Build Adobe Analytics-Connected Dashboards Using Zoho Analytics

Zoho Analytics is a modern BI and Analytics platform that allows you to connect and analyze your data, while also creating visualizations and dashboards to discover hidden insights. When paired with CData Connect AI, Zoho Analytics provides instant, cloud-to-cloud access to Adobe Analytics data for reporting and analytics. This article demonstrates how to connect to Adobe Analytics using Connect AI and analyze Adobe Analytics data by creating dashboards in Zoho Analytics.

CData Connect AI provides a pure cloud-to-cloud interface for Adobe Analytics, allowing you to analyze Adobe Analytics data in Zoho Analytics — without replicating the data to a natively supported database. Using optimized data processing out of the box, CData Connect AI pushes all supported SQL operations (filters, JOINs, etc.) directly to Adobe Analytics, leveraging server-side processing to return the requested Adobe Analytics data quickly.

Configure Adobe Analytics Connectivity for Zoho Analytics

Connectivity to Adobe Analytics from Zoho Analytics is made possible through CData Connect AI. To work with Adobe Analytics data from Zoho Analytics, we start by creating and configuring a Adobe Analytics connection.

1. Log into Connect AI, click Sources, and then click Add Connection
👁 Adding a Connection

2. Select "Adobe Analytics" from the Add Connection panel
👁 Selecting a data source

3. Enter the necessary authentication properties to connect to Adobe Analytics.

   Adobe Analytics uses the OAuth authentication standard. To authenticate using OAuth, create an app to obtain the OAuthClientId, OAuthClientSecret, and CallbackURL connection properties. See the "Getting Started" section of the help documentation for a guide.

   Retrieving GlobalCompanyId

   GlobalCompanyId is a required connection property. If you do not know your Global Company ID, you can find it in the request URL for the users/me endpoint on the Swagger UI. After logging into the Swagger UI Url, expand the users endpoint and then click the GET users/me button. Click the Try it out and Execute buttons. Note your Global Company ID shown in the Request URL immediately preceding the users/me endpoint.

   Retrieving Report Suite Id

   Report Suite ID (RSID) is also a required connection property. In the Adobe Analytics UI, navigate to Admin -> Report Suites and you will get a list of your report suites along with their identifiers next to the name.

   After setting the GlobalCompanyId, RSID and OAuth connection properties, you are ready to connect to Adobe Analytics.

   👁 Configuring a connection (Salesforce is shown)
   
4. Click Save & Test
5. Navigate to the Permissions tab in the Add Adobe Analytics Connection page and update the User-based permissions. 👁 Updating permissions
   

Add a Personal Access Token

When connecting to Connect AI through the REST API, the OData API, or the Virtual SQL Server, a Personal Access Token (PAT) is used to authenticate the connection to Connect AI. It is best practice to create a separate PAT for each service to maintain granularity of access.

1. Click on the Gear icon () at the top right of the Connect AI app to open the settings page.
2. On the Settings page, go to the Access Tokens section and click Create PAT.
3. Give the PAT a name and click Create. 👁 Creating a new PAT
   
4. The personal access token is only visible at creation, so be sure to copy it and store it securely for future use.

With the connection configured and a PAT generated, you are ready to connect to Adobe Analytics data from Zoho Analytics.

Connect to Adobe Analytics in Zoho Analytics Using CData Connect AI

To establish a connection from Zoho Analytics to CData Connect AI, follow these steps:

1. Log in to Zoho Analytics.
👁 Logging into Zoho Analytics

2. Create a new connection and select Cloud Databases to open the connection modal.
👁 Creating a new connection

3. Enter the following information:
   • Database Type - select MS SQL Server.
   • Endpoint - enter tds.cdata.com
   • SQL Server Instance Name - leave this blank.
   • Port - enter 14333
   • Username - enter your CData Connect AI username. This is displayed in the top-right corner of the CData Connect AI interface. For example, [email protected].
   • Password - enter the PAT you generated.
   • Database Name - enter the Connection Name of the CData Connect AI data source you want to connect to (for example, AdobeAnalytics1).
   • Click Next.
   👁 Displaying configuration settings
   
4. Choose the table that you would like to import from, e.g. AdsReport.
👁 Choosing table to import

5. A Data Preview of the table should pop up. Next, enter a Workspace Name and Table Name to be able to refer to in Zoho Analytics. Click Next.
👁 Displaying data preview

6. There is an option to schedule the import periodically. After configuring, click Create.
👁 Scheduling the import

7. Now, the import has been initiated. Click OK.
👁 Initiating the import

8. View your new connection in the Zoho Analytics Explorer.
👁 Viewing new connection

9. Click on the new connection to see the table.
👁 Viewing the table

10. Zoho Analytics can auto-generate dashboards for the user, as seen here:
👁 Auto-generating a dashboard

We have successfully imported Adobe Analytics data into Zoho Analytics and created dashboards.

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