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Semrush Website Overview Actor

Pull public traffic analytics from Semrush for any list of domains — visits, authority score, backlinks, top keywords, top competitors, country split, and device split. One record per domain, no account required.

Why use this actor

• No account or API key needed — all data comes from Semrush's publicly accessible overview pages.
• Traffic estimates at a glance — monthly visit counts plus month-over-month change for every domain you submit.
• Authority score and backlinks — Semrush's 0–100 authority rating and total inbound link count in every record.
• Top keywords and competitors — see which search terms drive the most organic traffic and which sites compete for the same audience.
• Country and device breakdown — understand where visitors come from and whether they use desktop or mobile.
• Stable JSON output — every run produces the same field names and types, ready to load into a database, spreadsheet, or downstream pipeline.

How it works

1. You provide a list of domains (e.g. apple.com, github.com).
2. The actor fetches the public overview page for each domain and extracts all available metrics.
3. Each domain produces exactly one output record — whether the lookup succeeds or the domain is not found.
4. Results appear in your dataset as structured JSON, ready to download as JSON, CSV, or Excel.

You do not need to manage browsers, proxies, or rate limiting — the actor handles all of that automatically.

Input

{
"domains":["apple.com","github.com"],
"maxConcurrency":3,
"requestDelayMs":500,
"proxyConfiguration":{"useApifyProxy":false}
}

Output

One record per domain. Example for apple.com and github.com (arrays truncated):

[
{
"_input":"apple.com",
"_source":"S1-website-rsc",
"_scrapedAt":"2026-06-10T12:15:19Z",
"recordType":"DOMAIN_OVERVIEW",
"domain":"apple.com",
"brandName":"Apple",
"displayDate":"2026-04-01",
"visits":635764958,
"visitsDiffPct":-0.2518,
"pagesPerVisit":3.2304,
"timeOnSiteSeconds":469,
"bounceRate":0.5892,
"authorityScore":100,
"backlinks":6452600472,
"referringDomains":5792563,
"googlePenaltyRisk":"Low",
"topKeywords":[
{"keyword":"apple","position":1,"searchVolume":4090000,"cpc":0.36,"trafficPct":0.0179},
{"keyword":"facebook","position":3,"searchVolume":101000000,"cpc":9.17,"trafficPct":0.0099},
"... 2 more"
],
"competitors":[
{"name":"google.com","relevance":0.31,"visits":93834069957},
{"name":"imdb.com","relevance":0.18,"visits":703158376},
{"name":"spotify.com","relevance":0.18,"visits":831606418}
],
"trafficByCountry":[
{"country":"US","countryName":"United States","traffic":209474156,"trafficShare":0.3295},
{"country":"GB","countryName":"United Kingdom","traffic":44046719,"trafficShare":0.0693},
"... more"
],
"trafficByDevice":[
{"displayDate":"2026-04-01","visits":635764958,"desktopVisits":285026150,"mobileVisits":350738808},
"... 1 more"
],
"visitsHistory":[
{"displayDate":"2026-04-01","visits":635764958},
{"displayDate":"2026-03-01","visits":849715801},
{"displayDate":"2026-02-01","visits":624525130}
],
"backlinksHistory":[
{"displayDate":"2026-04-01","backlinks":6452600472},
"... 2 more"
],
"organicSearchVisits":941734597,
"paidSearchVisits":6347539,
"searchTrafficHistory":[
{"displayDate":"2026-04-15","organic":941734597,"paid":6347539,"total":948082136},
"... 1 more"
]
},
{
"_input":"github.com",
"_source":"S1-website-rsc",
"_scrapedAt":"2026-06-10T12:15:20Z",
"recordType":"DOMAIN_OVERVIEW",
"domain":"github.com",
"brandName":"GitHub",
"displayDate":"2026-04-01",
"visits":934714141,
"visitsDiffPct":-0.1259,
"authorityScore":100,
"backlinks":9151702027,
"referringDomains":3787533,
"googlePenaltyRisk":"Low",
"topKeywords":[
{"keyword":"github","position":1,"searchVolume":1000000,"cpc":2.47,"trafficPct":0.0474},
"... 4 more"
],
"competitors":[
{"name":"stackoverflow.com","relevance":0.27,"visits":41797828},
"... 2 more"
]
}
]

Output field reference

Error records

If a domain cannot be found or a transient error occurs, the actor still emits one record for that domain — it will have an _error field instead of metrics. This makes failures visible in your dataset rather than silently missing rows.

Limitations

Semrush's public overview page only includes a preview of the full data available to paid Semrush subscribers:

For deeper analysis, see the official Semrush API (paid subscription required).

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