion.so",
"keywords":["project management","team wiki"],
"openrouterApiKey":"YOUR_OPENROUTER_KEY"
}
).json()
run_id = run["data"]["id"]
# Wait and fetch results
time.sleep(90)
results = requests.get(
f"https://api.apify.com/v2/acts/dltik~geo-visibility-score/runs/{run_id}/dataset/items",
 headers={"Authorization":f"Bearer {token}"}
).json()
print(f"GEO Score: {results[0]['geo_score']}/100")

curl:

curl-X POST "https://api.apify.com/v2/acts/dltik~geo-visibility-score/runs"\
-H"Authorization: Bearer YOUR_APIFY_TOKEN"\
-H"Content-Type: application/json"\
-d'{
 "brand": "Notion",
 "domain": "notion.so",
 "keywords": ["project management"],
 "openrouterApiKey": "YOUR_OPENROUTER_KEY"
 }'

Schedule weekly GEO Score monitoring

Use Apify Schedules to run GEO Visibility Score every Monday and track your score trend over time. Connect to Google Sheets, Slack, or Zapier via webhooks to get weekly reports automatically.

FAQ

What is a GEO Score? GEO Score is a composite metric (0–100) that combines brand mention rate, domain citation rate, position quality (how prominently you're mentioned), and platform coverage (how many AI models mention you). 70+ is good, 50–69 needs work, below 50 means you're nearly invisible to AI.

How is this different from Semrush AI Visibility? Semrush AI Visibility costs $99+/month and only tracks a fixed set of queries. GEO Visibility Score runs on your own keywords, uses your own API keys, costs a few dollars per run, and gives you full raw data. You can also schedule it as often as you like.

Which LLMs do you query? By default: GPT-4o Mini (OpenAI), Claude Haiku (Anthropic), and Gemini Flash (Google). Optionally: Perplexity. All accessed via OpenRouter with your own API key.

I have a high GEO Score but no Perplexity citations. Why? Perplexity citations depend on whether your domain is indexed by Bing (which Perplexity uses). Check your Bing Webmaster Tools, and ensure PerplexityBot is allowed in robots.txt. You can use GEO Site Audit to verify bot access.

My brand name has multiple words or special characters. What should I enter? Enter the brand name exactly as it appears in writing (e.g. Monday.com, HubSpot). Use brandAliases for abbreviations or alternate spellings (e.g. ["monday", "monday dot com"]).

Can I run this for multiple brands at once? Start one run per brand. With Apify's API you can trigger them in parallel and aggregate results in your own dashboard.

I need a custom integration or white-label report. Open an issue on the Issues tab or contact us through Apify.

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