Natively Connect to Google Analytics Data in PHP

Drop the CData ODBC Driver for Google Analytics into your LAMP or WAMP stack to build Google Analytics-connected Web applications. This article shows how to use PHP's ODBC built-in functions to connect to Google Analytics data, execute queries, and output the results.

Configure a DSN

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Google uses the OAuth authentication standard. To access Google APIs on behalf on individual users, you can use the embedded credentials or you can register your own OAuth app.

OAuth also enables you to use a service account to connect on behalf of users in a Google Apps domain. To authenticate with a service account, register an application to obtain the OAuth JWT values.

In addition to the OAuth values, set Profile to the profile you want to connect to. This can be set to either the Id or website URL for the Profile. If not specified, the first Profile returned will be used.

Establish a Connection

Open the connection to Google Analytics by calling the or methods. To close connections, use or .

$conn = odbc_connect("CData ODBC GoogleAnalytics Source","user","password");

Connections opened with are closed when the script ends. Connections opened with the method are still open after the script ends. This enables other scripts to share that connection when they connect with the same credentials. By sharing connections among your scripts, you can save system resources, and queries execute faster.

$conn = odbc_pconnect("CData ODBC GoogleAnalytics Source","user","password");
...
odbc_close($conn); //persistent connection must be closed explicitly

Create Prepared Statements

Create prepared statements and parameterized queries with the function.

$query = odbc_prepare($conn, "SELECT * FROM Traffic WHERE Transactions = ?");

Execute Queries

Execute prepared statements with .

$conn = odbc_connect("CData ODBC GoogleAnalytics Source","user","password");
$query = odbc_prepare($conn, "SELECT * FROM Traffic WHERE Transactions = ?");
$success = odbc_execute($query, array('0'));
 

Execute nonparameterized queries with .

$conn = odbc_connect("CData ODBC GoogleAnalytics Source","user","password");
$query = odbc_exec($conn, "SELECT Browser, Sessions FROM Traffic");
 

Process Results

Access a row in the result set as an array with the function.

$conn = odbc_connect("CData ODBC Google Analytics data Source","user","password");
$query = odbc_exec($conn, "SELECT Browser, Sessions FROM Traffic");
while($row = odbc_fetch_array($query)){
 echo $row["Browser"] . "\n";
}

Display the result set in an HTML table with the function.

$conn = odbc_connect("CData ODBC Google Analytics data Source","user","password");
$query = odbc_prepare($conn, "SELECT * FROM Traffic WHERE Transactions = ?");
$success = odbc_execute($query, array('0'));
if($success)
 odbc_result_all($query);

More Example Queries

You will find complete information on the driver's supported SQL in the help documentation. The code examples above are Google Analytics-specific adaptations of the PHP community documentation for all ODBC functions.